Australian Swim Schools Association

The Australian Swim Schools Association Ltd (ASSA) is the Peak Industry Body for Swim Schools.

Operating as usual


Introducing our next Presenter at the 2024 ASSA National Conference - Alexandra Ash from The Y Australia!

Alex is a professional multidisciplinary C-suite executive leading large, for-purpose enterprises, including high-performance and community sport, commercial growth, community services, corporate services, recreation, asset management, youth services, camping, childrenโ€™s services, and aquatics. Alex is the interim CEO at The Y Australia and President of Royal Life Saving Society Australia.

During this year's conference, Alex will present on How to Navigate and Thrive in Competitive Environments.

You can learn more and secure your tickets here:


National Reconciliation Week (NRW) is a time for all Australians to learn about our shared histories, cultures, and achievements and explore how we can contribute to reconciliation in Australia. The theme for 2024, Now More Than Ever, is a reminder to all of us that no matter what, the fight for justice and the rights of Aboriginal and Torres Strait Islander people will โ€”and must โ€”continue.

You can learn more here:


We are writing to share some significant news and to welcome Luke Daly as the CEO of ASSA. He joins us as Emily McNeill departs after eight remarkable years as General Manager.

Luke comes to us from the Swimming Pool & Spa Association (SPASA) Australia, where he held a number of roles, including CIO and, most recently, Chief Operating Officer.

Click this link for more detail ๐Ÿ‘‡


Introducing our next presenter for the 2024 ASSA National Conference - Educators Day

Sue Mayo - Rackley Swimming!

Sue has captivated audiences nationally and internationally since 1998, sharing her expertise on diverse topics, from invigorating discussions on team building and management to illuminating insights into teaching and coaching strategies across all age groups.

At the core of Sue's philosophy lies the belief that "The best teachers are the continual students," a mantra that underscores her commitment to lifelong learning. As a subject matter expert in psychological science, Sue brings a wealth of knowledge to the table, offering invaluable insights into fostering healthy emotional development and nurturing positive relationships with young swimmers. In this session, delegates can expect to glean practical methods and key elements essential for their journey toward thriving teams.

Whether you're a teacher or a manager, Sue's guidance promises to equip you with the tools needed to overcome challenges and unlock your team's full potential.

You can learn more and secure your tickets here:

Photos from Australian Swim Schools Association's post 23/05/2024

It was a great few days at the Aquatic & Recreation Institute NSW - ARI NSW annual Conference, connecting with industry peers and gaining insights from an array of inspiring speakers.

Congratulations to the ARI team for running a great event! ๐Ÿ‘๐Ÿผ


Are you encountering challenging behaviours more frequently in your traditional learn-to-swim classes? Do you feel equipped to effectively manage and address these behaviours, such as constant submersion, distraction, impulsivity and apparent inattentiveness?

Aquatic Mentors offer comprehensive solutions to help you work with ADHD students in a group setting. They provide practical strategies, techniques and equipment to implement immediately in your next lesson. Their program goes beyond just the "how" and delves into the "why" behind these behaviours, empowering you to understand and address them effectively.

During this webinar, you will gain a deeper insight into the behaviour dynamics, enabling you to navigate challenging situations with confidence and competence. Let us help you with your teaching toolkit with various tools and techniques, ensuring successful and progressive lessons for all participants.

Register your attendance here:

Photos from Australian Swim Schools Association's post 19/05/2024

Second day at the QLD Pool and Spa Expo ๐Ÿ’ฆ

Itโ€™s not too late to come down to say hi and learn all about swimming and water safety, and how you can start a career as a swim teacher ๐ŸŠ

Photos from Australian Swim Schools Association's post 18/05/2024

Come down and say hi at the QLD Pool and Spa Expo at the Brisbane Showgrounds. ๐Ÿ‘‹๐Ÿป

We are at stand D22 and have lots of fun activities to keep your little fishies entertained while you learn more about swimming and water safety ๐Ÿ’ฆ


Introducing our next presenter for the 2024 ASSA National Conference.

Matthew Haanappel OAM PLY!

Matt is a senior industry leader with experience in policy, project delivery, and advocacy to achieve accessibility and equal opportunities for many community populations. He is also an experienced swim teacher and has run multiple swim school programs throughout his career. He regularly contributes to multiple print and broadcast media outlets on Diversity and Inclusion, Disability, and Paralympic sport and has a decade of experience in the public and not-for-profit Diversity and inclusion sector.
Recognised for his impactful contributions globally, Matthew was honoured w with the Order of Australia (OAM) in 2014 and received the International Paralympic Committee Contribution Award (PLY) in 2022.

Matt will present on Removing Barriers and Creating Inclusive Pathways within our businesses.

