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Does the point of tangency offers more insight than the view from the center? Yes! Every time.

Finding the 'I' in Team - And other retreat reflections Does the point of tangency offers more insight than the view from the center? Yes! Every time.

A recent report by the Lumina Foundation and Gallup is a compelling reminder that the value of education extends far beyond the financial aspect. It's time for a broader conversation. These findings will support your internal discussions with your team.

Study shows higher ed linked to kinder, healthier citizens A new report from Lumina Foundation and Gallup reveals a host of positive outcomes associated with going to college. Researchers hope they will lead to a new perception of higher ed’s “worth.”

Integration vs. inclusion is key to our DEI discussions and the current conversations on the topic actually began quite a while ago. Are we fostering cross-cultural competencies effectively? And ultimately, are we producing culturally literate, globally effective alumni? This blog post offers practical insights and a bit of perspective from our recent past.

Integration vs. Inclusion & Cross-Cultural Competency on Campus International students exhibiting pack behaviors? Explore innovative tips & techniques to achieve inclusion on campus and foster cross-cultural competency

The humanities department has become more relevant than ever despite so many headlines. Need to foster an inclusive curriculum that reflects diverse voices? Here's the full article by Randy Laist (Professor at Goodwin College) and his perspective: Post-pandemic cohorts of incoming students may have unique reasons for being drawn to the humanities.

Gen Z and the humanities (opinion) Post-pandemic cohorts of incoming students may have unique reasons for being drawn to the humanities, Randy Laist writes.

Future you will appreciate the work you do here now as other institutions reduce investment in Chinese student recruitment.

Yes! You should be in China, but here’s the thing… Future you will appreciate the work you do here now as other institutions reduce investment in Chinese student recruitment.

Persona development: It's not just marketing jargon...and why are they so important? They help your larger team (marketing, recruiters, admissions) remain focused on your target audience's primary drivers -- those influential moments that make all the difference in decision making. A quick revisit of best practices for developing student personas. Check out our blog for insightful tips.

International Persona Development: 101 Student personas drive your recruitment content creation. Learn how to do it from Intead.

Your international alumni are so important and underutilized for recruitment and fundraising. Our survey revealed that 35% of institutions struggle because they don't track basic international alumni contact info. Enter LinkedIn. Learn how to make the most of it in our blog. This is a valuable read.

LinkedIn Tracks Your International Alumni Linked In knows where your global alumni are and what they are doing. Do you? (plus

Predictive modeling perspective for those short on time. Our longer guidance summarized. It is about incremental progress in this complex area.

Our Predictive Modeling Guidance Summarized Predictive modeling perspective for those short on time. Our longer guidance summarized. It is about incremental progress in this complex area.

A fresh approach to international student recruitment by American International Recruitment Council (AIRC). Students now seek accessibility, value, and flexibility. A forward-thinking strategy for higher-ed institutions from ICEF Monitor.

AIRC calls for a more integrated approach to international student recruitment - ICEF Monitor - Market intelligence for international student recruitment The American International Recruitment Council (AIRC) has released a set of recommendations designed to further boost international student enrolment in the United States, and the country’s competitive position in general. The recommendations were developed over the past two years by a working gro...

Learned from experience - the right team can make all the difference in executing effective campaigns. This blog dives into the process, drawing insights from strategic thinkers like Brene Brown, Jocko Willink, and others. One theme emerges: when evaluating vendors, pay close attention to team culture. Read on for wisdom on building the ideal team.

Selecting a Marketing Agency: What Makes an Effective Team? You know your organization needs to do a better job of student recruiting in key markets, but how do you find the "right" marketing team? Google's research says there are a few essential characteristics of successful teams and partners.

Measuring ROI in international student recruitment: it's not a one-size-fits-all equation. Tangible factors like tuition and expenses are important, but let's not forget the intangibles - word of mouth, partnerships, and brand awareness. This blog can help you craft your own ROI formula tailored to your institution's values.

