Purposive Communication

Communication is the interchange of messages through various mediums (verbal/non-verbal) between people which is the fundamental building block of social experiences.

CULTURE plays an important element of these codes and conventions and the most obvious non-shared code is language. (Thomas & Inkson, 2004). Although it is easier to communicate with others from the same culture if we are trained, sensitive and understand others culture we can bridge misunderstandings and communicate more effectively to ALL.

According to Barton (1994), language is a symbolic system linking of what goes on inside our heads (our thoughts, feelings) with what goes on outside (transferring that to others). It mediates between self and society.
Conflicts, misunderstandings and lack of love in the world mostly occur because of lack of training in communication, cross-cultural sensitivities and lack of understanding of PERCEPTION.

THE FACTORS THAT HELP THE FACILITATION OF CROSS-CULTURAL COMMUNICATION ARE:

*Mindfulness
*Self- reflection and making an effort to understand the other's PERCEPTION
*EMOTIONAL REGULATION
*Training to communicate effectively

Purposive Communication is about writing, speaking, and presenting to different audiences and for various purposes.

Purposive Communication is a three-unit course that develops students’ communicative competence and enhances their cultural and intercultural awareness through multimodal tasks that provide them opportunities for communicating effectively and appropriately to a multicultural audience in a local or global context. It equips students with tools for critical evaluation of a variety of texts and focuses on the power of language and the impact of images to emphasize the importance of conveying messages responsibly. The knowledge, skills, and insights that student gain from this course may be used in their academic endeavors, their chosen disciplines, and their future careers as they compose and produce relevant oral, written, audio-visual and/ or web-based output for various purposes.