GPS Marketing Academy

𝗘𝘃𝗲𝗿 𝘁𝗿𝗶𝗲𝗱 𝘁𝗼 𝗵𝗮𝘃𝗲 𝗮 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝘀𝗼𝗺𝗲𝗼𝗻𝗲?
𝗔𝗻𝗱 𝘁𝗵𝗲𝘆’𝗿𝗲 𝘂𝗻𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝘃𝗲 𝗼𝗿 𝗰𝘂𝗿𝘁 𝘁𝗼 𝘁𝗵𝗲𝗶𝗿 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲𝘀?

Would you keep trying to talk to them? 🤔

📍 If the online space is your primary medium of delivering value, then you have got to do some connection, as well as your audience justice.

𝗛𝗼𝘄 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗮 𝘀𝘁𝗼𝗿𝘆 𝘁𝗵𝗮𝘁 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝘀:
📌 1. Place yourself in the shoes of your audience.
📌 2. Treat them how you’d like to be treated.
📌 3. Cultivate a heart of service to your audience.
📌4. Make a room for conversations with them.
📌5. Practice vulnerability to connect emotionally.

Do you have any other unique tips or tricks that you’ve used in the past to connect with your audience emotionally?

We’d love to hear about them and if they were effective or not. Comment below!

“𝗗𝗲𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗼𝗻 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲, 𝗼𝘂𝗿 𝗵𝗮𝗯𝗶𝘁𝘀 𝘄𝗶𝗹𝗹 𝗲𝗶𝘁𝗵𝗲𝗿 𝗺𝗮𝗸𝗲 𝘂𝘀 𝗼𝗿 𝗯𝗿𝗲𝗮𝗸 𝘂𝘀. 𝗪𝗲 𝗯𝗲𝗰𝗼𝗺𝗲 𝘄𝗵𝗮𝘁 𝘄𝗲 𝗿𝗲𝗽𝗲𝗮𝘁𝗲𝗱𝗹𝘆 𝗱𝗼.” - 𝗦𝗲𝗮𝗻 𝗖𝗼𝘃𝗲𝘆

As creators, the principle behind this quote is no different. And there are certain practices which we should adhere to achieve creative success.

📌 𝗕𝗲 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁
Having a plan and a consistent strategy will help save you time and money in the long run. Success doesn’t come from what you do occasionally it comes from what you do consistently.

📌 𝗕𝗲 𝗕𝗿𝗮𝘃𝗲
Don’t be afraid to be bold, think outside the box, mix up your creative and marketing. Use fresh ideas and engaging content that relates to your customers. Provide solutions to your customer’s problems and ensure it’s relevant to the channels you are using.

📌 𝗞𝗻𝗼𝘄 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗪𝗮𝗻𝘁 𝗧𝗼 𝗔𝗰𝗵𝗶𝗲𝘃𝗲
It’s important to understand what works best for you and your business. If you don’t have the internal resource or knowledge to achieve your goals you may have to consider external support and budget accordingly.

📌 𝗕𝗲 𝗙𝗹𝗲𝘅𝗶𝗯𝗹𝗲
Stay focused on the outcomes you want to achieve. It’s easy to get side tracked by others, so do what is right for your business and your customers. Evaluate everything you do, build on your successes. Circumstances and changes in your business do happen and you need to be flexible to change. Adjust your plan accordingly.

📌 𝗖𝗵𝗲𝗰𝗸 𝗬𝗼𝘂𝗿 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀
See what works best for your brand and most importantly check your analytics, insights and sales results.

➭𝗘𝘃𝗲𝗿𝘆 𝘀𝗶𝗻𝗴𝗹𝗲 𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝘆𝗼𝘂 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗶𝘀 𝗹𝗶𝗸𝗲 𝗮 𝗺𝘂𝘀𝗰𝗹𝗲 𝘁𝗵𝗮𝘁 𝗲𝗶𝘁𝗵𝗲𝗿 𝗺𝗮𝗸𝗲𝘀 𝘆𝗼𝘂 𝗮 𝗯𝗲𝘁𝘁𝗲𝗿 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗼𝗿 𝘁𝗮𝗸𝗲𝘀 𝘆𝗼𝘂 𝗳𝘂𝗿𝘁𝗵𝗲𝗿 𝗮𝘄𝗮𝘆 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗴𝗼𝗮𝗹𝘀.