You can view the full program and learn more here:


Join us at the Aquatic and Recreation Institute (ARI NSW) Conference & Trade Show this weekend!

We have teamed up with ARI to offer our Members discounted rates to attend. So, gather your team and join other industry professionals for an incredible few days.

PLUS, team ASSA will be exhibiting, so come down and say hi and learn more about ASSAโ€™s many benefits.

Donโ€™t miss out on this impactful and inspiring event. Purchase your conference tickets at the ARI Membership rate today!

You can secure your tickets using link in bio!


Join us at the Aquatic & Recreation Institute NSW - ARI NSW Conference & Trade Show this weekend!

We have teamed up with ARI to offer our Members discounted rates to attend. So, gather your team and join other industry professionals for an incredible few days.

PLUS, team ASSA will be exhibiting, so come down and say hi and learn more about ASSA's many benefits.

Don't miss out on this impactful and inspiring event. Purchase your conference tickets at the ARI Membership rate today!

You can secure your tickets here:


Happy Mother's Day to all the incredible mums, mums-to-be, and mother figures! ๐Ÿ’ Your love, strength, and sacrifice make this world better. Thank you for ensuring our children are always SAFER in and around the water.

Today, we celebrate YOU! ๐ŸŒŸ


The 2024 ASSA Mentoring Program covers Business professionals from from AUS, NZ, Canada, USA and Columbia!

The last 'Live Learning' session was on 'Encouraging a culture of speaking up - How to have hard conversations'.

Ultimately, this session was aimed at supporting these passionate Swim School industry leaders to enjoy more confident and skilful leadership, better relationships, and psychologically safer workplaces.

The ultimate outcome? Safer, healthier communities as a result of what these purpose driven people do.

Special shout out to you Jeff Purchin for generously sending through your hat shot in your absence, and look forward to the next session this Wednesday!


๐ŸŒŸ Keynote Speaker Announcement for the 2024 ASSA National Conference ๐ŸŒŸ

Kicking us off for Day 2 is none other than Eric Bailey!

Eric is a powerhouse motivational speaker who inspires audiences worldwide with his dynamic presence, powerful storytelling, and unwavering passion. With over 30 years of experience, Eric has become a leading figure in the industry, impacting the lives of millions across 13 countries.

Ranked as one of the Top 25 Motivational Speakers in the world, Eric has shared the stage with influencers such as Sir Richard Branson, Arnold Schwarzenegger, Randi Zuckerberg, Jamie Foxx, and Tim Ferris. He has also appeared on Today, Tonight, and Dateline shows.

Get ready to unleash your potential and LEVEL UP on this transformative expedition. Discover your path to greatness and the power within.

Learn more about Eric:
Secure your tickets:


This month, we are exhibiting at the Pool & Spa Lifestyle Expo in Brisbane. Come and visit us at stand F20 to learn how you can commence your journey as a Swim Teacher, locate your local ASSA Member Swim School, and talk all things Swimming and Water Safety!

Photos from Australian Swim Schools Association's post 06/05/2024

Are you ready to LEVEL UP as an Aquatic Educator? The 2024 ASSA National Conferenceโ€™s Educators Day is for you.

This yearโ€™s Educators Day has something for everyone. The carefully curated program includes presentations and discussions in all areas of Learn To Swim.

Subject matter experts will expand your thinking, and swim school experts will share how they run their programs. Panels with industry leaders and round tables with swim school owners and senior staff will allow all to share, learn and grow.

Whether you are just starting in swim teaching or a seasoned pro, Educators Day 2024 has something for everyone!

The day will round out with the annual Vorgee Welcome Drinks at the Lucky Squire in Broadbeach.

You can view the day overview below and learn more using link in bio!


During the month of May, Kids Alive in Partnership with Royal Life Saving WA, is offering a unique opportunity for parents, grandparents, and caregivers to participate in a free one-hour online training session.

This isnโ€™t just any training; itโ€™s a chance to learn vital resuscitation and first aid techniques tailored specifically for babies and toddlers, especially in emergencies at home or near water.

Learn more:



ASSA Member Swim School, , and ASSA Partner, , have teamed up on their venue at Botanic Ridge in Victoria!

Partnerships are integral when building and mainting our aquatic facilities. Check out this testimonial video, where Blue Fit shares insights into how Myrtha is assisting Blue Fit with their thriving business model, and underscores the importance of synergy and mutual support in achieving shared goals.

Thanks to Blue Fit and Myrtha Pools for sharing their experience and unique features and benefits of Myrtha Pools with such clarity. Their endorsement is a testament to the commitment to quality and innovation.

If this is what you have in mind for your Learn To Swim business, connect with from Myrtha Pools - they are happy to support you.

