Shanti Wilby Coaching

Shanti Wilby Coaching Oh HEY! My name is Shanti, and I have been running a plant based cake biz for over 6 years!

In that time I have gained so much knowledge and business insights which has led me to becoming a business coach to other product based biz owners!!

23/08/2026

The way you serve your people will evolve over time.

Whether you’ve got 1 or 100 products or 1 signature package or 10. But the reason you serve your people - your mission, your purpose, your ‘why’ - that will always be your anchor.

So if you don’t want to do what the ‘experts’ say and you don’t want to niche down - then don’t! You don’t have to be only known for one thing or one ‘niche’ to create a successful business and to make a name for yourself.

But the thing you do need - is to be bloody clear on your mission. On the purpose behind why you do what you do. Because that is what your people will feel, no matter how you serve them. That’s what rallies the troops, that’s what creates movements and makes your people feel part of something bigger than themselves.

It’s what gives people a reason to not just buy from you but to be part of why you do what you do. It’s what shapes your customer experience. It’s what gets people talking about you. It will be your driving force in everything that you do.

So niche down or don’t niche down it doesn’t actually matter! But don’t forget your vision and your purpose and why you’re doing what you’re doing ❤️‍🔥

21/08/2026

Fiery founders assemmmmmmble!!!

This is your reminder that metrics are such a small part of building your business.

Of course I want you to make money and grow your reach and get more subscribers and more sales on your website and more clients on your calendar. That’s a given!

But when did the metrics become more important than the mission?

We get so caught up in views, comments, likes, engagement - that we forget WHY we even started this business in the first place.

It’s because we want to make an impact. We actually want to change people’s lives. We’re here to bring a very particular purpose to life and help others with our skills and passions and we want to do that with kindness, generosity, and integrity.

Don’t let the metrics distract you from your mission. From the reason you started this business in the first place 💅🏼

18/08/2026

Just a couple of unhinged signs and ‘that was weird’ moments from our cult experience!

These are obvious moments when I look at them in hindsight - but in the moment when I was at the height of my people pleasing, I just had these little ‘gutterances’ as my husband and I liked to call them - where deep down you’d think ‘that moment was wierd’ - where something doesn’t quite sit with you but in the moment you can’t quite figure it out.

Back then I didn’t question much.

Now? I question everything.

One of the biggest things I’ve learnt over the last decade - coming out of people pleasing and figuring out who I am, what I believe, and how I want to live my life, is:

❤️‍🔥 Trust those tiny little gut feeling moments. Don’t dismiss them or yourself. Lean in. Question the discomfort. Get curious about why you’re feeling that way.

❤️‍🔥 It’s ok to have respect for someone in power. that doesn’t mean their opinion needs to over ride your own, no matter how much you look up to them.

❤️‍🔥 And learn to be radically honest with yourself. Because if I’d been more honest with myself back then? We would have left Byron way sooner.

🧡 If there’s anything you want to know about my cult experience even the most unhinged questions ask away and I’ll answer in the comments and create more content about it.

Some of my reels will be a bit more chronological in what I share while others will be side quest stories and personal reflections from what I learnt over the last 10 years post-cult experience

When you’re the happiest you’ve ever been in your business/career because you actually trust yourself as a founder and w...
17/08/2026

When you’re the happiest you’ve ever been in your business/career because you actually trust yourself as a founder and woman?

Fkn GOALS.

This is the most consistent feedback I get from my clients.

Because YES when we work together I help you create clear and memorable marketing, beautiful customer and client experiences, and make more sales/bookings.

But the deeper work?
Has everything to do with your relationship to yourself.

Helping you trust yourself.

Trusting yourself to get really honest about what you want your business to look like and what you don’t want it to look like.

Trusting yourself to increase your prices when you start to resent the bookings and the sales because you know you’re not getting paid enough

Trusting yourself to use your actual voice in your content instead of copying what everyone else is doing or relying too heavily on AI

Trusting yourself to grow your business beyond your wildest dreams.

Because learning to be good at business is one thing. But trusting yourself as the actual business owner?

That will give you a sense of peace and gratitude that not even your best sales month can give you 🫶🏼

If you’ve been thinking about reaching out for 1:1 support, whether that’s for a once off session or ongoing business coaching - send me a DM! I’ve just opened up 3x spots for August/September onwards ❤️

13/08/2026

A little pre curser to get the ball rolling on my ‘I accidentally joined a cult!’ Story!!

If you’re new here you might not know this about me but in Jan 2011 my husband and I moved to Byron to be part of a spiritual community, only to realise 4 years later we were actually in a cult ☠️

Since then over the last decade I’ve been on a big journey of letting go of people pleasing, acknowledging the parts of myself I didn’t actually like, learning who I am and who I want to be, and becoming that version of myself with every decision I make.

It’s been a wild ride and I can’t wait to unpack the trauma with you 😉

ALSO! Give! Me! All! Your! Cult! Questions!
For future content ideas pls and thank you.

And YES the podcast is coming soon where we will unpack this story a lot deeper and talk about other business things as well ❤️‍🔥

Address

Mount Barker, SA
5251

Website

Alerts

Be the first to know and let us send you an email when Shanti Wilby Coaching posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category