𝗪𝗮𝗻𝘁 𝗺𝗼𝗿𝗲 𝗲𝗺𝗮𝗶𝗹 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗿𝘀? 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀?

📌 You won’t get them without the right call to action (CTA).

No matter what you’d like to accomplish while advertising and marketing, you won’t do it without a compelling CTA.

You’ve sold your product or company with killer ad copy and a great image or video – but now you need to make a sale or persuade your
reader to leap into action. 📞

Here are the 15 most effective CTA ideas: 👇🏻
1. Call Now.
2. Click Now.
3. Swipe Up.
4. Install now.
5. Learn More.
6. Start Your Trial Now.
7. Sign Up Now.
8. Confidence Starts Here.
9. Get The Details.
10. Buy Now.
11. Get A Quote.
12. Experience The Difference.
13. Get Started Today.
14. Try For Free.
15. Order Your Free Sample Now.

What CTA do you use the most?
Let us know. Comment below. ⬇️😊

𝗟𝗼𝘀𝗶𝗻𝗴 𝗙𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀?

There’s nothing more frustrating than when you look at your analytics and you can see that although you’ve got 100 new followers, you’ve just lost 96.

So why are people unfollowing you? 🤔

It could be for a number of reasons: 👇

📌𝟭. 𝗜𝘁 𝗰𝗼𝘂𝗹𝗱 𝗯𝗲 𝘀𝗶𝗺𝗽𝗹𝘆 𝗯𝗲 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂’𝗿𝗲 𝗻𝗼𝘁 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗶𝗻𝗴 𝗲𝗻𝗼𝘂𝗴𝗵 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝘃𝗮𝗹𝘂𝗲. People have very short attention spans and very crowded feeds, this means that they are pretty cut throat with who – they do and do not follow.

📌𝟮. 𝗜𝘁 𝗰𝗼𝘂𝗹𝗱 𝗯𝗲 𝗱𝘂𝗲 𝘁𝗼 𝗶𝗻𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗽𝗼𝘀𝘁𝗶𝗻𝗴. This can confuse both your audience and the algorithm. Especially if people look forward to your
posts then you go missing for a week.

📌𝟯. 𝗙𝗶𝗻𝗮𝗹𝗹𝘆 𝘆𝗼𝘂 𝗰𝗼𝘂𝗹𝗱 𝗯𝗲 𝗹𝗼𝘀𝗶𝗻𝗴 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 𝗮𝘀 𝗮 𝗿𝗲𝘀𝘂𝗹𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗹𝗮𝗰𝗸 𝗼𝗳 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁. Instagram is a social media platform and it requires you to be social! It’s not a “posting media” platform. So if all you do is post content and then never reply to comments, DMs or engage with other people’s content, you can expect to lose followers!

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗹𝗼𝘀𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 𝘁𝗵𝗮𝗻 𝘆𝗼𝘂’𝗿𝗲 𝗴𝗮𝗶𝗻𝗶𝗻𝗴? 🤔

𝗧𝗶𝗺𝗲 𝗶𝘀 𝗮 𝗽𝗿𝗲𝗰𝗶𝗼𝘂𝘀 𝗜𝗻𝘁𝗲𝗿𝗻𝗲𝘁 𝘀𝗼𝘂𝗿𝗰𝗲 𝘄𝗵𝗶𝗰𝗵 𝗶𝘀 𝘄𝗵𝘆 𝘁𝗵𝗲 𝗵𝘂𝗴𝗲𝘀𝘁 𝗯𝗲𝗻𝗲𝗳𝗶𝘁 𝗼𝗳 𝗿𝗲𝗽𝘂𝗿𝗽𝗼𝘀𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲 𝗶𝘁 𝗰𝗮𝗻 𝘀𝗮𝘃𝗲 𝘆𝗼𝘂 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗽𝗿𝗼𝗰𝗲𝘀𝘀.

