22/08/2025
What is Merchandising in Garments Industry?
In the garments sector, Merchandising is the bridge between the buyer and the factory.
Simply, it means ensuring the buyer’s order is delivered on time, at the right price, and with the right quality.
✪A Merchandiser’s Key Roles:
➤ Communicating with buyers
➤ Developing and approving samples
➤ Sourcing fabrics & trims
➤ Following up production
➤ Monitoring quality control
➤ Managing shipment & documents
💡 That’s why merchandising is called the “Heart of Garments Business.”
