Practitioner Liberation Project

Practitioner Liberation Project

Helping you turn your passion for health into a successful online business.


Keep Up On Social Media

The last 6 months have been a hard time to market on social media. We’ve heard from many of you that your old techniques just aren’t working and you’re thinking about walking away from social media marketing entirely. Here’s our 2 cents: when the going gets tough, the tough need to adapt. Yeah, the old stuff isn’t working. But the new stuff is - share less often on SM, but share more authentic, more engaging, and more important content. Consider using your personal page instead of a Biz page or making a private community group. Having some social media presence is important for your ranking in Google, and it’s still a really valuable way to connect with your audience.


Don’t Abandon Your Email List

This mistake drives us crazy. Email is a very personal communication, and consistency is critical to the success of email. That means, if someone is willing to share their email address with you, you have to treat it with respect. That doesn’t just mean you don’t spam them - it means you have a duty to keep in communication with them. You should be emailing your list a minimum of once per week. These emails should always have something to offer - link to new content on your blog, an insight, a recipe, a recommendation. This builds trust and confidence. Then when you do have a launch or a client drive, your community is already accustomed to receiving, valuing, and reading emails from you.


You Have To Create New Content

If you’re not creating new content on a consistent basis, your health business is going to starve. If you are still talking about the same article you published back in 2012, your community is going to get bored. They’re going to stop paying attention. And they sure as heck won’t be buying much from you. Choose a content creation schedule you can stick to - whether it’s daily, weekly, or monthly - and then treat it like filing your taxes or a court date: non-negotiable. And remember, not every piece of content you create is going to be viral or life-changing - just like not every meal we eat is the best food ever. Sometimes we just need a little fuel to keep going until the next big thing.


It Doesn’t Have to Be A Clean Break
For most people, deleting their Facebook account and walking away cold-turkey isn’t the right decision. Unless you feel very strongly that you no longer want to engage in Facebook at all, the best solution is probably reconsidering where you spend your Facebook time and effort. (Here’s a big hint: Facebook is valuing interactions over shared content. Don’t just share links to your blog posts - ask questions and talk to people!)


Say you decide to step away from Facebook. Where is your FB time going to be spent now? Will you double-up on other social media accounts? Instagram, Pinterest, LinkedIn, and Twitter are all other places you could spend more time. Maybe instead of social media, you want to focus on writing more SEO-ranking blog content and try getting new leads from search engines instead. You can focus on emailing your list more. Or maybe, you don’t need to quit Facebook - but you could channel the time you used to spend posting on your page into participating in (or creating) Facebook groups.


Is Facebook Still Working For You?

With anything in your business you need to first consider your ROI - return on investment. Are you still getting leads from Facebook? Are people regularly interacting with your content on Facebook or liking your page? Is your ideal customer still on Facebook, or have they left for another site? Are you attracting your ideal client or people who don’t fit your avatar? Now consider how much time you’re spending on Facebook - from planning posts and scheduling them, to responding to clients - every week. Could that time be better spent somewhere else? If you can’t answer any of these questions, you aren’t paying enough attention. Spend a month tracking your Facebook time and then come back to these questions again.


Keep Reminding Your Clients (About Your Products!)

Whether you have a launch or a release, the goal with an online product isn’t to make sales just once - it’s to have ongoing revenue stream. That means you need to be reminding your clients about the products you offer regularly. After all, most people need to be told about a product 5-8 times before they actually buy. Great ways to do this? Share success stories that feature buying your product as the “Call To Action.” Or, offer a free section of your book as an opt-in that prompts downloaders to buy. And don’t forget to mention it in your regular subscriber emails, too.


Should You Have a Product Launch?

Have you heard other online entrepreneurs brag about million dollar “launches?” What's the difference between a release and a launch? If you have a small community and email list (less than 10,000 people) there is no need to do a multi-day or -week product launch. Simply email your list and let them know your product is now available (and don’t forget the link to the sales page)! If you’re selling a higher-price-point product to a bigger audience, we recommend reading Jeff Walker’s book "Launch."