Where to find content the deserves repurposing? 🤔
👉 Review your most popular posts.
👉 Check your analytics to see what posts have performed best in the past month and past year.

𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝟱 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘄𝗮𝘆𝘀 𝘁𝗼 𝗿𝗲𝗽𝘂𝗿𝗽𝗼𝘀𝗲 𝗼𝗹𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁.
If there’s one commonality in all these; it’s this: add value to the original.

📌𝟭. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗯𝗹𝗼𝗴 𝗽𝗼𝘀𝘁𝘀 𝗮𝗻𝗱 𝗮𝗿𝘁𝗶𝗰𝗹𝗲𝘀.
Instagram is considered to be a microblogging site by many, so why not expand the most valuable Instagram posts and turn it into blog posts or even compile a few posts together.

📌𝟮. 𝗦𝘁𝗼𝗿𝗶𝗲𝘀 𝘁𝗼 𝗬𝗼𝘂𝘁𝘂𝗯𝗲.
Make sure you’re getting the best value from you stories by saving them to your camera roll, maybe make a compilation (of tips for example) then publish them on your Youtube channel.

📌𝟯. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿𝘀.
Take this post you’re reading for example. Each of these repurposing methods could be an email of its own by adding a few more instructions, examples and photos. The foundation is already in place – extending the life of your content.

📌𝟰. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮𝗻 𝗲𝗯𝗼𝗼𝗸.
If you decide to create an ebook based on your posts, take the time to supplement it with additional information or research. Add photos. Make the e-book something that is worth the additional investment.

Once you have your e-book created, you can use this piece of content to grow a subscriber list or for an additional revenue stream.

📌𝟱. 𝗛𝗼𝘀𝘁 𝗮 𝘄𝗲𝗯𝗶𝗻𝗮𝗿.
Your existing content can be a great jumping-off point for a webinar or you can use a series of blogs as research of your final presentation.

Repurposing content can be a big time saver. It’s a super hack with benefits. One story can lead to dozens of pieces of content.

𝗔𝘀 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀, 𝘄𝗲 𝘄𝗼𝗿𝗸 𝗶𝗻 𝗮 𝗵𝗶𝗴𝗵𝗹𝘆 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗲𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗜’𝗱 𝗯𝗲 𝗹𝘆𝗶𝗻𝗴 𝗶𝗳 𝗜 𝘁𝗼𝗹𝗱 𝘆𝗼𝘂 𝗲𝗮𝗰𝗵 𝗱𝗮𝘆 𝘄𝗮𝘀 𝗮 𝘄𝗮𝗹𝗸 𝗶𝗻 𝘁𝗵𝗲 𝗽𝗮𝗿𝗸.

The truth is, some days our creative juices just aren’t flowing.

😰 You know those days. You feel totally uninspired, and you can’t even form a single creative thought. Dark times.

On creative days, everything seems to flow, and you can create content for hours on end. On off days, you stare at a blank word document for entirely too long.

I’m here to reassure you – you are not alone. This is "𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 𝗯𝗹𝗼𝗰𝗸". And the days you’re not feeling super creative aren’t from a lack of trying. Sometimes you just need a muse…

There’s something about the creative process that requires you to be in a certain frame of mind, to be feeling inspired and focused and in the zone so that you can create your best work.

📍Here are our few tips to get your creative juices flowing again!

𝟭. 𝗪𝗿𝗶𝘁𝗲 𝗳𝗿𝗲𝗲𝗹𝘆 - uninhibited thoughts often come in early in the morning, so make sure you have a note pad next to your bed to jot them down.

𝟮. 𝗕𝗿𝗲𝗮𝗸 𝘆𝗼𝘂𝗿 𝗿𝗼𝘂𝘁𝗶𝗻𝗲 - When you've been doing the same thing for a while, your brain becomes a bit numb. By breaking your routine your brain is forced to pay attention again and notice things you might've missed otherwise.

