Skills of the Modern Age

Our customer design invites you to explore the current experience of the customers you're designing for! Download this free Customer Empathy Canvas to use at the initial discovery stage of the process, to ask yourself some important questions about your target audience and what they're experiencing, so that you can craft a solution that meets their needs 🙌 Head to our website for a full tutorial on how to get the most out of this free tool https://bit.ly/3kF8Y6a 💗

If truly understanding what it means to be empathetic is something that interests you, then check out our next FREE Online Workshop taking you beyond the basics of Customer Empathy tomorrow 💡 https://bit.ly/3kF8Y6a

Our most recent Perth lunch event brought together a brilliant panel of local to help us cut through the bullsh*t of the innovation world and understand what enables us to do real, meaningful innovation work. Our panel described innovation theatre as something that ‘looks and smells like innovation’ but delivers no genuine outcome.

Our latest blog article delves into all the big questions we tackled on the day, that are often off-limits or taboo, including innovation theatre red flags to watch out for!

Read the full article

Minimum Viable Bullsh*t: Overcoming Innovation Theatre | SOMA Blog Have you ever felt like you’re caught up in ‘innovation theatre’? Like the work you’re doing is all post-its and no substance, all ideation and no impact? At SOMA’s recent event, our expert panel shared their insights to help us pull back the curtains on innovation theatre to discuss how w...

In collaboration with Town Team Movement and Local Government Professionals WA, and supported by the City of Vincent, we created a program to help local governments level up the services they offer to local businesses and communities.

Read our full case study to see how we created cross-governmental and cross-functional teams of innovators to conduct empathy work to better understand the needs of the businesses and residents they were designing for.

Following this successful pilot, we’ll be taking this program to other local governments who are keen to redesign the services they deliver!

https://bit.ly/3hRlsGp

Local Governments | SOMA Case Studies In collaboration with Town Team Movement and Local Government Professionals WA, and supported by the City of Vincent, we created a program to help local governments level up the services they offer to local businesses and communities.

Do you know a young person who is seeking something different to the status quo for their senior secondary education? Check out IDEAcademy embedded in an innovative co-working setting in Perth CBD, is an alternative to mainstream education for young creatives and entrepreneurs. At IDEA, learning is co-designed with each young person, focussing on their individual interests and aspirations. The IDEA portfolio is a ticket to university, further training and employment, brokered by the IDEA team. Enrolments are now open for 2022. Head to their website www.ideacademy.com.au to learn more and enrol 🎓

Our FREE Blueprint helps you map your so you can understand what's working and not working for your customers, to make their journey seamless, effective, and even enjoyable 💌 Head to our website for a full tutorial on how to get the most out of this free tool! https://bit.ly/3iPVzai

If Customer Journey Mapping is something you're interested in, get in quick and register for our FREE Online Workshop launching tomorrow! 💡 https://bit.ly/3mFLDBs

As a key innovation partner of the Department of Mines, Industry Regulation and Safety, we recently ran a session with a small group of high-level leaders in the Business Innovation directorate, to give busy leaders a much-needed chance to set aside 'business as usual' and explore the future of DMIRS. Read our full case study to see how we turned ideas into a tangible document to be used to communicate new ideas and directions to executive leaders!

https://bit.ly/2ZhA0bR

Department of Mines, Industry Regulation and Safety | SOMA Case Studies As a key innovation partner of the Department of Mines, Industry Regulation and Safety, we were invited to run a futures thinking and strategy session with a small group of high-level leaders in the Business Innovation directorate. The goal was to give busy leaders a much-needed chance to set aside....

We're thrilled to share our last innovative partner for the Design Jam Bootcamp kicking off on the 5th October!

The Short Back & Sidewalks crew need ideas to help them expand their awesome model pairing free haircuts with connection and support for vulnerable people.

Think you can help design a solution? Sign up today at the link below, and we'll see you at the Design Jam 🚀

https://bit.ly/3EDCxxe

🗓️ Tue 5 - Wed 6 Oct
⏰ 9am - 4pm
📍 Claisebrook Design Community, Perth, Australia
🎟️ Get 15% off for a limited time

We're thrilled to share another of our innovative partners for our Design Jam Bootcamp!

The MAN UP team need your help to take their programs on and modern masculinity to the next level.

Think you can help design a solution?

Join the design movement with our 2-day immersive learning experience, and help these awesome organisations do good through innovation https://bit.ly/3nSVTZk 🚀

🗓️ Tue 5 - Wed 6 Oct
⏰ 9am - 4pm
📍 Claisebrook Design Community, Perth, Australia
🎟️ Get 15% off for a limited time