Picking The Right Price For Your Online Product

One day we hope you’ll have a full suite of products - we call this a product ascension model. You’ll have small things - a call recording, a 30-page recipe book - that cost less than $50. And eventually you might have more comprehensive eCourses that can be sold for hundreds of dollars. But your very first product? It should generally be priced between $20 and $40 and include a 7 - i.e. $17, $27, etc.. Just like with your hourly rate for consulting, you need to find the “feel good price” for you AND your customers. And don’t be afraid to try different prices. We actually found our ebook sold better at a $37 price than $17. We never would have known if we didn’t test it.


Reveal The Results (And Get More Feedback)

Once you have results to the second product launch survey, you should know the title of your free product. Now it’s time to outline what you’ll cover and the format. Is it a 60-minute webinar? A 6-week guided course? Write out your “syllabus” and then send that to your list. Ask them to reply back “Yes, I’m interested” or “No, this wouldn’t be right for me.” Getting a lot of No’s? Go back. Getting a lot of Yes’s? Make sure you read next week’s Round Up to find out what to do next.


Poll Them Again

Once you have responses to your initial product launch survey, look for common themes in the responses. Maybe you thought your clients cared about stress management, but the survey says they all really want to know how to lose weight. Narrow down the top 5 topics and email your list again, asking them to vote for their top choice. You’ll get better results if, instead of just saying “weight loss” or “stress management,” you give the product a title like “Slim Down At Sixty: Unlocking Weight Loss After Menopause” or “Zen Mama: How To De-Stress During The Busiest Time of Your Life.”


You Have To Find Out What People Want

The number one reason a product doesn’t sell is because a practitioner makes something their clients don’t care about. The way to stop this is to ASK your clients what they want. Create a 4 question survey and email your clients. Here are the questions to ask: 1. What specific topic would you like us to create a product about? 2. What is your biggest struggle or frustration when it comes to your health? 3. What’s your ideal outcome when you take control of your health? 4. What is the one specific question you want to ask us?

How to Get Clients or Patientsfor Your Online Health Practice 19/04/2018

Give us 2 hours of your time, and we’ll teach you our blueprint for building a thriving online health business.

How to Get Clients or Patientsfor Your Online Health Practice Jordan and Steve were two poor kids from Michigan working in the auto-industry and suffering from debilitating health issues. After they turned around their health, they helped others do the same, creating a $367,027/year part-time health consulting practice, laying the groundwork for a 7-figure onl...


Whatever You Do, Choose (A Business Name)

The most important thing to remember about naming your business? It isn’t everything. While a great business name is important, you can still be successful even if you have a bad one. Choosing the right name should take no more than 3-5 days. Brainstorm 100 names, then use the 5 mistakes above to pick your top 10. Check and see which URLs are available. Run them by your friends and family. Then, make a decision and move forward!


The Top 5 Mistakes of Naming Your Business

There are 5 common mistakes practitioners make when naming their business. If you avoid all five of these pitfalls, you probably have a solid choice for your business name. Here they are: 1. Your name is too cute or clever (hard to forget or partially descriptive is better.) 2. You can’t say it out loud properly (avoid tongue twisters!) 3. It’s too long to say or type easily. 4. It’s too hard to spell or pronounce. 5. Confusing or describes something your customer won’t get (try to work the benefit of working with you into your business name, like “Regain Health Consulting.”)


Don’t Get Stuck In The Past (Or Worry Too Much About The Future)

Many practitioners who enter the Practitioner Liberation Project already have a business name - they might even already have a website built. But often, after doing the work to narrow down their niche, they realize their name doesn’t “make sense” anymore. You need a business name that serves you right now. That means if your old name isn’t working, it’s time for change. And the other side of the same coin? Don’t worry too much about how your business might grow and evolve in the future when you’re choosing your name. If you do the work of growing your community, you can always change names in the future - or you might realize that the name doesn’t matter as much as you think.


