Absolute Academy

আপনি অনলাইন বিজ্ঞাপনে একটি পয়সা খরচ করার আগে, এই PPC পরিসংখ্যানগুলি পরীক্ষা করে দেখুন৷

সার্চ বিজ্ঞাপনের জন্য, এখানে কিছু ইন্ডাস্ট্রি বেঞ্চমার্ক মনে রাখতে হবে:
Google বিজ্ঞাপনের জন্য সমস্ত শিল্পে গড় ক্লিক-থ্রু রেট হল 18%।
সমস্ত শিল্প জুড়ে প্রতি ক্লিকের গড় খরচ বর্তমানে $3.53।
সমস্ত শিল্প জুড়ে অধিগ্রহণের গড় খরচ হল $41.40৷
সমস্ত শিল্প জুড়ে গড় রূপান্তর হার 82%।
ডিজিটাল বিজ্ঞাপন জালিয়াতি মার্কিন বিজ্ঞাপনদাতাদের $15.9 বিলিয়ন খরচ হয়েছে ঠিক এই গত বছর।
20% এরও কম বিপণনকারী রূপান্তর হার উন্নত করতে ল্যান্ডিং পৃষ্ঠা A/B পরীক্ষা ব্যবহার করে। পরীক্ষা কি নিশ্চিত না? এই ল্যান্ডিং পৃষ্ঠার উদাহরণগুলি থেকে কিছু অনুপ্রেরণা পান।
প্রায় 70% থেকে 80% মানুষ অর্থপ্রদান করা ডিজিটাল বিজ্ঞাপনগুলিকে সম্পূর্ণরূপে উপেক্ষা করে। আপনার টার্গেট মার্কেটের সাথে কথা বলে এমন বাধ্যতামূলক বিজ্ঞাপন কপির সাথে আপনার আলাদা হওয়া নিশ্চিত করুন।

অনলাইন বিজ্ঞাপন কতটা কার্যকর?
ডিজিটাল বিজ্ঞাপন ব্র্যান্ড সচেতনতা 80% বৃদ্ধি করতে পারে।
ডিসপ্লে বিজ্ঞাপন দেখানোর পর ভোক্তাদের আপনার ব্র্যান্ড-নির্দিষ্ট শর্তাবলী দেখার সম্ভাবনা 155% বেশি।
গ্রাহকদের একটি রিটার্গেটিং বিজ্ঞাপন থেকে কেনাকাটার সম্ভাবনা 70% বেশি।
PPC প্রতি $1 খরচের জন্য $2 ফেরত দেয়—একটি 200% ROI।
যখন কেউ প্রাথমিকভাবে একটি সম্পর্কিত প্রদর্শন বিজ্ঞাপন দেখার পরে একটি অনুসন্ধান পরিচালনা করে, তখন তাদের রূপান্তরিত হওয়ার সম্ভাবনা 59%।
একটি ডিসপ্লে বিজ্ঞাপন পরিবেশন করার পরে একজন ব্যবহারকারীর অনুসন্ধান কার্যকলাপ 155% বৃদ্ধি পায়।
27% ভোক্তা তাদের প্রদর্শন বিজ্ঞাপন দেখার পরে একটি ব্যবসার জন্য অনুসন্ধান পরিচালনা করে।
এসইও যে ওয়েবসাইট ভিজিটর নিয়ে আসে তার দ্বিগুণ সংখ্যা পিপিসি তৈরি করে।
সর্বাধিক রিপোর্ট করা ROI হার সহ অর্থপ্রদানের বিজ্ঞাপন চ্যানেলগুলি হল Facebook বিজ্ঞাপন এবং Google বিজ্ঞাপন৷

ডিজিটাল মার্কেটিং এর সাফল্যের হার কত?

