Rich Perry

Communication Strategist | I help entrepreneurs craft their message and empower them to deliver it by teaching practical tactics and strategies that can be applied in real life situations and across all digital channels.

I show people who want to make a difference how to walk their talk with purpose and power! "Lead By Example Through Excellence"

Operating as usual

🎙 Recently I posted information discussing the power of podcasts and leveraging your guest features as a key component in your marketing strategy.

Before any of that is possible, you’ll need to get your foot in the door with a solid pitch. This is one area that requires special attention because it’s a key factor in determining whether or not you’re invited on the show in the first place.

Podcast hosts receive pitches every day by experts who want to be featured. There is no shortage of possible guests. It’s also important to remember that podcasters have spent long hours branding their show and building their community. For some it’s an extension of their business. When you appear as a guest, the host is basically vouching for you and your expertise in front of their cherished audience. To get this placement you’ll have to prove that you’re worthy of the recognition.

Here are 3 things every good pitch should include:

Professionalism – If you want to be taken seriously then you need to project the right image. This means using appropriate language, good manners, and respectful tone. It could also include imagery such as an attractive media kit to make an impression.

Knowledge of the show – Listen to several episodes prior to sending in your pitch to get a basic understanding of the show including the host’s interview style and flow.

Focus on the audience – At the end of the day, a podcast is nothing without its audience. Clearly communicate how your message will impact the listeners. Obviously your motivations and interests lie with getting exposure and growing your business but the podcaster doesn’t care about that. The podcaster’s objective is to provide valuable information that benefits the listeners. Appeal to the podcaster’s interests rather than your own (ego). Focus on how your message will help the listener.

Make it a point to emphasize these key areas in your pitch and podcasters will be excited to schedule your appearance.

***

If you want more information on projecting the right image then check out my free training video, “Media Kit Made Simple,” found on my website.

(Link below)

https://richperry.com/training/

blogtalkradio.com

3 Tips to Give a Successful Podcast Interview

[10-Minute Mentor with Rich Perry]
3 Tips to Give a Successful Podcast Interview

Being on podcasts is great for exposure but it takes more than simply being on the show if you want the magic to happen. Whether you know it or not, there's a science to giving a successful podcast interview.

http://ow.ly/LTqC50BJ8st

Did you know there is a science to giving a successful podcast interview? Being on podcasts is great exposure and I highly encourage you to use podcasts, and even web shows, in your marketing strategy. But it takes more than simply being on the show if you want the magic to happen. Right now there a...

blogtalkradio.com

Level Up Your Connection Game

[10-Minute Mentor with Rich Perry]
Level Up Your Connection Game

Do you want to be seen as a pro to know or are you content with being scrolled over time after time as just another meaningless connection? This episode provides three tips to take your connection game to the next level.

http://ow.ly/oAmg50BJ8rA

When meeting someone online for the first time, do you want to be seen as a pro to know, or are you content with just making the acquaintance even if it means getting lost in the shuffle and becoming just another meaningless connection to be scrolled over time after time? Social media is a big part....

Did you miss any stories this week?

Here’s the replay!

Are you leveraging the power of podcasts?

Imagine going out of town to attend a networking event. It’s a smaller group of about 100 professionals. You couldn’t find a friend to accompany you but still decided to go anyway. You don’t know any other attendees. People are talking amongst themselves. Off to one side of the room you spot a small two-step platform, probably used for more intimate gatherings like this.

You decide to take action and climb atop the platform to make an announcement. “Ladies and gentlemen, can I please have your attention. I’d like to tell you about my business.”

How many people do you suppose will give their undivided attention? How long will they listen before turning away?

Now imagine attending that same event but with one major difference. This time, the event organizer, who is well-known in the community, stands on the platform and calls for the attention of the attendees. The host then proclaims, “We are privileged to have a very special guest speaker this evening” and goes on to list your accolades before finally calling you up to address the crowd.

Can you appreciate the difference?

In the same way, this is what it means to be featured on a podcast. As the guest expert, you get to leverage the host’s credibility and tap into their captive audience. The host has an established relationship with the listeners and transfers that trust and star power to you. The listener is now receptive and attentive to what you have to say. Combine all of that with the opportunity to position yourself in front of a global audience. This is the power of being on a podcast.

Want to tap into this power for your business?

Shoot me a message and let’s chat.

📧 This week I’ve been sharing tips to give a successful podcast interview.

If you’re serious about leveraging the power of podcasts to grow your business then subscribe to my mailing list. This is where I send out coaching tips, tools, and exclusive members-only content. Subscribers are also the first to know about online trainings and special opportunities.

Join today and I’ll send you a resource guide that will show you how to expand your audience and grow your business - absolutely free!

Grab it here:
https://bit.ly/3DigitalCommunicationTools

youtube.com

3 Tips to Give a Successful Podcast Interview | POWER TALK WITH RICH

Did you know there is a science to giving a successful podcast interview?

