FSU Department of Marketing

FSU Marketing: War Paint for Today's Business World

Operating as usual


Another great sales competition result.
Santiago Nunez along with Jessica Monterio captured 3rd place overall in the FIU Bilingual Sales Competition


Hailey Asmussen in the final round at the Toledo JV Sales Competition


FSU Sales Team takes first and second place at the Bayou Sales Challenge


A huge congratulations is going out to our marketing department!

Let’s give a huge congrats to our marketing department! 👏 Martin Mende now joins his colleagues, Maura Scott and Collen Harmeling, on the Editorial Review Board of the Journal of Marketing. This is the first time we've had three faculty members represented at the same time.
We’d also like to congratulate Colleen for being named the winner of the 2019 Journal of Marketing Outstanding Reviewer Award. This is another first! 🏆


Are you looking for a good opportunity to get involved on campus AND a great way to stand out on your resume? Look no further, the Seminole Case Competition is right around the corner. Register through the link to be apart of the team!!

Photos from FSU Department of Marketing's post 02/24/2020

A National Championship - Megan Robbins and Clara Monteiro with Coach Daniel Malynowsky take home the gold at the JV National Sales Competiton at Toledo University


Congratulations to several of our American Marketing Association executive board members for being selected to attend the Power Forward Speaker Series with Peter H. Diamandis, the Founder and Executive Chairman of the XPRIZE Foundation. These students had the opportunity to attend an exclusive meet and greet prior to the event to get to know Mr. Diamandis as well. These students have done an exemplary job representing the Florida State University - College of Business and our AMA Chapter at this event.


Happy Holidays from us to you! We hope you enjoy your much needed winter break!! Comment down below some of your favorite holiday traditions❄️🎄⛄️

Photos from The FSU Sales Institute's post 12/08/2019

Fall 2019 Hail and Farewell; recognition of the accomplishments of the Fall 2019 Sales Team and induction of the Spring 2020 Sales Team.


It’s time to show what you’re capable of, good luck on your exams!! 💯💯

Photos from FSU Department of Marketing's post 12/06/2019

Carlos Rodriguez, a marketing student at FSU teamed up with Madison Social to create the iconic smiley shirt. Madison Social is kindly giving 15 dollars for every shirt sold to Camp Kesem, a nonprofit organization that engages student leaders to make a difference in a child’s life. Camp Kesem offers a free summer camp to children whose parents have been diagnosed with cancer. Help make an impact by purchasing a smiley shirt, now on sale!! Click the link below!


Photos from FSU Department of Marketing's post 12/05/2019

FSU welcomes Valarie Zeithaml, the David S. Van Pelt Family Distinguished Professor of Marketing from the University of North Carolina. She discussed her new research paper, “A Theories-in-Use Approach to Building Marketing Theory”.


Delaney Chambers and Veronica Marin raise the spear in celebration of at Team win at National Sales Challenge

Photos from Florida State University - College of Business's post 11/22/2019

Photos from Florida State University - College of Business's post

Photos from FSU Department of Marketing's post 11/22/2019

We wanted to take a moment to wish Kim, marketing, and Rebecca, MIS and marketing, good luck today as they compete in the final round of the American Marketing Association Outbound Sales Competition! 😄

The AMA hosts this competition every year for students from the 388 collegiate chapters to participate in. This years sponsor is Sherwin-Williams. Throughout the competition, students are tasked to take on the role of a Sherwin-Williams sales rep with the goal of converting someone using a competing supplier. 🎨

If you see Kim (right) or Rebecca (left) on campus today, make sure to wish them luck! 🍀

How to Design Product Pages that Increase Online Sales 11/21/2019

How to Design Product Pages that Increase Online Sales

It’s finally here! Take a look at Colleen Harmeling’s article in the Harvard Business Review. Click the link below to check it out! ⬇️

How to Design Product Pages that Increase Online Sales Research shows a single design element can increase purchase intention up to 10%.

Photos from FSU Department of Marketing's post 11/18/2019

Recently, some of our AMA students had the opportunity to travel to the FIU Regional Conference. Congratulations to Erin and Zuzanna for an amazing performance!


Don't miss this opportunity to hear from our very own Dr. Luke Hopkins! He was very excited about this interview because he enjoys interacting with students more than anything else about his job.

Click the link to see the full interview!

'Interdisciplinary Work' - Luke Hopkins 10/23/2019

'Interdisciplinary Work' - Luke Hopkins

'Interdisciplinary Work' - Luke Hopkins Learn about why Movement Dr. Luke Hopkins, assistant chair for the FSU Department of Marketing, thinks interdisciplinary work is important!

