University of SEO

🎯 Get your SEO done in a few easy ways below:

Everyone is crazy about search engine optimization.
You have to learn it. Furthermore, you have to do it.
The problem is that you're not sure where to start, and you can try to "fix it" and exclude yourself. Keyword density, backlinks, TrustRank, surroundings, link architecture - who has the time to do all this?

You are a marketer, not an SEO expert. Is there anything better for you than being perfect?
Of course, you will. And besides, let's be honest: without sacrificing significant amounts of time, money, and energy, you probably don't have to pray for rankings for any keyword with serious traffic.

Want to know a secret, though?
You can go beyond minimal SEO - and you can get results from it too. Potential lead. Potential customer. Interested people.

Yes, SEO works despite the disadvantages. If your website is small, you can finish it in less than an hour.

👨🏼‍💻Here's how:

🤖1. Notice those who are looking for you:
While you may not be able to rank for a popular keyword, you can still show up at the top of search results for people who are actively looking for you.
Maybe they've heard of your company and want to contact you. Or possibly they met you at a conference, and they wanted to follow, but they lost your business card. Or possibly they're thinking of buying one of your products, and they want some more information
In any case, they will probably search on Google, not for general keywords. They will look for you, your company, or your product - all of which are unique enough keywords.
If you are a realtor, for example, you may not be able to rank for "Charlotte Real Estate", you can easily get first page rankings for terms like "Hugh Patterson, Charlotte, NC", "Hugh Patterson Realty", LLC. , "And so. They are much more unique.

So, how do you make sure you don't miss a word with a ton of competition?
It only takes a few seconds to test. Let's talk about how.

🤖 2. Do some bare-sister keyword research:
SEO experts use powerful and expensive tools to help them pick and analyze the perfect keywords, but with this strategy, we are not concerned with perfection. We're just trying to help people find us.
So, here's what you do. If there's one word that you think people might type into Google specifically for you, go ahead and type in Google yourself and see what comes up.
For popular terms like "Charlotte Real Estate", you'll see a list with "Charlotte Real Estate" in the title. They're targeting that particular phrase, and since it's so competitive, they've probably worked really hard to get to the top of the search results.
But for less competitive phrases, it looks completely different. Type, "Hugh Patterson Realty, LLC," and none of the list titles have this keyword. That means no one is targeting these keywords.
They are ripe for picking. Chances are, all you need to do to rank them is to do a few simple tweaks to your website.
To better understand the keywords you're targeting, visit Ubersuggest where you can dig a little deeper to understand how competitive the keywords are and what your chances for ranking are. It's fast and free. Here's what you need to do.

Step # 1: Enter your primary keyword and click "Search"

Step # 2: Click on "Keyword Ideas" in the left sidebar

Step # 3: Finding the Long-Tail Keyword

In a perfect world, you'll be able to top the phrase "content marketing". And as time goes on, you should focus on long-tail keywords first.

This list contains 419 keywords, 12,000+ more if you click on the "Related" tab. That's enough to find a handful of long-tail keywords to target.

When doing this, make decisions based on volume, CPC, and SD. Try selecting keywords with a volume of over 1,000, a high CPC (these keywords convert optimally), and a low SD (search difficulty). Doing so improves your chances of ranking on the first page and driving targeted visitors to your website.

🤖 3. Optimize your title tag:
What is a title tag?
They are the title of the page. You'll see them in the blue area, just above your browser. And while they may seem insignificant, they are actually one of the most important factors for SEO.
The easiest way to handle title tags is to include a keyword and a few descriptive phrases to tell visitors what the page is about. For example:
For your homepage, you can write, "Hugh Patterson Realty, LLC: Specialist to serve shoppers in Charlotte, NC".
For your biography, you can use, "Hugh Patterson: Serving Clients for 15 Years in Charlotte, NC"
For a list, you can put, "1234 Sharon Road, Charlotte, NC: two bathhouses with three bedrooms, two-car garages"
Are you going to get a lot of traffic from that keyword?
No, but you have a good chance of showing up for people searching for those specific terms, You may be the only website optimizing for them.

🤖 4. Optimize the name of your file:
Search engines don't just look at your title tag. They also pay close attention to the file names of your pages and images
The best way to optimize them is to identify a theme or focus for each specific page. For example, if you are optimizing for people looking for an employee of your company (say, Hugh Patterson), you can name the page "hugh-patterson.html" and put a photo called "hugh-patterson.jpg".
Keep it short though. A file named "hugh-patterson-realty-charlotte-north-carolina-homes.html" may be outdated, but it reduces SEO potential, makes readers look stupid, and makes it impossible for anyone to remember.
Oh, and who about the hyphen? Be sure to use them. They are the most friendly for the words in the file name, much better than breaking all the words together using a big run-on or underscore.