You can view the video here:


Did you know that as an ASSA Member, you gain access to exclusive benefits that enhance both your organisation's well-being and productivity? One great benefit is our Employee Assistance Program (EAP), proudly supported by Get Mentally Fit.

Our EAP service goes beyond traditional counseling by offering tailored solutions to suit your organisation's specific needs and budget. Through confidential counseling sessions, Get Mentally Fit provides early detection and resolution of work-related and personal issues that may adversely impact your employees' mental well-being and performance.

By addressing challenges such as workplace stress, burnout, relationship issues, and emotional regulation, this program helps create a supportive environment where employees feel valued and empowered. From enhancing self-confidence and engagement to providing strategies for sustainable mental fitness, our EAP program equips your team with the tools they need to thrive both personally and professionally.

As an ASSA Member, investing in your employees' mental health not only promotes a positive workplace culture but also contributes to improved productivity and profitability. Contact us to learn more about how this exclusive benefit can elevate your organisation's success.

๐Ÿ“ง [email protected]

Photos from Australian Swim Schools Association's post 30/04/2024

๐Ÿ“ข Don't miss out on early bird savings! โฐ

Today is the last chance to take advantage of the Early Bird rates for the 2024 ASSA National Conference. Secure your conference pass today and join us for an unforgettable week on the Gold Coast. PLUS, the first 100 delegates to secure their registrations for the Conference Experience package will be joining us for a Sunset Boat Cruise Networking Event brought to you by iClass Pro!

Learn More:

Photos from Australian Swim Schools Association's post 26/04/2024

Are you ready to LEVEL UP?

We're thrilled to unveil the exciting session overview for this year's Australian Swim Schools National Conference! Get ready for innovation, collaboration, and inspiration as we gather to LEVEL UP the standards of aquatic education.

Here's what you can expect:

๐Ÿ”ต Presentations, Workshops and Panel discussions on the latest trends, insights, and best practices from thought leaders shaping the future of our Industry

๐Ÿ”ต Networking opportunities to connect with fellow industry professionals, share experiences, and forge new partnerships to propel your swim school business forward.

๐Ÿ”ต Educational Workshops: Equip yourself with practical strategies and tools to enhance teaching methodologies, safety protocols, and customer experiences.

๐Ÿ”ต Innovation Showcase to discover new technologies and methodologies revolutionising t the way we teach, learn, and engage in aquatic activities.

๐Ÿ”ตAwards Gala to celebrate excellence and innovation as we recognise outstanding achievements and contributions within the swim school community.

๐Ÿ”ต Special Events: From a sunset networking boat cruise, welcome drinks, and a swim school tour to a sunrise ocean swim, there are a range of opportunities to help you build lasting connections with like-minded peers.

Mark your calendars, secure your conference passes and join us for an unforgettable experience at the forefront of aquatic education!

Learn more:


Honoring the bravery and sacrifice of our heroes this ANZAC Day. Lest we forget. ๐ŸŒน



Every small action makes a big difference! Whether reducing plastic use, planting trees, or supporting local eco-friendly initiatives, let's commit to making positive changes for our Earth. ๐ŸŒฟโ™ป๏ธ

Together, we can make a difference and create a more sustainable and beautiful world. ๐ŸŒ๐Ÿ’™


Join us for our next ASSA member webinar on May 9th, proudly hosted by TECHNICAL EXPERT John Morrison. With a BSc degree, a double major in Marine Biology and Sustainable Resource Management, and over 10 years of experience in the aquatic industry, John has provided invaluable advice and training to Councils, Health Departments, and industry professionals.

In this webinar, John will guide you through everything you need to know about combating Cryptosporidium and avoiding unnecessary pool shutdowns. Take advantage of this opportunity to gain valuable insights from a veteran expert in the field.

Note: This is for ASSA Member Swim Schools only. If you are unsure of your membership status, contact us at [email protected]

When: May 9th, 2024 | 12pm AEST

Register your attendance:


Swim School Owners, is it time for a heating upgrade?

Experience a revolution in pool heating efficiency with ASSA Partner, EvoHeat.

Their advanced heat pumps can slash your heating costs by up to 85% compared to traditional gas heaters. With current government grants, the time to act is now!

Upgrade to the award-winning technology designed specifically for swim schools' unique needs. Call 1300 859 933 or email [email protected] for a detailed quote and explore how EvoHeat makes pool heating both efficient and economical.


Save the Date: ARNA Aquatics & Recreation Strategy Summit 2024

๐Ÿ—“๏ธ Friday, August 23rd
๐Ÿ“ Gold Coast Convention and Exhibition Centre
Taking place directly after the 2024 ASSA National Conference.

Dive deep into the future of aquatics and recreation with an exclusive invitation only event. The ARNA Strategy Summit 2024 is not just an event; it's a gathering of the industry's leaders, a day to workshop the future of aquatics and recreation.