Photos from FSU Department of Marketing's post 09/24/2019

Two marketing Ph.D. students, Lane Peterson and Alec Pappas, were selected to present their research at the Florida Marketing Workshop, a scholarly research meeting that included faculty and PhD students from FSU, UF, UCF, USF, FIU, U of Miami! 👏


We honor the brave men and women who have served our nation and made the ultimate sacrifice for our freedom 🇺🇸

Transformative Consumer Research (TCR) Conference 2019 05/24/2019

Thank you to all who joined us for the Transformative Consumer Research (TCR) Conference 2019!

Photos from FSU Department of Marketing's post 05/19/2019

FSU is hosting the Transformative Consumer Research conference. Hundreds of marketing academics putting their minds together to make the world a better place!


Congratulations to our graduate students and recent graduates who received awards at the Spring 2019 Florida State University Graduate School Awards Night!

- Corinne Kelley (Ph.D. in Marketing '19) - Marketing Science Institute Research Grant
- Dimarie Lord (MAcc '19) - Florida Institute of CPAs (FICPA) Ben. A Stevens Endowed Scholarship
- Truong Mai (MBA '19) - Veterans of Foreign Wars VFW Sport Clips Haircuts Help A Hero Scholarship
- Anquasha Russell (MAcc '19) - Public Company Accounting Oversight Board Research Fellowship
- Haley Simard (MBA '19) - Delta Delta Delta Live, Learn, and Lead Foundation Scholarship
- Mia Thomas (MBA '19) - Delta Air Lines Award for Excellence

> Read more: https://fla.st/2XzuXgF
> View all photos: https://fla.st/2HrPHk2


🤩 🎉

Timeline Photos 05/15/2019

Congratulations to our very own Dr. Martin Mende!

Congratulations to Dr. Martin Mende (FSU Department of Marketing) for his recent award as a 2019 Outstanding Area Editor of the Journal of the Academy of Marketing Science!

Marketing Matters - Wharton Business Radio 05/15/2019

Marketing Matters - Wharton Business Radio

Dr. Colleen Harmeling will be speaking about her latest Journal of Marketing article on The Wharton School's "Marketing Matters" SiriusXM radio show tonight!

Join us in listening by tuning in to SiriusXM 132 at 6 p.m. EDT or following this link afterward. 🎧📺

Marketing Matters - Wharton Business Radio Marketing Matters is hosted by Wharton Marketing Professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building and much more with their expert guests. Tune in every Wednesday n...

Timeline Photos 05/03/2019

Congratulations to all of our marketing students that will be graduating this Spring! You did it! 🤩🎓

It’s only a day away 🎓✨ Congratulations to all of our graduates, like Danisha Carrasco-Maria (Management & Marketing ‘19)!

Photos from FSU Department of Marketing's post 04/20/2019

Last week, Dr. Luke Hopkins took students from his MAR4238 Advanced Retail Management class to Brown’s Kitchen Center. This trip brought students outside of the classroom and showed them how merchandising strategies are implemented in a fun, informative and interactive cooking class! 👩🏼‍🍳Hands-on learning never looked so good. 🎂

Photos from FSU Department of Marketing's post 04/19/2019

Last Friday, Dr. Dhruv Grewal, Toyota Professor of Commerce and Electronic Business at Babson College, spoke at our Wells Fargo Distinguished Scholar Series. Students and faculty interested in gaining insight into Grewal’s expansive knowledge attended this event. Grewal is one of the most prolific scholars in his field, publishing over 120 recognized academic journals. To hear more speakers like this, make sure to keep up with our page for future events!


During the annual Leadership Awards Night, sponsored by the Division of Student Affairs, a total of 24 awards were presented to our Florida State University - College of Business students for excelling in their fields and demonstrating admirable leadership. A special congrats to the Marketing Department students who were honored with these elite accolades!! 🏆🎉

Photos from FSU Department of Marketing's post 04/15/2019

Let’s give a HUGE congratulations to our very own American Marketing Association FSU. This weekend on their trip to the AMA Collegiate International Conference, they made FSU history. For the very first time, AMA FSU has earned a national ranking. Out of 388 chapters across the nation, our Noles placed in the TOP 15!🏅🎉

Congratulations on your incremental success, keep up the hard work!


Congratulations to American Marketing Association FSU & our marketing students!

This past weekend, the American Marketing Association FSU attended the American Marketing Association Regional Conference. Marketing students Zuzanna Szulc & Leah Percal won 1st place in the Marketing Strategy competition, and Leah Percal placed 2nd in the Perfect Pitch competition. Carlos Falsiroli and Gabe Chisano also represented at the conference.

Congratulations, students! 🎉


Congratulations to Dr. Corinne Kelley on successfully defending her dissertation titled: “Consumer-Based Strategy and Organizational Frontlines: The Role of Socially Induced Interactions and Atmospherics on Consumer Behavior”. Corinne will join the faculty at the University of Kentucky this summer.

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