Hoft Academy

25/08/2026

19/08/2026

12/08/2026

OKRs help teams focus on what matters most now.

In this reel, Dr. Mohamed ELROUBY CGMA, ACMA, CIFPA™, CSCA, OKRP, DBA explains how OKRs help organizations turn strategy into clear quarterly priorities.

Instead of tracking everything at once, OKRs help teams identify the 3–4 critical outcomes and KPIs that deserve the most attention this quarter creating better focus, alignment, and ex*****on.

Because strategy becomes effective when everyone knows what matters most and where to focus next.

Leadership DrFPA

10/08/2026

More than a network. A community that grows together.

At HOFT Academy, learning is only part of the journey.

What makes the experience stronger is the community behind it finance professionals, leaders, experts, and ambitious minds connecting, sharing experiences, and growing together across industries and markets.
Because the right learning can build your skills.
But the right community can expand your perspective, your network, and your opportunities.

Learn together. Connect beyond the classroom. Grow for the future.
Explore HOFT Academy: https://hoft.academy/
For inquiries: +971 56 925 4680

08/08/2026

What makes a KPI truly effective?

In this reel, Dr. Mohamed ElRouby breaks down what a KPI really means and the key elements that should be in place before designing one.

Because a KPI is not just a number on a dashboard it should help the business make better decisions.

DrFPA

04/08/2026

The Team Behind HOFT Academy

Behind every program, event, and success story, there is a team working, learning, and growing together.

Our annual strategy meeting was not only about plans and targets. It was also about listening to each other, challenging ideas, and making sure every part of HOFT Academy is moving in the same direction.

Different roles. Different perspectives. One team.

01/08/2026

Dr. FP&A Educational Series

Scenario Planning isn’t just about preparing for uncertainty it’s about helping every department make smarter decisions.

In this reel, Dr. Mohamed ELROUBY CGMA, ACMA, CIFPA™, CSCA, OKRP, DBA explains why Scenario Planning is a critical FP&A tool for supporting business functions and driving better outcomes.

29/07/2026

🤖Today, we celebrate more than a certificate we celebrate innovation, growth, and the confidence to lead in the AI era. 🎓

Congratulations to our successful participants on completing the Certified AI for Finance Professionals (CAIFP™) program. ⭐️

Designed and delivered by HOFT Academy, and endorsed and approved by European International University – Paris (EIU Paris), CAIFP™ equips finance professionals with the practical AI skills needed to automate workflows, enhance decision-making, and drive real business impact through the power of artificial intelligence.

We are proud of every participant and look forward to seeing how they transform finance with AI in their organizations. 👏

A special thank you to Dr. Mahmoud Reda for his dedication and for making this journey an exceptional learning experience for every participant.

Discover the next CAIFP™ journey: https://programs.hoft.academy/caifp/

EIUParis FutureOfFinance