Prime Lures

Prime Lures Canadian owned and operates 🇨🇦. We're about providing high quality products that will produce results.

We know time spent on the water is precious, so let's make every moment count.

10/09/2026

New product just arrived, twitching jigs! Jigs tied on Mustad steelhead 2X jig hooks, with rabbit strip, rubber legs and flashabou. Now you can get all your coho slaying gear in one spot at www.primelures.com. Spoons, spinners, blades and NOW Twitching Jigs. To celebrate this new product drop, all tied jigs will be $5 for one week only, until Oct. 16, 2026.

Oink! The average size of a Chilliwack River adult coho salmon is around 5lb. This one ate a bit more than his friends.....
09/29/2026

Oink! The average size of a Chilliwack River adult coho salmon is around 5lb. This one ate a bit more than his friends... Is seeing a few of these chunks early in the season a good indicator of much larger specimens in November?

A quick stop at Tunkwa Lake Resort was well worth it! How quick? Well, I arrived at 9:30pm the night before, did some wo...
09/25/2026

A quick stop at Tunkwa Lake Resort was well worth it! How quick? Well, I arrived at 9:30pm the night before, did some work in the morning, got the boat in the water at 12:30pm, and was done at 5:00pm and drove home. 😂

Fall fishing at Tunkwa Lake, like most BC interior lakes, involves a lot of moving around. Rainbow trout are usually feeding in the shallows, but you are not going to find them staying in one area all day like what you'd see in spring. They are opportunistic hunters, cruising and darting in and out of weeds, grabbing whatever they can find to bulk up before winter.

It took a bit of searching, anchoring, re-anchoring, moving to several different spots before I came across a fairly active school of fish in 4 to 7 feet deep. The bites were short lived, but I managed to connect with at least a dozen fish. That was good enough for the day! I retained a few to enjoy back home, all specimens were between 18 to 20 inches long.

I wanted to chuck lures for this outing instead of fly fishing, so I brought along a spinning setup that I've been itching to use for months. The spinning rod is Shimano's new Compre-Lite, rated 2 to 6lb, matched with a Vanford 2000 spinning reel. This combination is incredibly light, which makes casting tiny artificials very easy. The choice of lures are Prime Lures' new Wiggler Junior micro spoons. These are 1/8oz, specifically designed for trout. The shape of the spoon gives it plenty of action even at a very slow retrieve speed, which is what I needed to get those rainbows to bite yesterday.

Are you planning to do some trout fishing this fall? You can check out these lures at:
https://primelures.com/products/wiggler-jr

Every Walk ‘N Wade net purchased online at www.primelures.com will receive 5 random lures to help offset the shipping co...
08/26/2026

Every Walk ‘N Wade net purchased online at www.primelures.com will receive 5 random lures to help offset the shipping cost. For a limited time only. If there’s specific colors you want send us a dm.

Another new colour added to the collection, straight solid pink.  iykyk
07/15/2026

Another new colour added to the collection, straight solid pink. iykyk

New color: Peacock. What happens when you smash the Watermelon and Wolverine together, you get this beautiful oil slick ...
07/09/2026

New color: Peacock. What happens when you smash the Watermelon and Wolverine together, you get this beautiful oil slick of a colour.

New colour: The Wolverine. 50/50 Metallic Chartreuse, metallic blue, silver plated underside.
07/05/2026

New colour: The Wolverine. 50/50 Metallic Chartreuse, metallic blue, silver plated underside.

We’ve been asked if our Walk N’Wade replacement bags (rubber coated mesh) for our nets fit Moby nets. Short answer, we d...
07/03/2026

We’ve been asked if our Walk N’Wade replacement bags (rubber coated mesh) for our nets fit Moby nets. Short answer, we don’t know. The circumference for our bags is about 72”. Bags retail on our site for $29.99.

07/01/2026

Here’s another new colour drop for the Glory Spoon. Metallic pink and metallic chartreuse = Watermelon. Bright, shiny, and colourful.

We’ve got a bunch of new colours coming out for this season. The first one is the PCG (pink, copper, green). This one wa...
06/28/2026

We’ve got a bunch of new colours coming out for this season. The first one is the PCG (pink, copper, green). This one was made after the very successful GBO (green, brass, orange) spoon while giving anglers an option for a copper plated spoon. All new colors are now available online and will be making they way into stores.

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Chilliwack, BC

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