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You are wasting your time using shortcuts to create executive decisions.

Yes, shortcuts help you come up with ideas.

And, shortcuts help you make decisions faster.

When using shortcuts, we found that you can make decisions, implement them into a framework, and execute them all within 10 minutes.

Humans, on the other hand, took an average of 30 minutes.

But there are some issues that most people don’t talk about.

The first is shortcuts take what's already available and reuse the same old information. Executives want to see something innovative...

The second is we found that 70% of the time human-made decisions outperformed shortcut-generated decisions.

In the first chart, you can see the results of an experiment.

We had 10 companies create strategies… 50 strategies to be exact, and each company implemented both shortcut-made decisions and human-made decisions.

You can see over time the human-made decisions generated way more successful outcomes.

And then, when you look at how much success was gained versus time spent… even though it took less time to crank out shortcut decisions, human-made decisions generated more success per minute spent.

Now, does this mean that you should never use shortcuts to help you with your executive decisions?

Well no… in the future, shortcuts will get better. It’s just not there yet for decision-making.

And second, there are purposes for it... like it could help you brainstorm faster.

But using it for making executive decisions isn’t that effective, at least in its current form.

Have you found shortcuts to be a double-edged sword in your decision-making process?

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