PPC প্রতি $1 খরচের জন্য $2 ফেরত দেয়—ফলাফল 200% ROI হার।
সর্বাধিক রিপোর্ট করা ROI হার সহ অর্থপ্রদত্ত বিজ্ঞাপন চ্যানেলগুলি হল Facebook বিজ্ঞাপন এবং Google বিজ্ঞাপন৷
49% ব্যবসা বলে যে অরগানিক অনুসন্ধান তাদের সেরা বিপণন ROI নিয়ে আসে।
ইমেল মার্কেটিং প্রতি $1 খরচের জন্য $36 ফেরত দেয়।
ছোট ব্যবসাগুলি দাবি করে যে ইমেল বিপণন হল বিপণন চ্যানেল যা তাদের বিনিয়োগের সর্বোচ্চ রিটার্ন নিয়ে আসে।
20% এরও বেশি ব্যবসা বলে যে তাদের বিপণন চ্যানেলের সাফল্যের ভিত্তি তৈরি করা লিডের সংখ্যা প্রাথমিক ফ্যাক্টর।
কন্টেন্ট মার্কেটিং এবং এসইও, মার্কেটারদের মতে সেরা ROI প্রদান করে- ডেটাবক্স দাবি করে।

ডিজিটাল মার্কেটিং এর বৃদ্ধির হার কত?

👉 2020-2026 থেকে ডিজিটাল মার্কেটিং এর বার্ষিক বৃদ্ধির হার 9% অনুমান করা হয়েছে।
👉 ডিজিটাল ডিসপ্লে 15.5% CAGR-এ বাড়বে বলে অনুমান করা হয়েছে, যখন অনুসন্ধান 12.2% বৃদ্ধি পাবে বলে অনুমান করা হয়েছে৷ সার্চ বিশ্বব্যাপী ডিজিটাল বিজ্ঞাপন এবং বিপণন বাজারের 40.9% জন্য দায়ী।
👉 63% ব্যবসা তাদের ডিজিটাল বিপণন বাজেট শুধুমাত্র এই গত বছর বৃদ্ধি করেছে.
👉 2020 এবং 2021 এর মধ্যে, ব্যবসা জুড়ে ডিজিটাল বিপণন বাজেট ব্যয়ে 14% বৃদ্ধির হার ছিল।

Digital marketing has evolved significantly since its birth more than 25 years ago, and recent years have seen even more dramatic changes.

Now is the perfect time to evaluate your digital marketing efforts and use the latest methods to get the best results. Here are the key do's and don'ts of digital marketing in 2022.

1. Optimize your website for Google's page experience and Core Web Vitals. Google currently measures page experience (which covers all aspects of a user's interaction with a web page, including mobile usability, website security, HTTPS usage, ad experience, etc.) and core web vitals (speed and collection of benchmarks that measure stability). That's why it's important to make sure your website performs well in all categories.

2. Don't neglect the customer experience. Get to know your customers, understand their pain points and how you can help them. Knowledge of your customers should help you in all your marketing efforts. You have to do everything with the customer in mind and see everything from the customer's point of view.

3. Provide a powerful business blog that delivers real value to your customers with well-written and relevant content. Use keyword research, social media commentary, frontline employee interviews, and customer surveys to find the questions your customers want answered, and blog to answer them.

4. Focus on your mobile phone. Google is now mobile first, and many of your website visitors are on mobile devices. So make sure your website offers a good user experience for mobile visitors.

5. Do not ignore emails. The pandemic will only increase the value of this proven channel for connecting with customers and generating business.A compelling email with clear goals for your business and a compelling value proposition for your customers. Focus on creating your campaign.

6. Complement organic search with digital advertising. Digital advertising has become one of the most important forms of advertising, generating an estimated $556 billion in spending in 2022. Whether it's PPC, display advertising or social media advertising, digital advertising is a great way to build brand awareness and reach your target audience.

7. Don't neglect video in your marketing mix. Videos are very popular with consumers and very popular with marketers. 86% of businesses use video content to reach audiences, and 92% of marketers say it's the most important part of their marketing strategy. Create videos to engage, provide explanations and how-tos, or give your customers a behind-the-scenes look.

8. Integrate personalization across the shopper journey to build deeper customer relationships. By making a special effort to collect information about your customers, you can target your marketing efforts to specific audiences with specific needs and interests, increasing your chances of connecting and selling.

9. Don't underestimate the importance of live video. Online live streaming he grew 99% from 2019 to 2020 and his 80% of consumers prefer watching live videos to reading blog posts. Explore live video options on YouTube, Facebook, Instagram, and Twitch to find the perfect format for your business.

10. Optimize for local search. As more people use their mobile devices to search for local businesses 'near me', optimizing local search becomes important. Claim your business, make sure it's listed in local business directories, and add localized content to your website. 11. See the recent changes in the world as an opportunity. Marketing has changed a lot since the pandemic started. These changes have brought some challenges, but they have also opened new doors. Pay attention to how your customers' needs and expectations are evolving and adapt your marketing to take advantage of new opportunities.