Being on podcasts is great for exposure and is an opportunity to expand your reach and increase your audience. Currently there are over 850,000 active podcasts amassing more than 30 million episodes. The opportunities are right in front of you.

As a guest, you’re in the spotlight and you’re given a platform to showcase your expertise. You become the authority figure and the audience is eager to learn how you can help them solve their problems. It also helps to establish credibility and can serve as a valuable component to a good marketing strategy.

But it takes more than simply being on the show if you want the magic to happen. To give a successful podcast interview, it’s going to take conscious effort on your part.

In this video I’ll share 3 tips to give a successful podcast interview.

***

Ps - Sorry for the intro / outro lighting 😆

https://youtu.be/OE2yAIsYUzo

https://richperry.com/ Did you know there is a science to giving a successful podcast interview? Being on podcasts is great for marketing and I highly encour...

In case you missed it, this week’s episode “3 Tips to Give a Successful Podcast Interview” provided key points to nail your next big interview.

Being on podcasts is a great opportunity to position yourself as a recognized expert and grow your audience. But it takes more than simply being on the show if you want the magic to happen. Listen and subscribe on Apple Podcasts & Google Podcasts.

By the way, did you know we have a private Facebook group for our podcast community?

In our group, you can connect directly with your favorite guest mentors and ask follow-up questions relating to the content discussed in the episode.

My show, “10-Minute Mentor with Rich Perry,” offers premier mentoring from successful entrepreneurs and millionaires who want to share their secrets and help you get to that next level. Each episode also offers a 10-Minute Challenge that you can implement and start seeing results in just 10 minutes a day.

Join us on Facebook:
10-Minute Mentor Podcast (Community)

Thanks and Be Excellent!
Rich

Did you know there is a science to giving a successful podcast interview?

Being on podcasts is great for exposure and is an opportunity to expand your reach and increase your audience. Currently there are over 850,000 active podcasts amassing more than 30 million episodes. The opportunities are right in front of you.

As a guest, you’re in the spotlight and you’re given a platform to showcase your expertise. You become the authority figure and the audience is eager to learn how you can help them solve their problems. It also helps to establish credibility and can serve as a valuable component to a good marketing strategy.

But it takes more than simply being on the show if you want the magic to happen. To give a successful podcast interview, it’s going to take conscious effort on your part.

Here’s a quick tip: Be prepared for the interview.

It sounds obvious but you’d be surprised how many people show up ill prepared.

This includes (but isn’t limited to) showing up a few minutes early to ensure good sound and connection, being clear with your talking points, and knowing what’s expected of you as the guest. Preparation looks different for each podcast. The way you prepare for a 30-minute interview would be entirely different than for a show that has a shorter format. For example, my podcast (10-Minute Mentor with Rich Perry) is only ten minutes. I expect my guests to be clear, concise, and straight to the point. We don’t have time for long-winded stories. It’s not that I have anything against detailed stories but they don’t fit the format of my show.

That being said, make sure you are well-prepared. Speak with the host or producer ahead of time and ask for the show format, interview questions, and any other suggestions they might like to offer that could prove helpful. Arrive prepared and ready to go.

blogtalkradio.com

5 Ways to Communicate with Purpose

[10-Minute Mentor with Rich Perry]
5 Ways to Communicate with Purpose

Being an effective leader means having the ability and willingness to address the wants and needs of those in your charge. To be an effective leader it's important to develop strong communication skills.

http://ow.ly/2uuq50BCzKm

No matter who you are or where you find yourself in life - communication is key. Whether you're the high ranking CEO for an international company or the owner of a family operated local business, the way you communicate your message is important. The ability to clearly communicate your message will....

blogtalkradio.com

3 Tips to Give a Successful Podcast Interview

[10-Minute Mentor with Rich Perry]
3 Tips to Give a Successful Podcast Interview

Being on podcasts is great for exposure but it takes more than simply being on the show if you want the magic to happen. Whether you know it or not, there's a science to giving a successful podcast interview.

http://ow.ly/J7mo50BCzrH

Did you know there is a science to giving a successful podcast interview? Being on podcasts is great exposure and I highly encourage you to use podcasts, and even web shows, in your marketing strategy. But it takes more than simply being on the show if you want the magic to happen. Right now there a...

This week I’ve been posting about ways to communicate with purpose.

Take this moment to consider those around you. There are countless individuals who look to you for advice and turn to you for suggestions. Not to mention the fact that there are probably many others who quietly observe your behavior but may be too timid to ask for help.

Maybe they’re currently going through some trial or tribulation that you’ve already overcome, yet they are embarrassed to ask for help. Become a keen observer of your environment and provide words of encouragement following a job well done. Praise the individual(s) responsible or the team as a whole and make the celebration about their efforts, not about your ego.

