Six Figure Instructor

Six Figure Instructor

We provide helpful tools and resources for creating profitable online courses.

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Ever considered creating a Udemy course? 🤔

Teaching online with Udemy offers flexibility, content ownership and great earning potential - the platform pays some of its instructors over $1 million dollars every year!

The benefits are plentiful, but getting started can be a challenge. One of the biggest roadblocks that creators face is choosing the right course topic.

If you find yourself struggling with this, you’re in luck. Here are 4 simple and actionable ways to pick the right Udemy topic 👇

📝 List out the possibilities

Start by generating a list of things you can teach.

Ask yourself these 3 questions:

👉 What do people come to me for advice on?

👉 What have I already taught? (think back to a workshop you facilitated or in-depth blog posts you’ve written on a topic)

👉 What’s something I’ve recently mastered?

📈 Check demand

After listing out the possibilities, determine which topics are in demand.

👉 To learn more about in-demand topics, go to

🏴Plant your flag

It’s time to narrow down the remaining topics on your list. Do this by considering the following question:

👉 Can I make multiple courses around this topic?

The goal here is to find a topic that you are genuinely interested in or passionate about. This will allow you to roll momentum forward into your next course and continue to develop topics that showcase your expertise.

↔️ Direct or angle

Pull up the list of courses that are in your space. You’ll need to decide if you want to compete with them by creating a course on the exact same topic.

❗️Helpful tip: If you don’t want to compete with these courses, add an angle to your course by niching down and specifying who the course is for: (i.e Python for kids)

Creating a successful online course that sells doesn’t have to be hard.

Visit to learn how to get started!


Don't make these 5 Udemy mistakes 👇

Udemy can be an AMAZING opportunity: share your knowledge once and get paid for YEARS afterwards. No maintenance, no confusing softwares, & no marketing needed.

𝗧𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺: Too many people are clueless about how to succeed on the platform.

Let me show the 5 biggest mistakes new instructors make when creating a Udemy online course:

1️⃣. They pick the wrong topic to teach

Not all topics are created equal. Some topics are extremely competitive, while others simply have no demand.

📝 You have to research your topic beforehand, and then decide on your strategy accordingly.

Go to and search for the topic you think you could teach

👉 If there’s no demand, pick something else.

👉 If there’s demand, but the competition is too stuff, then “niche down” your topic. Pick a subset of the topic or a subset of the audience and design your course for that angle instead.

2️⃣. They create a “bare minimum” course to “try it out"

Udemy’s system decides who to promote based entirely off of course performance metrics

If you create a “bare minimum” course, your metrics will be TERRIBLE. ❌

As a result, Udemy will not promote your course (and you’ll be convinced “Udemy doesn’t work” 🤦‍♂️)

“Minimum viable courses” DO NOT WORK on Udemy.

3️⃣. They don’t take their competition into consideration when designing their course

When you launch your course, it WILL BE COMPARED against other similar courses.

Even if your topic is incredibly obscure, Udemy will still do an 🍎 to 🍎 comparison.

⭐ What does this mean? It means you need to “one-up” your competitors, by making your course similar length & material coverage.

These are the things students care about.

4️⃣. They don’t make their course long enough

No one wants to admit it, but course length is a big factor for whether or not a student buys it. 😬

1 hour courses just do not sell, and they’re rarely going to be popular.

No, you don’t have to make a 10 hour behemoth to be successful, but you can't make a course thats 80% shorter than your competitors.

5️⃣. They just slap together their video

You don’t need a hollywood production (I filmed many of my courses in my bedroom), but you do need to be SEEN and HEARD clearly.

Borrow a camera and buy a cheap USB microhone, and you should be fine.

You can’t record courses on your headphone mics or film with your 720p we**am anymore (sorry)

Want to learn more about making online courses and sharing your knowledge with the world?

Check out our free 45 minute training on the "6 Steps to Creating Your First Course”:

(You’ll learn more in 45 minutes than most people learn in YEARS from doing this on their own. Seriously)


If you want to create a Udemy course, you have to grapple with "the algorithm".

Yes, just like all the big tech companies, you favorite online course marketplace also uses lots of data to understand the quality of each course.

If you please the algorithm, you'll get showered with a bounty of sales & enrollments. 🚀

If you don't please the algorithm, you'll get crickets in your course and you might not ever know WHY your course failed to launch. 😔

Unfortunately, it's not the case your course will get manually reviewed by a human to determine if its worth promoting.