Why You Can't Miss This:
๐ŸŒŠ Engage in deep-dive discussions on industry trends and challenges.
๐Ÿ’ก Workshop actionable strategies for growth and innovation.
๐Ÿค Valuable networking connections that will elevate your business and our industry.

This is an invitation-only event, carefully curated for industry leaders, innovators, and decision-makers. Prepare to be part of something truly groundbreaking. Are you ready to shape the future of aquatics and recreation?

๐Ÿ”’ Invitations are Exclusive -


Introducing our Keynote speaker for the Educators Seminar - Maddy Yeaman!

Maddy brings a wealth of expertise as an Occupational Therapist with a Master's in Disability Studies, specialising in Sensory Disability, dedicated to delivering evidence-based, family-centric, and enjoyable occupational therapy programs.

During this session, Maddy will focus on school-aged children, delving into troubleshooting behaviours and movement patterns frequently observed in the pool among students with additional needs, emphasising regulation.

Additionally, she'll explore practical approaches to supporting, motivating, and celebrating achievable learning outcomes for this demographic under the theme of redirection.

Join us for the Educators Seminar on Monday, August 19th, ahead of the Business of Swim Schools Conference from Tuesday, August 20th, to Thursday, August 22nd.

Are you ready to LEVEL UP! your skills as an Aquatics Educator?

Join us:


Are you ready to elevate your conference experience? ๐ŸŒŸ Secure your conference accommodation on the stunning Gold Coast for the 2024 ASSA National Conference. We have secured exclusive rates at various hotels within walking distance of the GCCEC.

This year's event will again be run in conjunction with the SPLASH! Pool and Spa Expo and other events are taking place on the Gold Coast simultaneously. So we suggest you secure your accommodations as soon as possible to ensure you take advantage of the best rates.

Learn more:


๐ŸŒŸ Keynote Speaker Announcement for the 2024 ASSA National Conference! ๐ŸŒŸ

We are thrilled to announce one of our keynote speakers for this years ASSA National Conference - Leadership Expert Cherie Canning from Luminate Leadership.

Cherie is a passionate optimist on a mission to inspire people to achieve their potential by developing their 'human skills'.

Cherie not only exudes joy, but also shares stories and practical tips for being a mindful, authentic, and inspiring leader even during the hardest of times.This session will help you build leadership capability and employee engagement to inspire personal growth and transform business results.

Get ready to be inspired and Level Up your Leadership Game.

Stay tuned for more updates and surprises as we pave the way for a dynamic and enriching conference experience!

Learn more and secure your tickets here:

Want your school to be the top-listed School/college in Gold Coast?

Click here to claim your Sponsored Listing.

Videos (show all)

The 2024 ASSA Mentoring Program covers Business professionals from from AUS, NZ, Canada, USA and Columbia!The last 'Live...
Itโ€™s a beautiful sunny day at Rosehill Gardens, so come join us at Pool & Spa Lifestyle Expo!  Visit ASSA and our member...
๐Ÿš€ Get ready to LEVEL UP at the 2024 ASSA National Conference! ๐Ÿš€Join us for an inspiring journey as we elevate your workf...
๐ŸŒŸ Wrapping up an Incredible Experience at the 3rd International Swim Schools Spectacular! ๐ŸŒŸWhat an exhilarating three da...
โœจConference Day 2 of the 3rd International Swim Schools Spectacular focuses on PRODUCT and ends with a Splash! ๐Ÿ’ฆ๐ŸŠ Today'...
๐ŸŒŸConference Day One of the 3rd International Swim Schools Spectacular's focuses on PEOPLE  ๐ŸŒŸAs we wrap up the first day ...
๐ŸŒ A New Look and New Era for ISSA ๐Ÿ’ซWe are thrilled to have launched the new logo and branding for the International Swim...
โœจ Reflecting on an Inspiring Day at the 3rd International Swim Schools Spectacular Educators Seminar! โœจToday marked an i...
๐ŸŒ Welcome to the 3rd International Swim Schools Spectacular in Dubai! ๐Ÿ‘‹๐ŸŠโ€โ™€๏ธ๐Ÿ‘‹๐ŸŠโ€โ™‚๏ธ We are excited to have delegates and vi...
We spent the day with the lovely team at Fairmont The Palm Dubai finalising details for the 3rd International Swim Schoo...
๐ŸŒŸThe ISSA team is ready and excited to welcome our delegates to the 3rd International Swim Schools Spectacular in Dubai!...
๐ŸŒŠ ASSA Reflects on an Incredible 2023 - A Year in Review ๐ŸŽ‰As the year comes to a close, we would like to share the highl...




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