Calculating Return On Investment Calculating ROI for international student recruiting presents challenges. Consider this high-level perspective.

Emerging markets are now evolving markets. Find out what that means and download our 1-page summary to hone your international student recruitment plans.

Emerging Markets Research Summarized: Know Your Neighborhood Emerging markets are now evolving markets. Find out what that means and download our 1-page summary to hone your international student recruitment plans.

Part II of our email marketing guide is all about maximizing email impact for student recruitment. It's all about strategy. Nurturing campaigns, tailored content, and strategic signatures can truly humanize your institution in a digital age.

From crafting clear CTAs to choosing relatable images, this blog hits the sweet spot. Can't wait to see more clicks and conversions? Give it a shot and track it all. We’re here to help!

Email Marketing for International Recruitment: Part II Your prospective students WILL read your emails! An effective email workflow to your captured and engaged students requires creativity and planning.

We've all seen emails rise and fall as THE way to reach target audiences! Yet, emails remain a valuable tool for student engagement (Yes, it is true). Its quality over quantity when it comes to student leads. The process can be complex but this read simplifies. For more expert insights, stay tuned for Part II tomorrow, where we talk about CTAs, timing, and testing.

Email Marketing for International Recruitment: Part 1 Quick tips to make small, effective changes to your long standing email workflows.

Re-thinking your approach to attracting and serving Non-Traditional Students? The Chronicle, brought together experts to explore this growing segment. Just on the heels of our 5-part blog series on how to do this right.

This on-demand video gives valuable insights into this vital educational shift.
https://hubs.ly/Q01_yjx30
Check out our blog series here:
https://hubs.ly/Q01_yk000

“Shifting A panel of student affairs experts shares their advice for colleges seeking to better address the needs of non-traditional learners in the Virtual Forum, “Student Support for Adult Learners.”>

Enrollment declines: Is your leadership aligned on the way forward? Have you tapped into your unique strengths, or does your institution blend into the crowd? A comprehensive marketing plan is crucial, but... so is creativity and differentiation.

It's not a one-size-fits-all approach! This blog guides you through strategic marketing with practical worksheets. Your messaging has to go beyond "We care deeply about student success!" Are there any institutions who don't say this?

Developing Essential Skills Within Your Recruitment Team Is your team aligned on your strategic enrollment plan? Do you have a comprehensive marketing plan to work from? This week we want to walk you through our strategic marketing workshop format and some tips to improve your strategic approach.

3 common mistakes that derail international student recruitment programs. We know you, as a global entrepreneur, get this stuff.

Release Your Global Entrepreneur Spirit 3 common mistakes that derail international student recruitment programs. We know you, as a global entrepreneur, get this stuff.

The complex relationship between institutions and agents requires scrutiny. Check out: "Successful Recruiting Agents Look Like This," exploring the key traits that make recruitment agents effective partners. We help institutions assess their resources and accountability when working with agents. Click here to read:

https://hubs.ly/Q01_ykP_0
https://hubs.ly/Q01_yk3n0

Successful Recruiting Agents Look Like This What are successful recruiting agent like?What do agent do for students?How to measure agents success. This blog post answers all of your questions.

Focusing on what sets you apart builds a compelling narrative. Instead of asking "Why would international students choose us?" let's challenge ourselves with "Why wouldn't they?"

Creatively communicating your differentiators is essential. This blog will help.

Think Positive: Differentiation is Powerful What can your institution offer international students that no other institution can? Hint: the answer ISN'T nothing.

Ugh this is painful. The disparity between intentions and outcomes is stark. Transfer should be a natural transition, not an ordeal. The institutions that get this right will absolutely win as student frustration rises and the 18-year-old population declines. Time to prioritize student success. An insightful read by Carlson (Senior Writer Chronicle of Higher Education)

Why Transferring Credits Can Be One of Higher Ed’s Most Stubborn Barriers Bureaucracy, institutional self-interest, and minor systemic snags can make moving from community college through a four-year institution almost unbearably difficult.

