The PR Coach

Africa's #1 PR Coach

Operating as usual

03/01/2022

People will speculate. Others will even spread conspiracies. You cannot stop or wish it away. Your job is to communicate and reveal as much as possible and reasonable to close the holes and control the narrative.

Dashiki | Miss Universe: A sad PR failure | Citypress 25/11/2021

Dashiki | Miss Universe: A sad PR failure | Citypress

https://www.news24.com/citypress/columnists/dashiki/dashiki-miss-universe-a-sad-pr-failure-20211121

Dashiki | Miss Universe: A sad PR failure | Citypress On December 4 1935, Walter Francis White, secretary of the National Association for the Advancement of Colored People in the US, wrote a letter to Olympic athlete Jesse Owens (but never sent it), trying to dissuade Owens from taking part in the 1936 Olympics in N**i Germany.

06/09/2021

OPEN LETTER TO MEC PHOPHI RAMATHUBA

Dear MEC

I trust this mail finds you well. Against a promise I made to myself about four years ago never to write another open letter again, I unfortunately find myself breaking my own conviction, for a good reason I hope.

You do not know me. And honestly you do not have to know me. I am just an ordinary South African who has no claim to fame. But of course, I know you. I know you because you are a politician, a public servant. But I know you mostly because according to reports I have read and seen, you are one of the politicians who are doing amazing work in the fight against the Covid-19 pandemic.

You and your department of health in Limpopo have been flagged as shining stars in this regard, especially in the rolling out of vaccines. The numbers show that proportionally, you are fair ahead of the national average in this game. For that I commend you and your team, and indeed the government of Limpopo.

But we are human. Even when we have good intentions, sometimes we make mistakes. Sometimes we do not win the support of everyone. It is a fact of life. Besides, we should worry when everyone agrees with us. We need others to alert us to our blind spots from time to time. And when they do, we have to be the bigger person and embrace the feedback, review and correct where we could have gone wrong.

This is what I thought should have happened when communication and reputation specialist Lorato Tshenkeng wrote an opinion article (bit.ly/3zO2KGD) last week questioning one part of your brilliant campaign. Lorato, from where I sit was polite in his critique. His take was both balanced and fair. There was no disrespect and there sure were no insults hurled at you. I saw worse on social media.

And to wake up today to the news that you have blocked him on Twitter left a bitter taste in the mouth. Frankly I think this is inappropriate and unnecessary. This is not what I expect of a public servant, and certainly not someone who has played the public relations game so beautifully. I still sit here and hope that he was blocked before the article. But even then, I would suggest that you unblock him. Anything less presents you as a thin-skinned, all-knowing person who prefers praise singers to honest feedback. You don’t strike me as that.

If anything, I would have advised you to actually, personally, pick up the phone and call Lorato and first, thank him for the balanced critique, and secondly, ask him for his honest view how you could have done it better and if the damage could be reversed. Not every critic is an enemy. Some are people who love your work and worry when you stumble and fall.

But of course, if, unbeknown to us, Lorato had been previously rude to you, in your personal capacity, you have the right to block him. But as a public servant, I’d still say you should not block him.

Hoping that you don’t block me after reading this.

Yours sincerely

Rams Mabote

The PR Coach

19/04/2021

Come join The PR Coach and let's explore any topic of your choice. . Please share.

#PRCoach #RamsMabote argues that #PravinGordhan abused his #publicrelations goodwill. 15/04/2021

#PRCoach #RamsMabote argues that #PravinGordhan abused his #publicrelations goodwill.

Although not illegal, Pravin Gordhan made a huge and error in approaching CJ .

argues that abused his ... https://t.co/yPHl6Wfnyt via @YouTube

#PRCoach #RamsMabote argues that #PravinGordhan abused his #publicrelations goodwill. The approach to Chief Justice is what in PR is called wagging the dog. And it can backfire as it did for Pravin Gordhan.

EPISODE 13 #PRCoach #RamsMabote shows the failure of the British Royal Family #publicrelations 26/03/2021

EPISODE 13 #PRCoach #RamsMabote shows the failure of the British Royal Family #publicrelations

In their attempt at and , the British messes up the concept of 3rd party endorsement.

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https://youtu.be/Ub-j4-XBUj4

EPISODE 13 #PRCoach #RamsMabote shows the failure of the British Royal Family #publicrelations In asking unknown friend of Prince William to give them a 3rd party endorsement, the British Royal Family not only played further into the accusations of rac...

EPISODE 12 #PRCoach #RamsMabote says #JohnMagufuli was a classic case of how to ruin a #reputation 22/03/2021

EPISODE 12 #PRCoach #RamsMabote says #JohnMagufuli was a classic case of how to ruin a #reputation

How to ruin a .

