16/10/2025
How the heck do small business owners do it?
Seriously — I can negotiate because of what I do for a living. I understand the motivators of CEOs, CFOs, landlords, decision-makers — I speak their language. But most small business owners? They’re out here negotiating leases, managing staff, chasing invoices, paying bills, marketing their business — and half the time, they’re learning it all on the fly.
No board. No legal team. No one telling them if the deal they just signed was a win or a warning sign.
It’s wild when you think about it — the resilience, the pressure, the sheer grit it takes to keep showing up.