The perspective shift here is key. Fanta Aw (CEO of NAFSA: Association of International Educators) emphasizes the need for an education environment that values them as true assets. A holistic approach is vital for sustainable growth, not just plugging enrollment gaps. Don't roll your eyes at this stuff. Set your cynicism aside for a bit (or longer). It can and must be done well.

US int’ls as “cash cows” won’t solve anything - NAFSA US education institutions will fail in their recruitment efforts if they take the view of international students as “cash cows”, NAFSA's CEO has said.

Non-traditional student recruiting: know your audience segments. Part 5 of 5.

The Non-traditional Student Advantage Part 5: Audience Targeting Non-traditional student recruiting: know your audience segments. Part 5 of 5.

Grading practices, networking prowess, and fancy credentials may overshadow hard work. Blurry lines between genuine talent and social networks. An insightful article about privilege and admissions from Inside higher ed

Education as privilege laundering (opinion) The most powerful contemporary magic is to transform money into “merit,” Musa al-Gharbi writes.

A challenging legal landscape! This article by Knox from provides valuable insights on how institutions can reimagine admissions programs with measurable goals. Affirmative Action is what now?

What the affirmative action ban means for summer programs Precollege programs can help boost access for students from underrepresented communities. The Supreme Court’s affirmative action ruling could force colleges to rethink them.

Inclusivity programs take more time to implement. Will your team invest the time? As educational leaders, we have the power to shape inclusive campuses where every student can thrive. Inclusivity is key.

Keep the Doors Open to Students of Color, Feds Advise College Officials A national gathering of college presidents and policy experts offered clues about the federal government’s guidance for colleges after the Supreme Court rejected race-conscious admissions.

Non-traditional student recruiting: your institution, your way. Part 4 of 5.

The Non-traditional Student Advantage Part 4: Born This Way or Transformed? Non-traditional student recruiting: your institution, your way. Part 4 of 5.

As you look out there for new students, why would they click on that CTA? Follow your channels? Register for the upcoming event? It's not just about what we offer, it's about understanding what information student prospects really want and what they are willing to share with us.

For more insights on international student journey and building connections, we are at your service: [email protected]

The Long and Winding Road Tracing the Student Journey: Part 2 The student journey and Gen Z: What's old and still relevant? What's new and oh-so-important? Part 2 of 2.

It's all about making information accessible yet intriguing. But let's not forget to ask ourselves vital questions: What are we doing well? What tools do we have? What are we missing?

In this blog, you can explore obstacles and instant regrets that can hinder relationships with your student prospects.

And now that you’ve got your prospective students' attention, we need to talk about how to hold it. Stay tuned for that Part 2 tomorrow.

The Long and Winding Road Tracing the Student Journey: Part 1 The student journey and Gen Z: What's old and still relevant? What's new and oh-so-important? Part 1 of 2.

Clean data and effective data storytelling are essential. Patricia Tozzi, our Chief Strategy Officer, shares valuable tips on where to start and how to leverage data for strategic decision-making. This is Part 2 of our "What’s the Story Behind Your Data?" blog series,

If you need help pulling it all together, connect with us. We’ll be happy to help.

What’s the Story Behind Your Data? Part 2 Translating data into actionable insights and focused tasks requires specific skills. Here's what you can do about it. Part 2 in our series.

We understand the struggle to innovate with limited resources. The slow pace of university administrations can suck the life out of you. But here's the catch! There are free resources available to you. In this blog, we share stories of unexpected results and actionable insights to move you forward. Don't let your data go untapped! This is one of our most read posts.

Part 2 tomorrow: Actionable steps to interpret your data effectively.

What’s the Story Behind Your Data? Part 1 Your data is talking to you. Are you listening? The ability to translate data into actionable insights and tasks is lacking. Here's what to do about it.