Jake Reed

Jake Reed

Jake holds a M.S. degree in Geography and a B.S. degree in Geosciences.

He is an Emmy-nominated broadcast meteorologist and holds the National Weather Association's Television Seal of Approval.

Operating as usual

03/03/2023

Friday will be more than just a “windy day.”

A rare high wind warning has been issued because of the likelihood of destructive wind gusts between 50-60 during the day.

Travel will be difficult especially on north-south highways (43, 31, 65, 231/431) and for high profile vehicles. I am particularly concerned about travel on the I-65 Tennessee River Bridge. Many schools have closed due to the wind threat against buses.

The strongest winds will not be associated with storms, so be on alert!

16/02/2023

The weather could get ugly Thursday afternoon, and strong tornadoes are possible.

Storms will form over east central Mississippi late in the morning Thursday and move into west and north Alabama Thursday afternoon. Destructive wind gusts and hail are also possible in the strongest storms.

Stay alert and pay attention to the weather on Thursday!

Photos from Jake Reed's post 23/01/2023

I've spent years researching and publishing on the problems that exist with the extended forecast graphic.

Tuesday night’s severe weather potential is a prime example of how an overnight event is hard to communicate on legacy graphics like the extended forecast graphic. The necessary information is in the weathercast, but it is largely absent from this graphic.

It is no fault of the meteorologist - this graphic wasn’t designed for these kind of events. The nuanced, impact-focused information that local meteorologists are able to provide cannot be adequately showcased on this particular graphic.

There physically is no space for nighttime events on this graphic. A workaround is to add text or icons in-between days - but we don’t know whether that makes sense to a non-expert.

The detailed, accurate information is present throughout the full weathercast, but we can’t be sure that people are watching the entire broadcast or accurately interpreting what is being shown. The 7-day is identified as most important and is what most eyeballs focus on.

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