04/05/2026
The Marketing Plan
Also a scam! Worse, it is a Ponzi Scheme! Itâs a pyramid!
And when I was first looking at it I tore into my referrer and quite harshly told her to GET OUT!
I used to participate in an actual pyramid scheme. And I still shop at one.
âEveryone knowsâ that Amway is a Ponzi scheme and a pyramidâŠnot everyone knows that the Amway Marketing Plan has been THE Standard by which ALL similar marketing plans have been judged by the Federal Trade Commission since 1974.
Why? Because legally, ethically, and in every other way, Amwayâs Marketing Plan is NOT a âscheme.â
FEMA, Federal Emergency Management Agency, provides lots of training regarding emergency response and one of the topics they really maintainâin each of the classes Iâve participated inâhas been âspan of control.â
Per FEMA, and also seen in MANY organizations structure charts, is a span of control of one leader having 5-7 direct reports.
Beyond that itâs just too cumbersome for one person to effectively lead everyone else.
To tap a bit of âBible,â Moses learned this same lesson from Jethro, who told him to spread the weight of responsibility instead of carrying it himself.
I was SUPER negative and my trust went WAY down when I first began to look at the BG wealth Marketing Structure.
When I got past being pissy about a topic I had not explored, I remembered FEMA and lots of other âplansâ Iâve seen.
In the BG thing, 1 person (say, my referrer) begins leading 1-5 people.
Span of âcontrol.â Influence would be a better word here. No one likes being âcontrolled.â
A BEAUTY here: NO money changes handsâEVERâin the BG Marketing Plan.
My referrer is a âlevel 1.â Sheâs brought 5 people in, and some of us have referred others.
BG pays her. Not any one of us.
Again, that is a marketing spend. Instead of buying ads, they (like THOUSANDS of other businesses that have âaffiliate marketingâ plans) pay people for RESULTS. And they donât pay until AFTER the results have beenâŠresulted.
Smart, I think.
Part of the opportunity that no one talks about because itâs easy to focus on the money is this: leadership development.
I work in healthcare and my business is Iâm a Fractional Chief Culture Officer.
Itâs super common that people get âpromotedâ because theyâve âbeen here a long timeâ or theyâre good at their technical skill.
Great, but DOING a task is a very different skill set than LEADING others to do that task.
Hidden within BGâs structure is the opportunity for someone with no pedigree or resume history to DEVELOP themselves as a leader.
That chance likely does not exist where YOU work, where promotion often is tied to âthe budgetâ or waiting for someone else to âdie, quit, retire, get fired.â
And anyway, promotion does NOT mean youâre a leader, Only that you have a position of leadership.
BG Wealth DOES provide that opportunityâand for all the negativity in the rumor control mill, the people that do reach those levels will have EARNED it. At least to a point.
All of the money involved in bonuses or âsalaryâ comes directly from BG itself, NOT from participants getting in.
And the money that I have depositedâIâm super new and not ready to begin withdrawalsâhas been immediately deposited into my DSJ account and was immediately available for trading.
The BG Wealth/ DSJ Exchange thing is a âscamâ and a âPonzi schemeâ because the angry internet SAYS that it isâŠ
My assessment IS completely subjective. Based only on my own reasoning as I have tried to think my way through this âopportunityâ that is BOTH intriguing and appealing AND ALSO kinda sketchy and a bit scary.
And so I studied the information provided AND I have gambled my own money AND I have read a bunch of the negative rumor mill too.
I hope that DSJ/ BG Wealth continues to do well. If it does, it will be VERY lucrative for myself and my familyâand for everyone who chooses to participate.
I have that same hope for my 401K, for that matter.
And after all of that, I have a plan for investing some more of my own money.
I hope that this will become a GOOD investment. If it does not, I also understand that sometimes 401Kâs go down (mine IS currently down!) and I have lived through 2008 when we all discovered that âreal estate always goes upâ is not a true statement.
Make choices that YOU are comfortable with when you look at whoever lives in YOUR mirror.