The Loan Atlas Videos
Videos by The Loan Atlas. Welcome to The Loan Atlas, where mortgage professionals are empowered to thrive and learn.
How do you handle a client obsessed with finding the lowest rate?
We all know 99% of buyers think the best deal is simply the lowest rate. Standing out in this market is clearly communicating the ADVICE you provide - not just during one transaction, but for the entire life of their loan.
Take the opportunity to show them the difference between a locked rate and a quoted rate. Educate them on how professional analytics can help them lock in the best rate at the optimal time, saving them money in the long run.
The real question isn’t who has the lowest rate today—it’s who has done the work and has the tools to help them lock in at the best time. And that’s where you step in as the expert.
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