True Blue Canada

True Blue Canada Love the Water for Life Being a strong swimmer is truly life changing. That’s what drives everything we do. True Care – We put service at the forefront.

It gives you the freedom to explore the world of water, leading to moments of real joy and lasting memories of carefree fun with loved ones. Our unique approach creates confident swimmers who love the water—with success that comes fast. Here's what set True Blue Swim School apart from standard swim lessons. True Specialists – Our fun, modern program focuses on real-life water skills, including deep water safety. True Results – A child’s progress is assessed weekly with personalised feedback, creating fast results – guaranteed. If there are any challenges, we guarantee to respond and make it right. TRUE BLUE SWIM SCHOOL CANADA - HOUSE RULES FOR FACEBOOK
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Good or bad, we like hearing what our customers have to say but we need to make sure that our page is one that can be enjoyed by everyone. To make sure of this we have a few basic rules. Number one:
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Our Managers and CX Site Leaders recently came together for a two-day CX Summit focused on our ongoing pursuit of a worl...
09/17/2026

Our Managers and CX Site Leaders recently came together for a two-day CX Summit focused on our ongoing pursuit of a world-class customer experience across True Blue.

Through a mix of workshops and group discussions, we looked at CX roles, communication between our sites and HUB, team training, and how we can continue to raise the standard and create an even more consistent experience for families.

It was a valuable opportunity to compare what’s working across our locations, share ideas, work through challenges and identify practical next steps as we continue to strengthen the experience we provide.

Thanks to everyone who contributed to the conversations over the two days and continues to play a part in making our customer experience better.

09/04/2026

At True Blue, growth is something we encourage in the pool and embrace as a team.

Each year, Challenge Club brings our crew together through movement, mindset and community. This August, 86 crew members across Alberta challenged themselves with a run, or a swim and run.

The goal was not to be the fastest. It was to show up, step outside our comfort zones and support each other along them cheering one another on along.

We are incredibly proud of how our crew embraced the challenge and had fun doing it together.

08/25/2026

As part of the Graduation stage of the True Blue journey, swimmers are required to complete a 1km non-stop swim for Grad 1, followed by additional training as they work towards their 3km non-stop swim for Grad 2.

This summer, an incredible 135 swimmers completed either a 1km or 3km Grad Swim across our eight Alberta locations!

Our fastest 3km swimmer completed the distance in under 60 minutes, an incredible demonstration of the skills and endurance developed throughout the True Blue journey.

Congratulations to every swimmer on this incredible achievement!

08/12/2026

Every season, our leaders come together for our True Leadership Huddles. An opportunity to step away from the day-to-day and intentionally invest in becoming better leaders.

This season, more than 110 leaders from across Alberta came together as part of our True Leadership Program, where we develop the six essential leadership skills. This season, our focus is Developer, because great leaders don't just develop leaders, they multiply leaders.

We consider the Developer to be the hands of leadership. The hands of leadership aren't measured by what they accomplish themselves, but by how many people they help grow.

08/05/2026

Special visitor alert! 💙 Blu is spending the week at Ellerslie Crossing and has been loving meeting so many of our amazing swimmers. Be sure to say hello if you see him around! 👋

07/27/2026

On Saturday, 64 swimmers successfully completed our 200m Open Water Swim at Lake Summerside. As a major milestone in our Graduation Program, it gives swimmers the opportunity to take the skills that helped them swim 3 km non stop in the pool and apply them in a real world environment. Congratulations to every swimmer on this incredible achievement! 💙🏊

It is a true test of their skills and confidence, and an achievement worth celebrating.
Next up: Calgary! 🎉

We are so excited to see our Calgary Grad swimmers take on the challenge on August 8. Good luck to everyone. We cannot wait to cheer you on!


07/24/2026

Leadership isn't built in a single moment it's built through learning, connection, and the courage to keep growing.

Over two incredible days, 115 leaders came together for True Leadership 26 to challenge ideas, share experiences, and prepare for what's next.

Together we celebrated our people, learned from outstanding speakers, strengthened relationships, and recommitted ourselves to developing the next generation of leaders.

Thank you to everyone who made True Leadership 26 an unforgettable experience.

07/17/2026

Our Riverbend small pool is reopening early, with a fresh new look! 💧

The retiling is complete, and we’ll be ready to welcome swimmers back for lessons on July 20.

Ready to make a splash with us? Book your free swim assessment today.

07/04/2026

What a way to wrap up True Leadership 26.

Our second and final day focused on our conference theme, Next Up: developing the next generation of leaders.

Over two days, we were challenged to think differently, communicate better, invest in others, and continue growing ourselves.

Leadership isn’t about having all the answers; it’s about learning, adapting, and helping others rise alongside you.

Thank you to everyone who joined us and helped make this year’s conference such a meaningful experience. Here’s to taking what we’ve learned and putting it into action.

07/03/2026

What a first day. True Leadership 26 brought together incredible minds, genuine connections, and one powerful reminder that great leaders never stop learning. Day 2, we’re ready for you.

Address

5637 Riverbend Road NW
Edmonton, AB
T6H5K4

Telephone

+17808005505

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