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https://youtu.be/FN-f3W6qKAw

EPISODE 12 #PRCoach #RamsMabote says #JohnMagufuli was a classic case of how to ruin a #reputation The death of former president of Tanzanian President John Magufuli should remind leaders of how bad events can reverse all the gains of previous good deeds.

EPISODE 11 #RamsMabote #PRCoach take on #PiersMorgan, #MeganMarkle, #media and #ethics 12/03/2021

EPISODE 11 #RamsMabote #PRCoach take on #PiersMorgan, #MeganMarkle, #media and #ethics

broke the rules of and in how he treated anmarkle. Watch and learn more from

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https://youtu.be/Q_PVcBZ5TOo

EPISODE 11 #RamsMabote #PRCoach take on #PiersMorgan, #MeganMarkle, #media and #ethics Journalist Pierce Morgan has proved that journalists can be unethical in their behavior. It is about time that the public learnt that they have rights over u...

EPISODE 10 #RamsMabote #PRCoach on #marketing and #publicrelations lessons of #TigerWoods accident. 01/03/2021

EPISODE 10 #RamsMabote #PRCoach on #marketing and #publicrelations lessons of #TigerWoods accident.

ICYMI| Here's my take on why car accident is not just an accident, it is an event if and significance.

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https://youtu.be/PBODGz1xwMA

EPISODE 10 #RamsMabote #PRCoach on #marketing and #publicrelations lessons of #TigerWoods accident. Celebrities and famous people hog the headlines even when they don't intend to. And when they do, there are many public relations and marketing opportunities...

EPISODE 10 #RamsMabote #PRCoach on #marketing and #publicrelations lessons of #TigerWoods accident. 26/02/2021

EPISODE 10 #RamsMabote #PRCoach on #marketing and #publicrelations lessons of #TigerWoods accident.

Watch and learn about the and lessons from the car accident of .

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https://youtu.be/PBODGz1xwMA

EPISODE 10 #RamsMabote #PRCoach on #marketing and #publicrelations lessons of #TigerWoods accident. Celebrities and famous people hog the headlines even when they don't intend to. And when they do, there are many public relations and marketing opportunities...

#RamsMabote #PRCoach explains #NewsFraming and how it impacts what #media reports. 19/02/2021

#RamsMabote #PRCoach explains #NewsFraming and how it impacts what #media reports.

Have you ever wondered why the media present us the same stories and taking the same angle? Watch this episode of to learn why.

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https://youtu.be/yzqEPSUbAuA

#RamsMabote #PRCoach explains #NewsFraming and how it impacts what #media reports. Competitive journalism has led to a particular and specific way in which the media frame their stories. This is sometimes referred to as agenda setting which...

EPISODE 8 #CrisisCommunication According to #JacobZuma #publicrelations #media 03/02/2021

EPISODE 8 #CrisisCommunication According to #JacobZuma #publicrelations #media

In this episode I explain how employs the "Su***de" type of in dealing with the

https://youtu.be/IQjn7agaObU

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EPISODE 8 #CrisisCommunication According to #JacobZuma #publicrelations #media Jacob Zuma employs the "Su***de" type of Crisis Communication in dealing with the State Capture Commission

Eminence Makes News #media #publicrelations #publicity 02/02/2021

Eminence Makes News #media #publicrelations #publicity

In case you were wondering why it made news when President Cyril Ramaphosa, his deputy and his Health Minister stood in the rain watching vaccines arrive.



https://youtu.be/KfSncpiZNb0

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Eminence Makes News #media #publicrelations #publicity This should help you understand why it made news when President Cyril Ramaphosa, his deputy and his Health Minister stood in the rain watching vaccines arriv...

The PR Coach - YouTube 25/01/2021

The PR Coach - YouTube

ICYMI| Here's Episode 7 of my channel where I explain the and lessons that can be drawn from the death of Minister . Please subscribe and share.

https://youtube.com/channel/UC4FMAIN9SycTFmBTuSw2BiQ

The PR Coach - YouTube THE PR COACHHello guys. I am a South African Public Relations and Communications specialist. My brand is aimed to help people understand HOW THE MEDIA WORKS ...

EPISODE 7: Minister Jackson Mthembu's death has lesson's in #media, #news and #publicrelations 22/01/2021

EPISODE 7: Minister Jackson Mthembu's death has lesson's in #media, #news and #publicrelations

Watch Episode 7 of why I explain how Minister Jackson Mthembu's death has lesson's in , and

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https://youtu.be/kJ2MzPXofpc

EPISODE 7: Minister Jackson Mthembu's death has lesson's in #media, #news and #publicrelations Not everything you send to the media is going to make it. Please subscribe and share.