𝟯. 𝗖𝗿𝗲𝗮𝘁𝗲 𝘃𝗶𝘀𝗶𝗼𝗻 𝗯𝗼𝗮𝗿𝗱𝘀 - yes yes yes! We've heard it all too many times, but it really helps to have a vision board in your office so you can glance over and let it inspire you whenever you need it.

𝟰. 𝗢𝘂𝘁𝘀𝗼𝘂𝗿𝗰𝗲 - a lot of time the pressure of running your business, dealing with impossible deadlines and needy clients can kinda.. suck the life out of things. Outsourcing tasks that are taking up a lot of your time and energy will allow you to put all of this back into your creativity. Let the right brain run wild again by making sure the left brain isn't so overloaded!

I hope you're ready to get your creative mojo back! 🧡

𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗺𝗮𝘅𝗶𝗺𝘂𝗺 𝗲𝘅𝗽𝗼𝘀𝘂𝗿𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗽𝗼𝘀𝘁𝘀, 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗴𝗲𝘁 𝗼𝗻 𝘁𝗼𝗽 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗴𝗮𝗺𝗲.

📍The goal is to get to “top posts” on your hashtags, so more and more people can see them.

👉🏻 To get there, you have to choose a mix of SMALL (less popular) + BIG hashtags (more popular).

This way you can get to “top posts on small hashtad, hopefully get engagement from there and get to “top posts” on bigger hashtags off that and so on.

📌 Instagram posts allow you to share up to 30 hashtags and in order to maximize reach and engagement, it’s actually recommended to use up as many of those 30 as you can.

Swipe left to get our cheatsheet! 👆🏻

𝗪𝗲 𝗮𝗹𝗹 𝗹𝗼𝘃𝗲 𝘁𝗵𝗲 𝗲𝘅𝗽𝗼𝘀𝘂𝗿𝗲 𝗵𝗮𝘀𝘁𝗮𝗴𝘀 𝗴𝗶𝘃𝗲 𝘂𝘀 𝗯𝘂𝘁 𝘀𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀 𝗶𝘁’𝘀 𝗵𝗮𝗿𝗱 𝘁𝗼 𝘁𝗵𝗶𝗻𝗸 𝗼𝗳 𝟮𝟬-𝟯𝟬 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗼𝗻𝗲𝘀, 𝗿𝗶𝗴𝗵𝘁?

Check out the 7 hashtag types you can include and save this post for when you run out of ideas.

Let us know if this helps and tag a biz buddy that could use this! 🤗

📌 𝟭. 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗛𝗮𝘀𝗵𝘁𝗮𝗴𝘀.
Industry hashtags are pretty general. Your target audience likely searches through these hashtags when looking for your service/product.

👉🏻 Example:

📌 𝟮. 𝗡𝗶𝗰𝗵𝗲 𝗛𝗮𝘀𝗵𝘁𝗮𝗴𝘀
Niche hashtags are more specific. It describes what is your specialty in the industry.

👉🏻 Example:

📌 𝟯. 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗛𝗮𝘀𝗵𝘁𝗮𝗴𝘀
These are the hashtags where your industry “hangs out” on IG.

👉🏻 Example:

📌 𝟰. 𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻 𝗛𝗮𝘀𝗵𝘁𝗮𝗴𝘀
Hashtags of your location ,where your local audience will find you.

👉🏻 Example:

📌 𝟱. 𝗜𝗺𝗮𝗴𝗲 𝗛𝗮𝘀𝗵𝘁𝗮𝗴𝘀
Use a few hashtags describing what’s on the photo.

👉🏻 Example:

📌 𝟲. 𝗕𝗿𝗮𝗻𝗱𝗲𝗱 𝗛𝗮𝘀𝗵𝘁𝗮𝗴𝘀
Big Instagram accounts and brands will have branded hashtags. Using their hashtag might get you featured on their account.

👉🏻 Example:

📌 𝟳. 𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗗𝗮𝘆 𝗛𝗮𝘀𝗵𝘁𝗮𝗴𝘀
The idea is to get some traction on a hashtag that is popular on a particular day.

