11/08/2023
𝗬𝗼𝘂𝗿 𝗺𝗶𝗻𝗱𝘀𝗲𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀
Today, in one of my fave business groups, there was a question about what to do when a business counterpart (same client, different service) bags you out to a homeowner and says your products are inferior. Said person has a business referral partner who does what you do.
This was my response...
Yep it sucks, it hurts, it's unprofessional. And saying anything would lower you to their level. Instead, rise up.
Shore up your socials. Make sure your website clearly shows your company vision, mission and especially values.
Directly address your guarantee and quality. This supports and uplevels the 'game'.
Eg. We proudly guarantee our work with a x warranty. Amazing right?
We use only the best materials, specifically sourced because the products we use, last. True, there are cheaper options out there, however our warranty reflects the confidence we have in our product, workmanship and longevity of our finished product. That equals peace of mind for you.
You could even have cross-section cuts of your product and "inferior product", highlighting where yours is superior.
Emotive responses to facts (ie other guy bagged you out, home owner told you) just end up worse for the person feeling the emotion, and outsources your power to the 'other guy'.
Get your backyard in order, and when such events happen, smile wistfully and say "yes, it seems to be a reoccuring theme. It's a sad way to do business. You're more than welcome to have a look at our website , which we're sure will put to bed any worries you might have.
You've got this Anon. Believe me, when you come face to face with them again, you just give a small knowing smile and a slight head nod. Drives people who are dicks in biz crazy.
Photo for attention, Unsplash, credit: Domenico Loia