Technology is changing the way consumers discover, evaluate and purchase products and services, making digital marketing more important.

We live, work, connect, relax, learn and shop online.

Effective digital marketing is no longer negotiable for brands that want to be where their customers are.

Read below to learn about the importance of digital marketing strategies and how they contribute to the ultimate success of your brand.

-> Improve brand awareness
To acquire new customers, it is important to first increase your reach and increase brand awareness. A solid digital marketing strategy can help you reach larger audiences faster and more efficiently than traditional marketing methods. Grow your brand's online presence using multiple digital marketing channels including: Social media marketing, video, email etc

Perhaps most importantly, digital marketing reduces overall marketing costs and increases brand awareness.

If your primary marketing strategy is TV and print advertising, the only way to increase awareness is to increase your advertising spending. But with digital marketing, you can reach new audiences through multiple free or low-cost channels. You can also run A/B tests to identify the most effective channels. Once you've identified the channels with the highest return on investment (ROI), you can allocate the majority of your budget accordingly.

-> Lower Customer Acquisition Costs (CAC)
A major advantage of digital marketing is that it costs less to acquire new customers than traditional marketing. Customer Acquisition Cost (CAC) represents the total amount a business spends on average to acquire a new customer.

A lower CAC means higher profit margins and lower marketing costs. This increases his ROI of marketing efforts. Online marketing reduces acquisition costs by:

- Reach your most relevant audience
- Craft a message that gets across effectively
- generate quality leads
- Improve your website conversion rate
- Activate retargeting campaigns
- Track and optimize campaigns in real-time
- Automate repetitive marketing tasks

To the point: A well-executed digital marketing strategy can help attract customers while reducing overall acquisition costs.

-> Automate your marketing efforts
Another reason digital marketing is important is that many of your marketing activities can be automated. This allows you to execute your marketing campaigns faster. It can also increase marketing efficiency and save effort, resources, and costs. All of this contributes to the aforementioned decline in his CAC. Marketing automation helps you nurture more leads consistently. At the same time, it helps free up resources so you can spend your time on the marketing activities that are most likely to lead to conversions, sales, and repeat purchases. is.

Some ways to automate your digital marketing efforts include:

- Plan your social media posts ahead of time
- Automate the delivery of email sequences
- Abandoned Shopping Cart Recovery
- Build workflows to automate lead scoring, lead nurturing, customer follow-up, and more.

-> Easy personalization and customization
Digital marketing allows you to personalize and tailor your marketing campaigns to target specific audience segments or individual customers. Instead of targeting a broad and vague general audience, you can focus your marketing efforts on the demographics and groups most interested in your message.

First-party data is important because it helps you segment your audience and create specific content for each group. Once you`ve collected your information, create granular audiences and create custom marketing campaigns for each audience. For example, a beauty brand that serves multiple audiences can use digital marketing to create separate email and content marketing campaigns for each audience.
Campaigns can focus on skin care products for women in their 20s.

-> Improving lead generation

Digitization makes it easier for potential customers to find your brand, learn about your product or service, and ultimately become pipeline leads. For example, an effective search engine optimization (SEO) strategy greatly increases the chances of your website appearing higher in its SERPs for relevant keywords. This is a cost-effective way to present your brand to customers who are actively searching for what you have to offer, making them more likely to become leads. He 53% of U.S. shoppers use search engines to research before deciding whether to buy a product, and about 32% of all clicks lead to top search results on Google. The higher your website pages appear in relevant searches, the more likely your visitors are to become leads and, ultimately, customers. Digital marketing campaigns are also a great way to generate leads by showing the right people the right message at the right time.

-> Improved Brand Reputation
About 91% of consumers are more likely to buy from a brand with positive reviews online. Meanwhile, 82%, are less likely to buy from a business with negative reviews. In today`s digital-first environment, a few bad reviews and negative press can cost millions of dollars in damage to a brand's sales. It's hard to overcome a bad reputation online.