👉🏻 Example:

📍Pro Tip: Use a mix of these hashtag groups for best results.

And don’t forget to keep the size of hashtags in mind. We’ll give you more tips about this on our next posts so stay tune! 😎🙌🏻

𝗢𝗳 𝗰𝗼𝘂𝗿𝘀𝗲, 𝘄𝗲 𝗮𝗹𝗹 𝗸𝗻𝗼𝘄 𝘁𝗵𝗮𝘁 𝘂𝘀𝗶𝗻𝗴 𝗵𝗮𝘀𝗵𝘁𝗮𝗴𝘀 𝗰𝗮𝗻 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝘁𝗵𝗲 𝗿𝗲𝗮𝗰𝗵 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗽𝗼𝘀𝘁𝘀 𝗼𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮.

But, what many people don’t know is that using the wrong hashtags can actually hurt the engagement on your Instagram account. 😱

Why? Because Instagram is flagging your account for spam. 🚫

Although some hashtags only have a temporary ban, many are permanent. 😥

And, what happens if you used these banned hashtags?

👉🏻 You risk your account seeing a dramatic decrease in engagement, having your account temporarily shadowbanned… or worse.

𝗛𝗼𝘄 𝘁𝗼 𝗸𝗻𝗼𝘄 𝗶𝗳 𝗵𝗮𝘀𝗵𝘁𝗮𝗴 𝗶𝘀 𝗯𝗮𝗻𝗻𝗲𝗱?

Essentially, there is no one source that can solve this problem for you. Since the banned hashtags change on a daily basis, it is your responsibility to check all hashtags and do your research before including them in a post. 📝

To see which tags are banned on Instagram, search for a specific hashtag in the search bar.
After clicking on the hashtag, scroll through the pictures. If you reach an end-point with a message saying “recent posts from are currently hidden because the community has reported some content that may not meet Instagram’s community guidelines.”… — yup! It’s banned.

𝗧𝗵𝗲𝗿𝗲 𝗶𝘀 𝗻𝗼 𝘀𝗶𝗻𝗴𝗹𝗲 𝗮𝗻𝘀𝘄𝗲𝗿. 🤯
𝗡𝗼𝗯𝗼𝗱𝘆 𝗰𝗮𝗻 𝗯𝗲 𝘀𝘂𝗿𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗿𝗲𝗮𝘀𝗼𝗻.

But here are two possible issues:

📌 𝟭. 𝗩𝗶𝘀𝘂𝗮𝗹 𝗜𝗻𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆
In order to make #’s relevant, Instagram scans them visually in order to make sure they all fit in theme of the hashtag.

You increase your chance of ranking on a hashtag if you FIT ITS VISUAL THEME.

📌 𝟮. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗜𝗻𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆
The content of your posts is also scanned. Instagram goes through your posts, word by word in order to find a fitting theme.
• Make your account + content fit a single topic (marketing/hashtag/design/video)
• One idea per post.
• Use keywords in your content.

❗️10 COMMON MISTAKES IN A NUTSHELL:
1. Not being visually in sync with hashtag.
2. Using irrelevant hashtags to fill 30 hashtag limit.
3. Changing location frequently.
4. Not using keywords in your content.
5. Not following the hashtag pyramid.
6. Repeating hashtags on every post.
7. Not considering the hashtag audience.
8. Not auditing hashtags prior to use.
9. Using banned/dead/spam hashtags.
10. Blaming hashtags for not growing.

𝗔𝘁 𝘁𝗵𝗲 𝗲𝗻𝗱 𝗼𝗳 𝘁𝗵𝗲 𝗱𝗮𝘆, 𝗵𝗮𝘀𝗵𝘁𝗮𝗴𝘀 𝘄𝗼𝗻’𝘁 𝘀𝘁𝗼𝗽 𝘆𝗼𝘂 𝗳𝗿𝗼𝗺 𝗴𝗿𝗼𝘄𝗶𝗻𝗴, 𝗻𝗼𝘁 𝗵𝗮𝘃𝗶𝗻𝗴 𝗴𝗼𝗼𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘄𝗶𝗹𝗹.

