09/08/2026
Success attracts all kinds of people.
Some help you build the table.
Some are invited to sit at it.
And some later tell people they built the entire room.
Nine years ago this month, Eventcepts, the company I founded and owned, brought the incredible Susan Sarandon to Australia for a very special leadership luncheon.
Looking through these photographs has brought back so many memories.
I worked on my own to create, plan and produce this event, just as I did with the events I created featuring Sophia Loren, Goldie Hawn and Jane Seymour.
Of course, I engaged suppliers and professionals to help deliver each event. No major production can happen without venues, caterers, technicians, photographers and many other people doing their jobs.
But the concept, negotiations, contracts, planning, responsibility, financial risk and overall production rested with me.
I am incredibly proud of what I achieved.
Success, however, has an interesting way of attracting people who want to attach themselves to it.
Over the years, I have watched people turn a small involvement into a leading role, attendance into ownership and association into achievement.
Let me be very clear.
Being in the room does not mean you created the event.
Having your photograph taken with the talent does not make you the producer.
Helping with one component does not mean you carried the responsibility, financial risk and enormous pressure of producing the entire event.
People see the glamorous photographs, the celebrities and the finished occasion.
They do not see the months of negotiations, contracts, planning, sleepless nights, logistics, media coordination, guest management and the hundreds of problems that had to be solved behind the scenes.
That was the real work.
I will always acknowledge the suppliers and professionals who genuinely contributed to delivering these events. Proper credit should always be given where it is due.
But there is a big difference between giving someone credit for their contribution and allowing them to rewrite your history.
I may no longer own Eventcepts, but that does not erase what I created through it.
These events are part of my professional history, and I will not make myself smaller or remain silent simply because someone else tells a different version of the story.
Success may attract passengers.
But the person who drove the journey knows exactly who was behind the wheel.
Be proud of what you built.
Document it.
Own it.
And never let anyone rewrite your story. ๐