Sugar High Candle Co

Candles have become the punchline. And I’m done with that.

The ‘Not another candle.’ ‘Skip the candle.’ ‘She doesn't need a candle.’ thing has turned into lazy marketing shorthand for ‘buy something better.’ But who decided that candles were the boring gift? Who decided they were a thing to apologise for?

And look, a bad candle is forgettable, I agree, but somewhere along the way people seem to have forgotten that a candle isn’t just a candle. It’s walking through the door after a long day and your whole house smelling like joy.

It’s your inner child losing her mind because your room smells like a 50c Lolly Bag.

That’s not the punchline. That’s the whole damn point.

I would have swiped too!

The 50c Lolly Bag Candle Bowl. 600gm of mixed lolly nostalgia. Three wicks. Wax lollies on top. Hand poured in the Perth Hills.

You were warned, but since you're here, link in bio to shop 👉

A woman came to my stall and smelled every single candle. One by one. She took her time. She was thorough. I was hopeful.

Then she put the last one down, looked me dead in the eye, and said:

'No one wants these in their house.'

And then she left.

I stood there for a second. Absolutely gobsmacked, wondering where she got her audacity from and if they'd let her return it.

And then I thought about you lot.

The people who message me saying they've found their new favourite candle brand.

The people who buy three at a time because they can't choose.

The people who come back every single time because once you smell a candle that actually smells like what it says, you can't go back to anything else.

Apparently nobody wants these in their house.

Funny. Because they keep selling out.

You're one of my somebodies, just by being here, so thank you. Genuinely. You're the reason I keep pouring. 🩷

Right, back to making candles nobody wants 😂

One of the most common questions I get asked is this:

'Does it still smell like that all the way to the end?'

Yes. And here's why that's even a question in the first place.

You know those candles from places that start with K and end in mart? 👀

Those candles are not fully scented. Only the top layer of wax contains fragrance. Once you burn through that first layer the scent is gone. You're just burning plain wax for the rest of its life.

That's why they're so cheap. You're paying for the illusion of a scented candle, not an actual scented candle.

Sugar High candles are fragranced all the way through.

Which means from the first time you light it to the very last burn, your house smells like childhood.

You deserve a candle that actually delivers on its promise.

That's the whole point.

Nobody warned you about this part of adulting.

The constant kitchen cleaning. The endless 'What should we have for dinner?'. The 47 unread emails you're pretending don't exist. The meetings that could have been emails. The emails that could have been nothing.

And yet here you are. Functioning. Mostly.

The least you deserve is a house that smells like childhood.

Not whatever a vague candle is trying to achieve.

Something joyful. Something nostalgic. Something that makes you walk through the door at the end of a long adulting day and immediately feel better.

That's what Sugar High is here for.

Growing up doesn't mean growing boring, and if the candle actually looks like a bag of lollies, that's even better.

You know where to go to shop now 👉

Somebody needs to hear this...

The coffee bean nose reset? Complete myth. Swipe to find out what's actually going on, and what actually works.

Because olfactory fatigue is real, and it affects how you experience scent. If your nose is overwhelmed, you might dismiss a fragrance that you'd actually love simply because your receptors are too tired to give you an accurate read.

And if someone hands you coffee beans? You can politely decline. You know better now.

Save this so you can be the person who knows this at the next market!

Follow for more candle industry myths, there are plenty more where this came from.