02/09/2026
TikTok changed the way people discover products.
People are not opening the app thinking, “I need to buy this.”
They are watching something they enjoy… and suddenly they are thinking, “Wait, where can I get that?” 👀
That shift completely changed the playbook for eCommerce brands.
I broke down the mechanics behind TikTok’s influence on discovery, content, virality, and buying behavior.
➡️ Swipe through the carousel to see how entertainment became part of the sales funnel.
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