13/08/2026
What does Gen Z really think about British culture and its place in the world?
We surveyed 2,500 young people aged 16 to 24 across the UK and the results might surprise you. Despite living and breathing social media, the majority still believe film and TV will have the greatest influence on global culture over the next decade. Digital creators came in well behind music, fashion and even video games.
From Harry Styles topping the fashion rankings to Christopher Nolan being named the most influential director of the past decade, the research paints a rich and sometimes unexpected picture of how this generation sees British culture.
Find out more on British Council Voices:
Think Gen Z live and breathe TikTok and YouTube? Think again. A British Council survey has found that young British people still believe traditional screen entertainment shapes culture.