02/11/2025
Incredible journey with Jay over the last 18 months
The word ‘identity’ gets thrown around a lot
But this genuinely feels like coaching a completely different person now
From losing all sense of confidence…
to throwing himself into the unknown
Physically - transformed.
Mentally - be became someone entirely new.
On our first call, I’d never have believed we’d get here
The man told me he ‘can’t cope with being hungry so I need to bare that in mind’ 😂
So we started with baby steps
Steps so small he couldn’t not tick the boxes
Week by week, we built habits, structure, and stronger self-talk
And that shift - slowly but surely - brought his confidence back to life
That’s my advice to any coach working with someone who lacks self-belief:
break the process down so manageable until it becomes impossible not to succeed.
Confidence is simple -
it’s self-evidence built through keeping your word, over and over again.
Words don’t really do justice to the growth I’ve seen in this guy
But I’ll settle for the fact he’s now a believer 😂🤝🏼
Truly just the beginning - timeline locked to come back even better next year
This is what the future of coaching looks like - where mindset, physique and identity all align
⚙️ Living proof of the systems I teach inside Coach Creator.