21/06/2020
Digital Marketing
A growing number of people are now using internet and modern people are very tech-conscious. According to Bangladesh Telecommunication Regulatory & Commission (BTRC), almost 80 million people are using internet at the moment in Bangladesh. Realizing the fact that a handsome number of people are browsing internet every day, different companies have changed their marketing policies and diverted the attention towards digital marketing.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting shops, digital marketing campaigns are becoming more significant and useful.
Digital marketing has been introduced in our country quite a few years back and people are accepting this form of marketing style. Digital marketing is completely different from traditional marketing. To define digital marketing in other words, it can be said that, digital marketing refers to the support for products or brands via one or more forms of electronic media. It is not only a rapidly growing force in the current marketing arena, it is expected to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether. The fact is that digital methods of communication and marketing strategies are faster, more versatile, practical and streamlined. Moreover, it is more affordable and customer-oriented than traditional marketing. The key forms of digital marketing include website development, SEO, online video content, e-mail marketing, social media marketing, PPC (Pay-Per Click) advertising, branded & non-branded SMS marketing, banner & logo design, image post-production and many more things.
Sheikh Jafar Tarique, Managing Director of Tech Cloud LTD (a company doing digital marketing), said, “Earlier traditional marketing only conveyed business message to the customers in general whereas digital marketing has established two-way communication bridge among the customer and the companies. From 2013, Tech Cloud LTD. has been supporting international and local clients with the latest forms of digital marketing. We have dedicated experts to fulfill the clients’ requirements.”
The most notable aspect of digital marketing is that it is very affordable. “Digital marketing is more affordable than traditional offline marketing methods. Digital marketing enables the business companies to reach the targeted audience. It is like you are getting multi-faceted benefits by spending comparatively less amount of money. Along with that, it also assists the companies in presenting products or services in front of greater number of customers and maximizing revenue within minimum cost,” said Imran Ahmed, Digital Marketing Coordinator, Tech Cloud LTD. Furthermore, one of the main benefits of conducting your marketing digitally is the ease with which results can be tracked and monitored.
To conclude, there is no alternative to digital marketing in this pacy world. Different companies, even in our country, are now providing quality service to the customers and creating new frontiers in the arena of digital marketing.