Which among these are you guilty of?
Let’s chat in the comments! 🧑🏻‍💻

𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗲𝘃𝗲𝗿 𝗵𝗲𝗮𝗿𝗱 𝗼𝗳 𝟮𝟬 𝗺𝗶𝗻𝘂𝘁𝗲𝘀 𝗳𝗼𝗿𝗺𝘂𝗹𝗮? 🤔

👉🏽 Before posting content on Instagram invest 20 minutes.

Find pages that post similar content. Look at the comments on their most recent post.

Like and engage with the best comments. Reply and ask questions then go to those users’ feeds. Comment on their most recent content.

❌ Do not comment "nice post".

❗Give some genuine comment, advice, ask questions. Those users will get a notification and they will go to your page and engage with you newest content.

From all the extra activity, Instagram values your post more. 🤩

𝗬𝗼𝘂𝗿 𝗽𝗼𝘀𝘁 𝘄𝗶𝗹𝗹 𝘀𝗵𝗼𝘄 𝘂𝗽 𝗵𝗶𝗴𝗵𝗲𝗿 𝗶𝗻 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 𝗳𝗲𝗲𝗱𝘀, 𝗿𝗲𝗮𝗰𝗵 𝗺𝗼𝗿𝗲 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 - 𝗴𝗮𝗶𝗻𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻.

𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗶𝘀 𝗮 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆. 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗮𝗻𝗱 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝘀 𝘆𝗼𝘂. 😎

𝗦𝗨𝗖𝗖𝗘𝗦𝗦 𝗗𝗘𝗣𝗘𝗡𝗗𝗦 𝗢𝗡 𝗖𝗟𝗔𝗥𝗜𝗧𝗬 💯

📍In business, the most important aspect you should have clarity on - is your customer!

Targeting in marketing is very important because it impacts advertisin, as well as customer experience, branding and business operations and even leads to better products and services.

𝗠𝗘𝗧𝗛𝗢𝗗𝗢𝗟𝗢𝗚𝗬 𝗙𝗢𝗥 𝗖𝗨𝗦𝗧𝗢𝗠𝗘𝗥 𝗧𝗔𝗥𝗚𝗘𝗧𝗜𝗡𝗚:
📌 𝟭. 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵
Find out everything your audience wants. Find out more of their pain points, identify the challenges of your ideal customer that you can help solve.

📌 𝟮. 𝗖𝗼𝗻𝘀𝘁𝗿𝘂𝗰𝘁
Build the perfect customer persona that visualizes your audience properly. (Demographic, problems and wants.)
If you see that a lot of your customers are in the ecommerce industry, create a buyer persona to reflect that segmentation to help you map out this ideal customer. If this segmented audience tends to be in a specific geographical location, think of how you can catch their attention from the customer point of view.

📌 𝟯. 𝗩𝗮𝗹𝗶𝗱𝗮𝘁𝗲
Test your hypothesis and improve based on results.You can ask directly or run polls and A/B testing.

💣 Matching the communication style of your segment with your campaign voice shows your intimate knowledge about the needs of your segment.

💣 It lets your audience know that you want to connect with them on their level and truly understand how your company or brand can fit into their lives. 🤩

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗮𝗹𝘀𝗼 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁 𝗶𝗻 𝗮 𝘀𝗲𝗮 𝗼𝗳 𝘀𝗶𝗺𝗶𝗹𝗮𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗮𝗻𝗱 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀, 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂 𝘁𝗿𝗶𝗲𝗱 𝘁𝗵𝗲𝘀𝗲 𝗺𝗲𝘁𝗵𝗼𝗱𝗼𝗹𝗼𝗴𝗶𝗲𝘀?

𝗖𝗼𝗺𝗺𝗲𝗻𝘁 𝗱𝗼𝘄𝗻 𝗯𝗲𝗹𝗼𝘄! ⬇️