thejoytalk

Shout-out to the women out here just doing what they have to do, and making things happen for themselves and those they love. 🫶🏽

I see youuuuuuuuu.

One of the greatest skills we can develop as brand builders, business owners, or people who work with brands is the ability to be a generalist. 👀

Not because we need to know everything.
But because we need to understand how everything connects. (Yeepppppp)

A brand is never just marketing.

It’s the product, the pricing, the customer experience, the website, the content, the numbers, and the growth strategy.

Every decision impacts another.

The best brand builders I’ve met aren’t always the deepest specialists in one area. They’re often the people who can zoom out, see the bigger picture, and connect the dots. 🧩

That’s something I’ve come to embrace about myself over the years.

I’ve always been fascinated by the entire business behind a brand, not just one function of it.

Because when you understand how the pieces work together, you build stronger strategies, make smarter decisions, and create stronger brands.

Brands don’t grow in silos. They grow when every part of the business works together. (So yes, get chummy with the finance team, with your creative team and all the teams (or individuals)).

Tell me, how can we sprinkle in a little more : General-ness to your brand 🙋🏽‍♀️

The crossroads always happens. 🎢
Decisions between A or B.

And sometimes we have a fear based decision that seems like the safe and rational choice cause it keeps us in the comfort zone and other times we have decisions to make in the unknown, where we don’t know the outcome but are the most aligned for ourselves.

Soooo how do you know?
Your body will always tell you! It will show you the signs. And all you gotta do is listen. 🙏🏽

When the scaries creep up, you tend to loose all sense of reason and you make decisions based out of fear EVEN if your body os signalling this is not the riiiight move, take a moment don’t do it. The scaries are strong, they work overtime. 🥵

BUT if you talk it out,
With someone that can call your BS, and are open enough to hear it and pivot, you can save yourself a LOT of time and energy.

That’s my 1% today 👌🏽

(Also, new office vibe loading and I can waiiiiiiit)

This week is WILD. 🥹

- Transitioning a new day care for my little one (1 hour per day…and a little more each day….If you are a working Mama…You know LOL).
- Still movin’ into our new little home (the mess is real………)
- Business is moving QUICKLY, and we got lots to get done and even more we want to kick-off
- Trying to fit all my ideas in a realistic pipe (Imagine me tryna squish a gigantic ball into a small little box - or whatever that image in my head looks like LOL)
- Life is LIFN’

AND Yes I was trippin’ this morning, overthinking every-single-thing that needed to get done, wasn’t gonna get done, the time we needed, the time we don’t have, and Yeah I’m still trippin’.

BUTTTTTTTTT because I decided to challenge myself to 1% better (which I actually confronted myself about this morning 😂).

MY 1% is : JUST DO ONE THING. JUST GET ONE THING DONE. And block the rest of the noise while you do that one thing.

There are moments to think, strategize, connect, and other JUST TO DO THE DAMN THING. And today is one of those moments.

Curiosity, care and quality of work.
This is how you get to build teams who build something purposeful. 💛