14/05/2026
Three reasons service businesses stay small:
They try to serve everyone. A general service business gets compared on price to every other general service business. A specialist gets compared to nothing because there's nothing to compare them to.
They sell their process instead of their result. Clients want outcomes. Process is how you produce them, not what you charge for.
They wait for clients to find them. Hope is not a client acquisition channel. The fix to all three is the same: pick a narrower lane and master it. Everything else gets easier from there.
13/05/2026
One of the biggest mistakes service business owners make early on:
Trying to sell to everyone.
When your audience is "anyone who needs marketing" or "any business that wants more leads," your messaging becomes generic, your pricing gets squeezed, and prospects can't tell why they should pick you over the dozens of other options.
The fix is narrowing in. Pick a specific industry, a specific business size, or a specific problem. Then build your offer, your messaging, and your outreach around that one slice.
A specialist who solves one problem deeply will almost always outperform a generalist who solves many problems shallowly.
13/05/2026
Welcome!
This page shares educational content for people interested in building and operating professional service businesses online.
If you're a freelancer, agency owner, or someone exploring the service business model, you'll find tips, frameworks, and ideas here covering how modern service businesses are being built, run, and scaled.
Glad to have you here.
18/01/2021
Students often ask me when they should quit their jobs to focus on their business.
First of all I say it’s better to keep your job for as long as possible.
This means you have less stress and more money to invest in your business which ends up becoming more important once the business is built.
Next you need to do a calculation of whether your business can sustainably and consistently fund your current lifestyle.
So, do an in-depth audit of how much you’re making and how much you're spending personally as well as in your business.
Cut down on as many unnecessary expenses as possible.
Next, I recommend keeping a large portion of your income as savings. You should have at least 6 months of income saved up to cover 6 months of expenses should your income be cut off for a period.
Once you’ve got 6 months in savings, then you can think about whether your business is making enough to sustain you.
First work out how much disposable income you need for the wants in your life e.g toys, travel, restaurants, Vodka, whatever you’re into.
Second go through all of your needs, decide which really are needs, the things you can’t get rid of e.g food, shelter, taxes, insurance, family.
Once you have all of these things you can then determine how much you need to make each month to live your current lifestyle or a future desired lifestyle if you do it as a future projection.
14/01/2021
In any field, there's an abundance of complexity.
Just because something is complex doesn’t mean it’s necessary.
We’ve all heard of the Pareto Principle that states: Roughly 80% of consequences come from 20% of the causes.
So when learning anything we should focus on figuring out what this 20% of causes are.
When it comes to business these things can be discovered with a few methods
Option 1. Look at what other successful people are doing and copy them (the easiest and fastest)
Option 2. Try and figure it out on your own by being creative (the slowest and riskiest)
Option 1 is the easiest and fastest but you need to find someone willing to share with you what they know and that can be expensive in terms of money
Option 2 is much cheaper in terms of money but it will take you a lot more time to figure it out on your own.
Sometimes people try to ‘game the system’ by trying to learn from others for free but what ends up happening is they have to sift through 100% of the information instead of the 20% that brings 80% of the results.
So this kind of secret third option sadly just ends up being a hidden option 2.
If you want to be successful you’ll need to decide which option best suits you.
Then go out there and really analyze what people are doing to figure out what’s bringing most of the outcomes.
Which in business means sales.
11/01/2021
The Power Of Suggestion
Persuasion has a lot of negative connotations in today's society.
The reason for this is its power to change the direction of one's behaviour.
“Would you like fries with that?” is the one phrase that’s probably led to more obesity than any other.
Simply suggesting something is extremely powerful in leading someone down the path we want them to go.
Obviously, they need to want to go down that path anyway but if you never suggested it they probably never would have thought of it.
Most business owners miss this key piece of their sales funnel that can be the difference between an average customer value of $1000 and $10,000.
If, for example, you sell a website to a client for $1000 (super cheap) and then suggest that they may need SEO to improve their long term traffic from Google you could turn this one-off client into a long term consistent revenue stream (AND provide them with a lot more value).
Asking someone to do something that’s in their best interest is surprisingly easy but if you don’t ask they may never consider it.
In practice you need suggestion points like this throughout your funnel before they buy, during production, and after they buy.
Get them to buy more, buy again, and buy the bigger package.
29/12/2020
Dictate The Conversation.
An important concept for any business owner to understand is how to lead a sales conversation.
So often I see beginner entrepreneurs making the typical mistake of ‘selling at’ the prospect.
Cramming as much into their presentation as possible without stopping so as to avoid silence and the possibility of rejection it brings.
This invariably bores the prospective client, they mentally drift off, forgetting what you’ve been talking about altogether.
It becomes a self-fulfilling prophecy because through your fear of rejection the prospect is bored to death and no longer interested in what you’re selling.
The best way to get around this is through dictating the conversation.
“Whoever asks the questions controls the conversation”
Through asking the right questions you get the prospect actively thinking and engaging in the conversation.
They are now reacting to you because through conditioning since childhood we’ve all been programmed to come up with an answer when asked questions.
Not only does it get your prospect engaged but allows you to direct the conversation through the various features, benefits, objections and ultimately close the deal.
Find the right questions, and build your presentation around those questions then watch your sales skyrocket.
18/12/2020
Nothing better than a few sales before Christmas 🎁🎁🎁
30/11/2020
In this video, we give you an in-depth review of the Drop Servicing Blueprint Course.
The Drop Servicing Blueprint is a programme made up of a course, community, and coaching.
Dylan the drop servicer created the Drop Servicing Blueprint using the strategies and tactics from his real online businesses.
Today, it is the most 'results getting' programme on the market.
In this video, we detail what's inside the Drop Servicing Blueprint from start to finish as well as hear from students.
Inside The Drop Servicing Blueprint Review
I this video we give you an in-depth review of the Drop Servicing Blueprint Course. The Drop Servicing Blueprint is a programme made up of a course, communit...
25/11/2020
Stefaan’s Drop Servicing Blueprint Review 💻
Stefaan joined the Drop Servicing Blueprint course from Belgium. Initially, he was interested in dropshipping, but Dylan’s ad sparked his interest in drop servicing. He purchased the course and says that it has already changed his life. He claims the course contains everything, from A to Z, to build your online business. He also praises the amazing community where Dylan answers everyone’s questions, in comments or during a weekly live stream, but also where students help each other along the way, no matter what.
Drop Servicing Blueprint Review - Stefaan
Stefaan’s Drop Servicing Blueprint Review Stefaan joined the Drop Servicing Blueprint course from Belgium. Initially, he was interested in dropshipping, but ...