In 2017, a video of passengers being violently and violently removed from a United Airlines flight was posted on social media. It essentially destroyed the internet and quickly gained over 100 million views.
United Airlines lost more than $1 billion in market capitalization to the impact.
One of the main benefits of digital marketing is that it can positively influence brand reputation. For example, effective SEO allows you to control Google's front page for important brand keywords and offset negative elements that may exist online. Marketing tools that allow you to monitor social media let you track mentions of your brand and keywords. You can also use your digital assets and content marketing to provide your audience with many positive online experiences across all channels.
Then encourage your customers to leave positive online reviews.

-> Target your entire marketing funnel

Digital marketing makes it much easier to target each stage of the marketing funnel (TOFU, MOFU, BOFU) than offline marketing.

Run top-of-the-funnel (TOFU) campaigns that attract specific audiences. Your market mix may include SEO, digital PR, and content marketing.

If your goal is to nurture interested leads to the point where they're ready to buy, a middle-of-the-funnel (MOFU) campaign can help you get there. Integrate webinars, whitepapers, email marketing, lead nurturing workflows, and retargeting advertising campaigns into his MOFU mix. And if you want to increase conversion rates, customer retention, and repeat purchases, bottom-of-the-funnel (BOFU) marketing can help. The BOFU market mix can include online calculators, advertising, coupons, loyalty programs, upsells, cross-sells, and post-sale emails.
Target each stage of your conversion funnel to generate a steady stream of leads and turn them into sales. Digital marketing is very important as it is a powerful full-funnel marketing strategy.

-> Reach customers who are ready to act

Reach customers who are ready to act
Digital marketing puts you in a position to reach customers who are ready to act. Depending on where they are in the customer journey, they might want to sign up for a free trial or request more information. Or, perhaps they already purchased and might want to refer a friend in exchange for a discount. No matter what stage they are in, online marketing convinces potential customers to take the actions they want. To reach customers who are ready to buy, you can:

Target BOFU keywords
Offer free trials or discounts
Offer product demos or consultations
Include calls-to-action (CTAs) in your email marketing
Use social media ads to target lookalike audiences
To reach customers who are looking for more information, you can:

Answer common questions in blog posts or on social media
Create helpful guides, e-books, webinars, or other resources
Produce helpful videos
Use SEO to target TOFU and MOFU keywords
With traditional marketing, there is often a significant gap between the time customers see your message and when they act. Digital marketing lets you reach customers in real-time who are ready to take action now.

-> Establish key metrics and track performance
This allows you to determine which campaigns and channels are most effective and improve your overall marketing plan. Unlike traditional advertising (radio, print ads, billboards, etc.), digital marketing allows you to track every aspect of your marketing. For example, we can see how many Internet users have viewed or clicked on digital advertisements. You can determine which type of digital marketing converts the most and whether your audience prefers a smartphone or desktop computer.
Use all this data to calculate your ROI across different channels and determine which campaigns are most effective. Digital marketing can adjust campaigns in real-time to improve results.
Or, if your landing page doesn`t convert well, test different versions of the page until you find one that resonates with your visitors. There are countless tools for tracking and measuring user behavior, engagement, and conversion paths. Behavioral analytics software like Mouseflow can also reveal details about on-page engagement and conversion funnels.

-> Adapt to changing customer behavior
Customer behavior is constantly changing, so your marketing strategy must evolve as well.
If you can`t keep up with consumer preferences, your marketing efforts can become outdated and ineffective. Digital marketing can adapt to these changes using behavioral marketing strategies.
For example, the pandemic has caused many consumers to switch their purchasing behavior to digital.

-> Scale your marketing
A key benefit of digital marketing is that it levels the playing field and allows you to scale your efforts as you grow. In fact, with the right digital marketing plan, even seasoned small business owners and start-ups can find ways to compete with e-commerce giants like Amazon. But with digital marketing, you can scale your marketing efforts in a much more seamless and cost-effective way.
For example, you can develop a strong SEO strategy to rank in new verticals and new keywords, or publish ads on social media platforms to reach previously unreachable audiences.
Or subdivide your content to reach a wider audience and double down on your email marketing efforts.
You can also use online marketing to enter new geographic markets and attract new customers from different parts of the world. A significant portion of digital marketing can be automated, allowing you to scale with less time and effort than otherwise. All of this highlights the importance of digital marketing in today`s world, allowing you to do more with a lower CAC to be able to run A very powerful combination for a brand.

Source: https://terakeet.com/blog/importance-of-digital-marketing/ #:~:text=Digital%20marketing%20is%20important%20because,scalable%20yet%20cost%2Deffective%20way.