Beef Checkoff

Coming off a strong rebound in 2023, January-April U.S. beef exports to Mexico increased 19% to 77,530 mt, while value jumped 24% to $454.3 million. This included an outstanding performance for beef variety meat exports, which increased 23% from a year ago in volume (40,490 mt) and 16% in value ($108.7 million).

It's time to set the record straight. Don't let misinformation cloud your hard work and dedication. The U.S. beef industry is a leader in sustainability and efficiency, producing top-quality beef while protecting our planet. Get the science-based facts and debunk those environmental myths.

Click the link to read more: https://bit.ly/4co7ZA1

Cattlemen’s Beef Board meetings are open to any producer and importer who pays into the Beef Checkoff. Upcoming meetings are posted at least 20 days in advance on the Cattlemen’s Beef Board website under the Meeting Center tab.

Get the details about upcoming meetings: https://bit.ly/3M04ipW

The Culinary Center is so much more than a kitchen – it’s a hub for fostering innovation and culinary exploration. In this space, the Checkoff partners with chefs and influencers to create new recipes, explores different beef cuts and tests new cooking techniques. Read how your investment pays off: https://bit.ly/45JzOjI

Sun out, steaks out ☀️ 🥩

Little League World Series coming soon...

There are many competitors to beef, from other animal proteins to alternative meat. As a result, it remains necessary to continue driving beef demand. Nearly all Fortune 500 companies spend a significant portion of their budget on research, education and promotion – and the cattle industry does the same, marketing and improving beef. Discover the Beef Checkoff contractor’s Authorization Requests, often referred to as “ARs,” which map out the work approved for Checkoff funding in a fiscal year: https://bit.ly/3MW24rn

Happy Independence Day! Today, we honor the hardworking men and women who work tirelessly to bring quality beef to our tables. Your resilience and passion exemplify the enduring spirit that built this great nation.

A delegation of beef industry leaders from 10 states visited Korea and Japan to get a firsthand look at how U.S. beef is promoted in the region. Hear from Cattlemen's Beef Board Chair, Andy Bishop, on his experience: https://bit.ly/4bMsXI7

Cattlemen’s Beef Board Chair sees solid demand for U.S. beef in Korea, Japan An important function of the Beef Checkoff Program is to expand demand for U.S. beef internationally, and two ...

By understanding consumer demand drivers, views, preferences and buying habits, the Beef Checkoff can develop and execute targeted strategies and programs to successfully drive demand for beef. Check out key takeaways from the 2024 Beef Industry Review of Consumer Insights: https://bit.ly/4aCYjji

The Drive in Five video series gives the beef industry a round-up of Beef Checkoff programs and successes. Get a notification when a new episode is available by texting DRIVE to 1 888-598-4882.

Kentucky cattle producer and Cattlemen's Beef Board Chair Andy Bishop chats about the Beef Checkoff with Matt Perrier on Practically Ranching podcast. What's the structure and governance? What value does it add to the beef industry? Why are we spending money on producer communications? Listen here: https://bit.ly/3WO1UrH

#56 - Andy Bishop, Dumbing Down the Checkoff - Practically Ranching Andy Bishop is a cow-calf producer from Bardstown, KY.  He also serves as a loan officer at their local bank. In addition, he currently serves as Chair of the Cattlemen's Beef Promotion and Research Board.Cattlemen's Beef Board | Beef Checkoff

To the dads out on the farm and ranch, working hard and raising strong families — Happy Father's Day. Your dedication is unmatched.

Beef is not the only commodity with a Checkoff program!

The Agricultural Marketing Service (AMS) oversees 22 research and promotion boards that empower farmers, ranchers and agricultural businesses to develop new markets, strengthen existing markets and conduct important research and promotion activities. Of all the Checkoff programs, beef ranks seventh in dollars collected. See other checkoff programs: bit.ly/3SgAOHg

In which of the following areas are Beef Checkoff funds NOT allowed to be used?

A. Promotion
B. Research
C. Foreign Marketing
D. Policy
E. Consumer Information
F. Producer Communications
G. Industry Information

Comment your answer below! Tomorrow we'll comment the correct answer.

Most cattle producers agree that the Beef Quality Assurance Program (BQA) is a part of good business. If your BQA certification has expired or you haven't yet made the leap to get it, see four reasons why getting your free BQA certification is the right choice: https://bit.ly/3yw3nZs

Discover how the Beef Checkoff funds research to uphold food safety standards and maintain consumer trust: https://bit.ly/44RGHiq

Beef Checkoff The Beef Checkoff is a producer-funded marketing and research program designed to increase domestic a

"I hear my fellow producers' questions about the Beef Checkoff and how their dollars are being spent," Steve Springer, Wisconsin beef producer and former Cattlemen's Beef Board member said. "I get it – you wouldn't put money in a stock or mutual fund without expecting regular updates on your investment's performance."

See how this information is delivered through the Producer Communications Program: https://bit.ly/497nISC

Have some fun with your fellow beef producers and vote on your favorite rodeo event! Comment your answer below ⬇️

A. Bull Riding
B. Ba****ck Bronc
C. Steer Wrestling
D. Tie-Down Roping
E. Saddle Bronc
F. Team Roping
G. Barrell Racing
H. Mutton Bustin’

From identifying shifting trends to anticipating emerging consumer preferences, research helps the Beef Checkoff make informed decisions. Check out some of the key takeaways from the 2024 Beef Industry Review of Consumer Insights: https://bit.ly/4bdD5Kd

www.beefboard.org

Beef and sports, what’s the connection? Hear from Jason Frost, Cattlemen's Beef Board Member on how the Checkoff utilizes branded partnerships to encourage consumer trust by associating beef with college and high school sports teams: https://bit.ly/4bcmSnR

Using the power of athletic partnerships to promote beef Americans love their sports teams. Some of the most devoted fans follow their teams religiously, paying close attention to everything they endorse, from their favorite shoes to their official soda brand.

The Beef Checkoff tackles concerns regarding beef and the environment with the power of science-backed research. By dismissing and rectifying any false claims, the Beef Checkoff aims to instill consumer confidence about the sustainability of beef production. Get the facts: https://bit.ly/3Qmy7SS

The Beef Checkoff was conceived and founded by producers for producers, and it is managed daily by a board of volunteer producers and importers. The cattle industry asked Congress to authorize the program to strengthen beef's position in the marketplace. The U.S. Government never forced the industry to participate. It's an industry investment that serves all producers. Get more facts about the Beef Checkoff: https://bit.ly/4aIucYF

True or False: The Beef Checkoff can influence Mandatory Country of Origin Labeling.

A. True
B. False

Comment your answer below! Tomorrow we'll comment the correct answer.