Direct Selling Education Foundation

Direct Selling Education Foundation

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Coach Raina
Coach Raina

http://dsef.org

DSEF champions the direct selling channel, showcasing its positive economic impact, entrepreneurial spirit, and viability as a powerful business distribution method and mainstream career path. The Direct Selling Education Foundation (DSEF), created in 1973 by visionary leaders of the Direct Selling Association, serves the public as the industry's goodwill ambassador. As a Washington, D.C.-based 50

Operating as usual

11/17/2023

This , we're highlighting one of our newest fellows, Juliana Binhote! A PhD candidate for the University of Louisville and lawyer specializing in civil law, Juliana is passionate about family business research. Best of luck with your candidacy!

Direct Selling: A Global and Social Business Model 11/16/2023

"Direct Selling: a Global and Social Business Model" is a timely & influential work that aims to mainstream understanding of the channel and its benefits. Authored by 8 , their insight conveys the power of Direct Selling.

Direct Selling: A Global and Social Business Model “This book is a must read for anyone curious about, interested in, or involved with the direct selling channel. The topics are covered thoroughly, and the material is easy to understand. As a lawyer with 30 years of experience in the direct selling marketplace and a former board member of the D...

The Importance of Pre-employment Job Motives in Predicting Voluntary Salesforce Turnover in the Gig Economy 11/15/2023

In their article, Dr. Robert Peterson, of The University of Texas at Austin, and Dr. Victoria Crittenden, of Babson College, found that understanding direct sellers' motives prior to employment helps managers predict the likelihood of voluntary salesforce turnover.

The Importance of Pre-employment Job Motives in Predicting Voluntary Salesforce Turnover in the Gig Economy Given the considerable visible and hidden costs associated with voluntary job turnover and the fact that independent contract workers (“gig workers”) can change jobs with ease, it is imperative for...

11/14/2023

As technology continues to advance, so to does its overall effect on the industry. Dr. Dana Harrison, of East Tennessee State University, & Dr. Joseph Hair, of The University of South Alabama, explore how technology has transformed customer relationships.

dsef.org

11/13/2023

To all the industry leaders out there, keep working hard. With every step you climb, you are changing the world. 🌎

11/10/2023

This , we're highlighting one of our newest fellows, Dr. Christos Kelepouris! Christos is an Associate Professor of Management at Palm Beach Atlantic University and the Associate Director of PBA Titus Center for Franchising. He has a special interest in international franchising and law, which has impacted students across the United States, Kuwait, and the United Arab Emirates. Welcome Christos!

11/08/2023

Dr. SherRhonda Gibbs (Morehouse College) discusses the importance of researching and , as well as current study areas of intrigue. Which research topic is getting you excited?

11/08/2023

Mary Kay Ash of MARY KAY was a trailblazing female entrepreneur who inspired and influenced millions of women across the globe. Co-written by Dr. Victoria Crittenden (Babson College) and Dr. William Crittenden (Northeastern University), their article explores the lasting legacy of Mary Kay Ash in the industry.

The power of language to influence people: Mary Kay Ash the entrepreneur | Emerald Insight The power of language to influence people: Mary Kay Ash the entrepreneur - Author: Victoria Crittenden, William Crittenden

11/08/2023

HUGE congratulations to the The George Washington University School of Business Pitch George competition winners: Recovery Connections, Hue Media, BeerTein, and Credit Catalyst! These teams have progressed through three rounds of judging by showcasing their inventive ideas and talent. The future of is bright! 🌟

11/07/2023

We had a great time at the National Association for Community College Entrepreneurship conference this past weekend! Our very own Dr. Christine Mollenkopf-Pigsley- University Instructor Associate Professor and Director of Applied Leadership of Minnesota State University, Mankato taught us how to reclaim the term 'entrepreneurship' in higher education environments and help peers embrace their entrepreneurial side.

She was just one of many fantastic speakers, and it was a pleasure to network with so many of you!

11/03/2023

This , we're highlighting one of our newest fellows, Michael Ahearne! He is a professor of marketing at UH Bauer College of Business and Research Director of Stephen Stagner Sales Excellence Institute. His book, Selling Today: Partnering to Create Customer Value, is the highest-grossing professional-selling textbook in the world. We applaud your efforts in sales force effectiveness and sales management, Michael!

11/01/2023

women are proven to have beneficial economic impacts. Take a look back at our findings on this and the role of information communication tech in the South African marketplace in this report ⬇️
https://bit.ly/3Mig91E

10/30/2023

As we reminisce on the "Building Trust in the Marketplace" conference, we are reminded that sharing ideas and perspectives is necessary for the development of the industry. Shout out to Dr. Sandy J*p (Emory University) and Dr. Kent Grayson (Northwestern University) for hosting this event last month.