20/01/2021

The soul of my evenings.

Communicating and managing empathy in a time of crisis - POWER Talk - Omny.fm 20/01/2021

Communicating and managing empathy in a time of crisis - POWER Talk - Omny.fm

ICYMI| Here's the podcast of my conversation with Thabiso Kotane Power FM 98,7 on the need for EMPATHY during a pandemic. 

https://omny.fm/shows/powertalk-archive/communicating-and-managing-empathy-in-a-time-of-cr

Communicating and managing empathy in a time of crisis - POWER Talk - Omny.fm Communication has always been important – in both our professional and personal lives. Heading into 2020, none of us could have anticipated just how essential communication would be, or how dramatically it would change. In this conversation, Thabiso Kotane speaks to Rams Mabothe about the importan...

PRCoach Episode6 Using #Empathy as #publicrelations tool. A lesson about SA Breweries #alcoholban 19/01/2021

PRCoach Episode6 Using #Empathy as #publicrelations tool. A lesson about SA Breweries #alcoholban

ICYMI| Here's Episode 6 of my channel where I argue the campaign by SA BREWERIES LIMITED lacks empathy and is a failure.

https://t.co/ZBOlBt118t

PRCoach Episode6 Using #Empathy as #publicrelations tool. A lesson about SA Breweries #alcoholban In this episode I deal with how I believe SA Breweries social media/influencer missed a great opportunity to show empathy to win hearts and minds...

PRCoach Episode6 Using #Empathy as #publicrelations tool. A lesson about SA Breweries #alcoholban 16/01/2021

PRCoach Episode6 Using #Empathy as #publicrelations tool. A lesson about SA Breweries #alcoholban

Here's the latest Episode of my vlog. In this episode I deal with how I believe Sabreweries social media/influencer missed a great opportunity to show empathy to win hearts and minds. This in my view was a failure in times of and .

Please and .

https://youtu.be/ycXSvTPh41I

PRCoach Episode6 Using #Empathy as #publicrelations tool. A lesson about SA Breweries #alcoholban In this episode I deal with how I believe SA Breweries social media/influencer missed a great opportunity to show empathy to win hearts and minds...

PR Coach Episode5 Responding to Media Queries #publicrelations #media #crisiscommunications 08/01/2021

PR Coach Episode5 Responding to Media Queries #publicrelations #media #crisiscommunications

Please watch and share Episode 5 of on YouTube focusing on "Responding to Media Queries". In this episode I focus on how government mishandled concerns about the COVID-19 vaccine.


https://youtu.be/YQPKfZiReuk

PR Coach Episode5 Responding to Media Queries #publicrelations #media #crisiscommunications In this episode I focus on the failures of government in responding to queries about with regard to

07/01/2021

Be on the lookout tomorrow for Episode 5 of on YouTube focusing on "Responding to Media Queries". In this episode I focus on how government mishandled concerns about the COVID-19 vaccine.

Episode 4: Truth and Public Interest are important in #news #media #communications process. 28/12/2020

Episode 4: Truth and Public Interest are important in #news #media #communications process.

ICYMI| Watch Episode 4 of as I explain why and how the media reported the death of veteran journalist and former ambassador Jon Qwelane.



https://youtu.be/an_6Da0TpfE

Episode 4: Truth and Public Interest are important in #news #media #communications process. How the media reports the death of John Qwelane is a reflectin of his life. Please subscribe and share.

Episode 4: Truth and Public Interest are important in #news #media #communications process. 25/12/2020

Episode 4: Truth and Public Interest are important in #news #media #communications process.

Episode 4: Truth and Public Interest are important in process. In this episode I explain how and why the reported the death of Jon Qwelani

https://youtu.be/an_6Da0TpfE

Episode 4: Truth and Public Interest are important in #news #media #communications process. How the media reports the death of John Qwelane is a reflectin of his life. Please subscribe and share.

24/12/2020

Shooting Episode 4 of . Be on the lookout for it.

EPISODE 3 Making News In The Downtime #news #publicity #publicrelations #communications #media 21/12/2020

EPISODE 3 Making News In The Downtime #news #publicity #publicrelations #communications #media

ICYMI| Here's Episode 3 of focusing in how to get during the holiday downtime.

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https://youtu.be/hjd1WU8tql4

EPISODE 3 Making News In The Downtime #news #publicity #publicrelations #communications #media One of the unknown open secrets of and is that the media run out of content in the holiday season. This is the time for you ...

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