🤖 5. Optimize your content:
Now that you've chosen a title tag and file name, add the same word across all the content on the page.
Don't go crazy, though. Yes, you can attract the attention of Google, but you will lose the interest of real people, They will be stopped by awkward phrases and heavy-handed SEO techniques. It's best to make them work as part of the normal language of your page and make sure everything reads well
Titles and subheadings are a good place to add keywords, and you can scatter some more relevant words around the rest of your copy.
And be sure to use a variety of long-tail keywords in your content. This will help you when people search for what you're posting but don't use the right focus keywords.

🤖 6. Add your meta tags:
The last step is to add meta tags to your site.
Why does this step come to an end? Meta tags no longer carry too much weight with search engines. They're good, yeah, but they don't get you any higher rank.
Although they can affect your traffic, especially if you create a compelling meta description. Your meta description is a slight blur of text that appears at the bottom of your link when people get their search results.
It should be written for people, not search engines because it is your first contact with potential visitors. To encourage people to visit your site, this mini-pitch has to be interesting, unique, and all about the reader. Add keywords if you can, but try to write a feature-rich text that makes people think, "Yeah! That's exactly what I want!"
The number of meta descriptions you can enter will be limited to: Roughly, 150 characters or more. Work hard to create the most impact with just a few words that arouse interest - even if there are no SEO phrases in them.

And after the meta tag, you.

Wait. You did.

Nothing more in SEO?
Yes. More.
Do a Google search, and you'll find complete books, classes, and home study courses dedicated to SEO. Among them, there are hundreds of different strategies you can employ to get your site to search engine traffic, and if you have the time and money, you should consider looking for them.
But if you are just starting out, and you need to quickly build a website so that people can find you, this is where you should start. By completing these six simple steps, you can optimize your site in just 5 to 15 minutes per page, without any crazy, frustrating SEO learning curves.
No, minimal SEO will not bring you a lot of business, but it will help you find people when you are actively looking for them.

🔰SEO Time Requirement Strategy!🔰

Many people who are brand new or have no idea about SEO think that SEO means once you have done a certain job then it is over.

Search engine optimization is a topic that is relatively easy to get started but you need to give yourself enough time to succeed in this competitive environment. You just have to be more discriminating with the help you render toward other people. You need more than luck to succeed in the affiliate business.

🛑How much time is required for SEO Indexation?

✅Short answer:
Honestly, the time required for SEO varies from person to person or organization. Each organization has different goals. For example, if you want to get your site ranked in 100 different keywords and if your opponent is strong, you have to spend a lot of time.

Required time for SEO by category:

💠On-page SEO💠

The first job for SEO is on-page SEO. You need JavaScript enabled to view it. It could mean:

A. Site redesign
B. Create and update sitemaps
C. Improve navigation methods
D. Fix title tags and meta tags
E. 404 Removal of errors and incorrect codes
F. Site speed.
G. Improving security

There may be different types of work on the site. So you can take a look at the detailed list of SEO audits. Basically, these tasks have to be done only once. There are some things to check regularly which I'll discuss later.

▶Possible time: 10 to 40 hours.

It basically depends on the size of your site, the current state of the site. Here is the site design

▶On-Page Optimization: Regular testing and solutions After the initial test, the site's on-page optimization should be checked regularly. Read about on-page SEO. If there is a similar description, it must be removed. The sitemap needs to be updated regularly. There is not enough time for these issues.

▶Possible time: 3 to 12 hours per week. You need to allocate this time depending on the problem with your site.

▶Content:
This is basically a strategic issue and very important for SEO. You can post once a week if you want which will take a few hours. Again, if you want to post every day with different content, you have to give a lot of time for it.

▶Possible time: about 3 to 50 hours

💠Offpage SEO💠
Build relationships with different sites and social networks
There are many issues in this sector of SEO. For example, if you want link building, social media, etc., you can do it in your spare time. Again, if you want to run regular campaigns on various social media sites and constantly create new links, you need to set a specific time for this.

▶Local site optimization:
There are various strategies to move the site's SEO campaign forward. As you can focus on a lot of local reviews can be included in various local directories to advance your site's ranking in local search. Local site optimization is optional. But you can do it if you have enough time.

▶Possible time: Maximum 15 hours

▶Observation and measurement:
You should review your SEO strategies and activities at a specific time each week. The amount of referrals received from any media, how much the search has improved as a result, how much the user base has increased, bounce rate, etc. should be reviewed. You can do this every day, weekly, monthly, and quarterly if you want.

▶Possible time: 1 to 15 hours per week

💠Last but not least💠
I have allocated the necessary time for any medium-sized website here. You may have to spend a lot more time on search engine optimization campaigns. In some cases, it can be 104 hours a week. If you set aside 12 hours instead of 104 hours, you can't expect your site to top. You need more than luck to succeed in the affiliate business. This may not be possible on a large site alone.

👨‍💻In that case, hire an SEO expert or staff. 👨‍💻

🔰10 Important On-Page SEO Factor Upgraded | 2020🔰

Through these writings, I will inform you about 10 important on-page SEO factors. Google relies on about 200 factors to rank a web page. I will try to inform you about the most important factors in optimizing your page. Let's know the issues-

💠 A beautiful URL of the website. That is, strangely no web address can be used that cannot be found. https sites are very small but more important than Http sites. If you don't see a secure website in the Chrome browser, the message will show. Many times the site is offline due to bad hosting which has a negative effect.