Who Can You Ask For Help?

Sometimes you just need an outsider’s perspective. Who can you ask for help? Do you have a group of fellow practitioners you can trust? When you’re unsure how to help a client, don’t forget to turn the online practitioner communities you’re a part of (like our PLP Mastermind group for PLP members). Other practitioners have been in the same spot you are now, and most are happy to lend an idea or make suggestions.


What Aren’t Your Clients Telling You?

Even if your clients are following your suggestions perfectly, they could be doing all sorts of things you haven’t discussed. After all, how much can a meal plan help if they have black mold in their house? Make sure you ask questions about what ELSE they do aside from your suggestions. Are they overworked? Stressed out? Over-exercising? Exposed to toxins? Try asking your clients to walk you through a day in their life to get a better idea what undisclosed factors could be affecting their results.


Are Your Clients Doing What You Say?

The first thing to ask your clients when they aren’t seeing results is “Are you following my advice?” They might think diet soda won’t cause any problems, or that supplements from the drugstore are just as good as what you recommend. Some clients like to try and “cheat” your methods and see how much they can get away with. But, usually if a client isn’t being compliant it is because they’re overwhelmed and need more help. The solution could be as simple as more appointments or more time talking about implementation (meal plans, grocery shopping, etc.). Don’t forget that your clients don’t know as much as you do, and things that seem simple to you can be overwhelming to them!

How to Get Clients or Patientsfor Your Online Health Practice 02/04/2018

Watch this (free) webinar, get more (paying) clients.

How to Get Clients or Patientsfor Your Online Health Practice Jordan and Steve were two poor kids from Michigan working in the auto-industry and suffering from debilitating health issues. After they turned around their health, they helped others do the same, creating a $367,027/year part-time health consulting practice, laying the groundwork for a 7-figure onl...


Make Your Personal Page Public

Business pages on Facebook aren’t getting as much traffic as they used to. But if you’re a health practitioner who is your own brand, you can work around this by making your private page an extension of your business. Make your personal page about you AND about your business. Share posts from your business page, but also share other content (the same stuff you normally would share on Facebook). And accept Friend Requests from your fans! Your fans will feel like they get an *inside look* at your world - and you’ll get more exposure.


Say Something, Anything

It used to be enough to just “Like” comments that people left on your page. Not anymore. If you want to stay relevant on social media, you have to engage with people. Your goal is to start a conversation with anyone who comments on your posts. Rather than trying to get them to buy something or click through to your blog, just focus on keeping the conversation going. A post that has long comment threads with lots of back and forth is more likely to stay at the top of a fan’s newsfeed than one with a few comments but no replies. And even if someone just types “F” or a friend's name, you can still respond! Say “Thanks for the share!” or “Got any questions about this?”


Want to be more successful on Facebook? Don’t Post and Run!

Posts that have the most organic reach (that means fans AND potential fans see it in their news feed) are those that get a lot of interaction shortly after being posted. What does this mean for you? First, go check out your page analytics. What time are people on your page? Schedule your posts around that. Secondly, even if you’re automating your posts, make sure you’re on Facebook and paying attention when they go live. The faster you can respond to comments, the more likely your post is to have a big reach. Ideally, you’ll get comments you can respond to within the first 30 minutes.


If you want the most referrals, you have to make giving them easy for your clients. If you have a brick-and-mortar practice, make business cards or flyers your existing patients can take to give to their friends and family. If your practice is entirely virtual, you can set up a special landing page for clients who want to make referrals. This is nothing fancy - just a copy of your “Work With Me” page with a unique URL. Put a special discount for the person they’re referring to on the page, and share with your clients to send to friends and family or on their social media channels.


Are you asking for it? (Referrals, that is.) Referrals are one of the best ways to get new clients - but you have to ask your existing clients to refer you!

Do you offer incentives to your clients who refer you?


What is the #1 thing holding you back from pursuing your online health business?

Want your school to be the top-listed School/college?

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Welcome to the Practitioner Liberation Project