If you notice someone struggling, then offer guidance while still allowing the person to take responsibility by tending to the completion of the task. Doing so will empower the person with regard to the current situation and boost confidence for future obstacles.

Next month I’ll have an opening for one private client who is serious about taking their communication skills to the next level.

I will work one-on-one with the right person, helping you understand the key principles of communicating your message and then we’ll create a strategic plan that is unique to your business.

We’ll sit down together to understand where you are, where you want to be, and what capacity you have internally to get there.

We’ll also take an in-depth look at your branding, messaging, and processes. We’ll assess your ability to hit your goals and put a system in place that will keep you on track to achieve them.

There is no magic pill or “one size fits all” approach.

When we sit down together, we will find the strategy that is the best fit for you.

Then I’ll help you implement the strategy to maximize performance.

If you want more details then shoot me a DM and let’s talk.

Thanks and Be Excellent!
Rich

When You Assume, You Make…

If you’re like me then you probably finished the above statement in your head.

Those words were drilled into me as a teen.

My martial arts instructor reminded me often, as did my parents, teachers, coaches, scout leaders, and pretty much every single adult I knew. The first time it was explained to me, I laughed. (Of course I laughed, I was a teenage boy.) But the humor quickly wore off and hearing those words meant natural consequences were sure to follow.

When you assume, you make an “ass” out of “u” and “me.”

I hated hearing those words because it meant I did something foolish, again.

One thing this taught me was to give proper thought and attention when making plans. Some friends would even describe me as meticulous because I have tendencies to over plan.

But no matter how mindful or strategic one person can be, when dealing with other people it takes proper communication to be effective.

Case in point, for those who don’t know, in a past life I was active in the music scene and regularly organized DJ events and shows. During that time I got to meet and work alongside some truly talented performers. It was during that time that I also met many of my closest friends to this day.

In most instances, we spent tremendous amounts of time planning events and booking talent. But despite the hours of planning, I can remember countless times we failed to communicate important information about the equipment needed. This included forgetting wires, not having the right adapters, and other silly amateur mistakes that could be chalked up to poor communication.

DJ A: “I thought you were bringing it.”
DJ B: “Me? I don’t have it. I thought you were bringing it.”
DJ C: “Ugh, not again. I’ll run home and grab mine.”

You could spend years perfecting your craft and invest thousands of dollars in quality equipment but forgetting a basic wire or specific adapter has the potential to ruin the night. This is how it is in life too. Oftentimes it’s not the big noticeable things but rather the small seemingly insignificant details that we forget to mention, assume, or take for granted that lead to disaster.

Can you think of a time something like this happened to you?

Make the decision right now to improve your daily communication. Think of just one thing you can start doing that will lead to better communication with those in your orbit.

In case you missed it, this week’s episode “5 Ways to Communicate with Purpose” provided key points to promote better communication in everyday life.

Remember, being an effective leader means having the ability and willingness to address the wants and needs of those in your charge. Listen and subscribe on Apple Podcasts & Google Podcasts.

By the way, did you know we have a private Facebook group for our podcast community?

In our group, you can connect directly with your favorite guest mentors and ask follow-up questions relating to the content discussed in the episode.

My show, “10-Minute Mentor with Rich Perry,” offers premier mentoring from successful entrepreneurs and millionaires who want to share their secrets and help you get to that next level. Each episode also offers a 10-Minute Challenge that you can implement and start seeing results in just 10 minutes a day.

Join us on Facebook:

“10-Minute Mentor Podcast Community”

Thanks and Be Excellent!
Rich

Did you know…

There is more to communication than just the words we say.

[Fast 30-second version]

55% Body Language / Physiology
This includes: eye contact, facial expression, posture, and gestures.

38% Tonality (How you say it)
This includes: Volume, tone, pitch, pace, and emotional context.

7% Words
The actual words that are used.

[Quick 3-min version]

When it comes to body language, here are two easy examples:
Guy 1 is slouching in his chair, arms crossed, wearing a scowl on his face. You approach him to ask a question but he doesn’t even look at you.

Guy 2 is sitting at his desk, back straight, shoulders squared, and he’s smiling from ear to ear. You approach to ask a question and he stops what he’s doing, faces you, and gives his full attention.

Which guy would you rather speak to?



When it comes to tonality, here are two easy examples:

Friend 1 calls you on the phone. She’s frantically yelling on the other end. She’s speaking so fast that it sounds like a long mashed sentence, as you try to sort through and make sense of it all.

Friend 2 calls you on the phone. She pleasantly greets you, speaks calmly, maintains appropriate volume, and conveys her thoughts clearly.

Which friend is probably having a crisis?



When it comes to the words used, consider this statement:

“Good job, you must be a rocket scientist.”
The words alone appear to be a compliment. But unless you work for NASA, you can bet the person isn’t praising your level of intelligence. (Shout-out tonality!)

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