Serve Ace Pty Ltd

Botswana has proven that it can host world-class sporting events.

From the African Youth Games, to the Netball World Youth Cup, and most recently the World Athletics Relays 2026, our country continues to show its capability on the global stage 🇧🇼

But hosting events should only be the beginning.

The global sports economy is projected to grow from $2.3 trillion today to $8.8 trillion by 2050.

The opportunity is massive.

How can Botswana position itself to benefit meaningfully from this growth?

⚽ Sport tourism🏟 Infrastructure investment🎨 Creative industries📺 Commercialisation🤝 Strategic partnerships🏃🏾 Talent development

At Serve Ace, we believe sport and the creative economy can become major drivers of Botswana’s future prosperity and Vision 2036 ambitions.

What do you think Botswana should prioritize?

With Untamed Runners – I just got recognised as one of their top fans! 🎉

Botswana doesn’t need more ideas.
It needs ex*****on.

That’s where we come in.

Serve Ace exists to help organisations deliver better, smarter, and with measurable impact.

If you’re serious about results, we should talk.

Many organisations have great ideas.
The challenge is delivering them effectively.

At Serve Ace, we focus on strengthening strategy, building capacity, and ensuring measurable impact.

We don’t run projects; we help organisations deliver them better.

📩 Get in touch to explore how we can support your work.

Introducing Serve Ace.

A Botswana-based consultancy operating at the intersection of sport, education, and creative industries; delivering strategy, events, and impact.

Excellence in strategy. Precision in delivery. Impact that lasts.