Growth Gurus

10 years of BFCM work

Here’s one from the archives, putting the final touches on strategy right on the meeting room glass.
No templates or shortcuts, just a team full of ideas and a few late nights to make it all come together.

Ten years later the tools look different, but the energy is still the same.
That moment when a campaign clicks never gets old.

Good luck to everyone getting ready for another big BFCM weekend.
May your emails land, your ads convert, and your dashboards stay green. 💪

Teaching retention strategy is my way of giving back. I’ve had incredible mentors in my career — now it’s my turn to pass it on.

💬 Who’s been your biggest mentor in marketing? Tag them in the comments.

I’ll leave you with this thought: acquisition is a sprint, retention is a marathon. And I’m here for the marathon.

💬 What’s the longest relationship you’ve had with a customer? (Or as a customer yourself?)

This photo reminds me: retention isn’t about tech, flows, or tools. It’s about people. At the end of the day, every campaign is about creating a connection.

👉 DM me if you’d like to see how we keep that human-first approach.

I always tell attendees: don’t try to fix everything at once. Focus on finding some quick wins, this helps prove the impact to yourself and the team, and then scale from there. That’s how you build momentum, step by step.

👉 You can DM me here if you want my go-to ‘quick win’ checklist.

Being part of Growth Gurus for my summer job meant I always learning. At Dad's company, we test, we fail, we fix, we try again. And that’s what keeps Growth Gurus ahead.

What’s something you failed at recently that taught you more than success did?

I always tell attendees at my coaching sessions: don’t try to fix everything at once. Find the quick wins, prove the impact, and then scale. That’s how you build momentum.

👉 DM me if you want me to share our favourite ‘quick win’ checklist.

There’s nothing better than standing in front of a room full of marketers and seeing the lightbulb moments happen. Retention isn’t complex — it’s about sequencing the right things, at the right time, for the right person.

📚 Curious about our next training session? Comment ‘info’ and I’ll send you the link.

This was me just before presenting a client report. Numbers can feel intimidating, but my job is to translate them into stories that make sense. Because data without action is just noise.

👉 Want me to share how I turn metrics into insights? Drop a comment or send me a message here.

This photo makes me laugh because it’s such a ‘typical day’: laptop open, phone buzzing, 20 tabs alive. But that’s modern marketing. We live in the chaos.

How do you manage all this without burning out? Share with me your best ‘systems.’