💠 Website speed is a very important factor that many people do not take into account. To make the design of the site beautiful, it makes the site heavy which causes annoyance to the users while browsing. Many times poor quality Blogspot subdomains show up earlier in search results because web pages are lighter and faster.

💠 Mobile-friendly sites will definitely get more importance. Google Webmaster shows a separate index report for mobile. There are also differences in search results. And in 2020, most of the visitors will come from mobile is a normal thing for any blog. It should be noted that the design of the site for mobile is good and the loading time is less.

💠The higher the domain authority, the more important that site will be to Google. For example, Techtunes is more important among Bengali technology blogs. A positive effect occurs with the age of the domain.

💠 Site content must be keyword-based and SEO optimized. Be sure to use keywords between headings, titles and text.

💠 You need to do technical SEO so that not only the text will come up in the search, people will be interested to visit. Use interesting titles and meta tags.

💠 New bloggers may forget that user experience is an important SEO factor. How long a user visits a page, then what they do affects the ranking.

💠 Internal and external links need to be created thoughtfully. Giving links to external sites is also often helpful, as it sends a signal to Google about the category of web pages. The pages of your site should be linked as much as possible.

💠 Social signals are an important factor. Through this Google can understand what is now trendy, how popular the site is and so on. Even if you get a no-follow link, the social site cannot be ignored.

💠 Give the correct information. If business information is not provided then you are lagging behind in judging a factor. If the information is given, the search shows what creates trust in the human mind.

This was a discussion of ten factors. There are many more factors that can be discussed someday. Let us know your opinion or question.

** 10 Required SEO and Analysis Tools **

To work with SEO, you need to have knowledge about the various pitfalls of your website, mistakes, errors, as well as our competitors must have a very good idea about different competitors. Otherwise, how to make our site better than other competitors. A basic idea of ​​SEO is our competitors. We need to promote our site better and in more places than the campaigns, media, backlinks used. Then our site will be in a better position than any of the competing sites. Today I will show you the process of using 10 such tools.

1. Woorank: To use this tool, go to the Woorank, if you want, you can create an account. After creating the account, enter the URL of your site next to the website review button and click on the website review button. And all the necessary information for this has appeared in front of your eyes. First, you will see that a ranking number has been provided for your site. If you wish, you can save this information in PDF format. The main things you can know at a glance are title tags, meta descriptions, keywords, backlinks, domain age, Google preview, keyword consistency.

2. Hub spot’s marketing grader:
To use this tool, first, search it on Google and enter. Then enter the URL of your site and your email address, then click on the grade me button. You will see the information about your site. These tools also provide a ranking number for your site. It shows the information through a few main headings. The headings are brogging, social media, SEO, lead generation, mobile.

Now by clicking on any one of the items, the details of that hoarding can be known.

The main feature of Hub spot's marketing grader tool is that it provides advice for each sector, explaining why it should be done. I think it is an ideal tool for learning SEO.

3. Sitetrail:
To use this tool, go to Sitetrail and enter the name of your site and click on the search button. From here you can find out whose name and when the domain was purchased.

4. SEO workers:
To use this tool, go to Seo workers and enter the name of your site and click on the search button. From here you can find out the details of how much keyword has been used on the upper site.

5. Lipperhey:
To use this tool, go to Lipperhey and click on submit with your site name and other information. Your site information can be found.

6. Upcity:
To use this tool, enter the site, enter your name, email, keyword and click on the report button, you will see your report published. It will give you a ranking. This tool will compare you with the keyword current rank, link building, on-site. , Reveals accessibility. Also provides a ranking number for the domain authority.

7. SEO optimizer:
To use this tool, enter the site, enter your site name and submit, will first provide a summary of what you need to improve your site. Also, provide suggestions on what to do in any case.

8. Webgnomes:
First, enter the site, type your site name and email address and click on the analyze button. An SEO report will go to your email. This tool publishes the results of all the common parameters. One of its features is that it gives a ranking number of 5 for each sector.

9. Mysiteauditor:
Here is the information you will get:

1. The keyword status of your site

2. Metatag status

3. Status of metatag description

4. Status of image alt tag

5. Whether the keyword has been used in UR

6. Whether the keyword is SEO friendly

The advice can also be found on what needs to be changed.

10.Traffictravis:
To use this tool, first, open the site, then download the software. Then open that software and provide your site name and other information will show SEO report in different sections.

I hope this information is useful for everyone and if you can use these tools, your SEO speed will increase a lot.

University of SEO updated their website address.

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher in the search engine results page (SERP). These visitors can then potentially be converted into customers.

Only an SEO expert can improve the rank a website on Google first page & can help a business. There are more than 200 SEO factors & depending on these factors a website can rank in Google first page.
Google always update its algorithm.
So as a SEO expert you should be always active about what is happening in SEO world. This is a platform in where you can train up yourself by learning different things from this page.

So you are welcome to University of SEO