14/09/2026
I was working with C-level executives daily, had a solid track record, and assumed my reputation preceded me. Then a new VP joined the business for 6 months. I walked into his office completely confident, ready to get a sign-off on a major investment case and answer any quick questions. He looked right at me and asked: "Who are you?" It was a jarring wake-up call…humbling to say the least. I realized that domain expertise doesn't travel automatically across silos. If senior leaders outside your immediate circle don't know your strategic value, your authority drops to zero when you walk into their room. To solve this, I built the 3x3 Visibility Check: 1️⃣ Select 3 Cross-Functional Leaders: Identify 3 senior decision-makers outside your direct chain of command who influence promotion and resource decisions. 2️⃣ Schedule 3 Touchpoints a Year: Connect with each of them once every quarter. Never ask for favors, bring market insights, cross-team wins, strategic questions, and look for feedback. 3️⃣ Frame Value and Impact, Not Tasks and Effort: During these check-ins, skip daily operational chores. Anchor your name strictly to high-level enterprise outcomes. Hard work builds reputation inside your team. Strategic visibility builds authority across the entire enterprise. Want to build cross-functional influence without feeling like a self-promoter? Drop "VISIBILITY" below and I’ll DM you my free Visibility Assessment