Online course marketplaces have 1,000s (even 10s of thousands) of courses, so it's not feasible to do everything by hand.

What's the solution? Metrics. 📈

Your course will get judged on how it performs on certain metrics.

Metrics like:

• Overall Rating
• # of Ratings
• Total Enrollments
• % of viewers that end up enrolling
(and about 50 other things)

Of course, not every metric has the same level of importance. Some are more important than others.

If you're creating a Udemy course, here's a quick shorthand of what matters the most:

⭐⭐⭐ Most important (Tier 1):

• Average minutes watched by paid users

Why: If your course content is good, people will watch more of it. This is the gold standard that all video companies (including YouTube) use to determine quality. Also, paid users are more important than free users.

• On page conversion rate

Why: If they're going to promote your course for you, they need to know that people will buy it. A good sales page & promo are key here.

• Overall ratings

Why: This is the most objective measurement of course quality. A rating is basically a poll on "Is this course good?".

⭐⭐ Important (Tier 2):

• Post Purchase Behavior

Why: A good course leaves a good impression on the student and it increases the likelihood that they buy more courses. A bad course... does the opposite.

• Total Sales 💵

Why: Paying for something is a great signal that you're interested in the topic. In order to thrive, Marketplaces need to promote courses that sell.

⭐ Less Important (Tier 3)

• Thumbnail Clickthrough Rate (CTR)

Why: They can only promote so many courses, so it's important that people actually click on your thumbnail to begin with. A bad image or title can hurt this.

• Total Enrollments (free & paid)

Why: It's still useful to know how popular the course is, even if some of the enrollments are not paying for the course. High enrollments means the instructor is effective at promoting the course early on, and that the course itself is appealing.


Want to get nerdy and dive deeper? Here's a 15 min video going over "everything we know about the Udemy algorithm":

Avoiding "Mental Walls" 18/03/2021

Creating your first online course can be nerve wracking.

• You're creating something brand new
• You might not have ever taught your subject before
• You're putting yourself out there for everyone to see

Everyone who creates online content runs into the same mental walls, and it's perfectly normal (rational even) to have doubts.

Here are some of the most common "mental walls" we see people hit:

1️⃣ Thinking no one will want to learn from YOU

2️⃣ Not feeling like you're credentialed enough in your subject

3️⃣ Over-analyzing every decision you make

4️⃣ Fear of being publicly judged

5️⃣ Worrying about whether people will like your content

In today's video, Symon and Evan discuss each of these 5 walls and how they overcame them:

▶️ ▶️

Check it out.

Questions? You can always shoot us a question at

Avoiding "Mental Walls" This is "Avoiding "Mental Walls"" by Evan Kimbrell on Vimeo, the home for high quality videos and the people who love them.


Not sure where you're going to sell your course?

Well, you essentially have two options:

1️⃣ Sell your course on "Marketplaces"
2️⃣ Sell your course "independently"

Marketplaces are partner websites, like Udemy or Skillshare, that host 1,000s of courses on a variety of topics and will sell your course for you, as long as you meet their standards

Selling your course "independently" means hosting it on your own website, using a tool like Teachable or Thinkific, and running your own promotion.

❓ What are the Pros & Cons of each option? ❓


👍 Pros
• You don't have to do your own marketing (you just focus on the content)
• You can potentially get more exposure for your brand
• You pay nothing to host & manage your course

👎 Cons
• You don't have control over how your brand is presented. Every course is standardized, and you might not like how you're presented
• You have no control over your pricing
• It's not feasible to run a hybrid course, where you include live training with pre-recorded video
• Content standards are higher, since you're going to be actively compared to other similar courses on your topic


👍 Pros
• You can make substantially more money selling your course on your own
• You have more control over your presentation, format, price, and audience
• Your content & production quality don't have to be as good, as you're rarely going to have your course compared to others

👎 Cons
• You have to be proficient at promoting your course
• Course can take longer to setup and get running
• You have to pay for hosting & management tools

You can be successful with either route, and you can flop with either route.

Choosing a route is often a personal preference.

Here's a video of Evan & Symon discussing which route to choose:

▶️ ▶️

Questions? You can always shoot us a message at


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Videos (show all)

How to pick a Udemy topic
5 mistakes new Udemy instructors make