Direct Selling Education Foundation Leads National Discussion on “Building Trust in the Marketplace” - Direct Selling Education Foundation (WASHINGTON D.C. – September 15, 2023) – The nonprofit Direct Selling Education Foundation (DSEF) recently sponsored the “Building Trust in […]

How Adaptive Leaders Find Success During Market Volatility | Entrepreneur 10/29/2023

One of the greatest challenges of starting a new business venture is the uncertainty of entrepreneurship. Entrepreneur offers advice on how you can use adaptive leadership to overcome these risks.

How Adaptive Leaders Find Success During Market Volatility | Entrepreneur Exploring the crucial role of adaptive leadership in navigating market volatility and unpredictable waters.

10/27/2023

This , we're highlighting one of our newest fellows, Christine Summers! Christine is an instructor Motlow State Community College and PhD Candidate in Business Administration (Marketing) at the Mitchell College of Business at the University of South Alabama. She has also served company MARY KAY as a Director of Sales and Leadership for over 27 years. We are overjoyed to have you join Christine, best of luck with your candidacy!

10/26/2023

What motivates you to join a company? Share your driving force with us!

10/25/2023

This Sunday marks the start of the National Association for Community College Entrepreneurship conference! We are excited to explore entrepreneurship and the future of work with peers from community colleges across the country on October 30.

Register Here: https://bit.ly/48TLDoE

10/20/2023

This , we are spotlighting Dr. Lukas Forbes, Department Chair, Professor of Marketing, and Director of the Center for Professional Selling at Western Kentucky University. Your dedication to teaching students the craft of personal selling is inspiring.

10/19/2023

Recently, Dr. Jim Blair of Eastern Kentucky University was recognized as one of the most productive Associate Editor, for the , in 2022. Congratulations Dr. Blair! 🎊🎉

Direct Selling Journal - A DSA Publication 10/17/2023

Dr. Anne Coughlan, Emerita Professor of Marketing, Kellogg School of Management, has observed numerous claims during her more than twenty-five years spent studying as a distribution channel. She separates fact from fiction in this article based on econometric modeling of what truly constitutes harm in voluntary business arrangements.

Read her article here:

Direct Selling Journal - A DSA Publication Direct selling is a popular option for millions of Americans because of the work–life flexibility, high-quality products, and supplemental earning potential such companies offer.

Council Post: How A Business-University Partnership Can Shape Tomorrow's Workforce 10/16/2023

Partnerships between higher education institutions and companies benefit both sides! Companies can shape the workforce of tomorrow by teaching students important industry skills while establishing a talent pipeline. Via Forbes.

Council Post: How A Business-University Partnership Can Shape Tomorrow's Workforce The best way for universities and organizations to move forward is to create collaborative, unified partnerships.

Embracing the Entrepreneurial Spirit: Insights from Scott Kramer 10/15/2023

Board President and Direct Selling Association President & CEO Joseph Mariano hosted Social Selling Pro - Scott Kramer, CEO of Multibrain, for a conversation on what it means to constantly seek what's next and embrace uncertainty as an .

Tune in to the DSA's The Direct Entrepreneur Podcast below.

Embracing the Entrepreneurial Spirit: Insights from Scott Kramer For Kramer, being an entrepreneur means constantly seeking what's next and embracing the inherent uncertainty and risk that come with it. “The greatest force of nature is the human spirit,” he said.

Pitch George | GW School of Business | The George Washington University 10/14/2023

wishes all The George Washington University students gearing up for the Pitch George competition the best of luck!! Pitch George, organized by GWCFEE - GW Center for Entrepreneurial Excellence, is an elevator pitch competition run by Kathy Korman Frey, in which students get hands-on experience and a glimpse into in the real world.

Learn more:

Pitch George | GW School of Business | The George Washington University The annual Pitch George competition is one of GW's premier entrepreneurial initiatives organized by the GW Center for Entrepreneurial Excellence (CFEE).

10/13/2023

This , we highlight Dr. Sterling Bone, Professor of Marketing and Director of the Huntsman ProSales Program at Jon M. Huntsman School of Business & Utah State University. We applaud his commitment to driving marketing and sales excellence while advocating for minority and women-owned small businesses.

Branded entertainment: Gender differences in reactions to star ratings 10/12/2023

Dr. Kacy Kim, Associate Professor of Marketing at Bryant University, is at the forefront of consumer behavior research. Read her latest study that evaluated gender differences in reactions to star ratings in media.

Branded entertainment: Gender differences in reactions to star ratings The consumer behavior literature shows that men are externally focused and women are internally focused consumers. The authors conduct three studies to test gender differences in the use of media-pos...

10/11/2023

Dr. Caroline Glackin of Fayetteville State University discusses the application of case study research in the classroom and the opportunities provided through .

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Videos (show all)

Research Opportunities in Direct Selling
Internal Consumption
Business in a Box
Learning New Approaches
Preferred Customer to Distributor
The Empowering Benefits of Mentorship
People Become Involved in Direct Selling for Different Reasons
Social Selling Offers Meaning and Flexibility
The Process of Self Discovery
Bringing Students Onboard
DSEF's Value to Fellows
Using Multiple Channels to Sell to Customers

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