Primrose School of Chapel Hill East

The Leader in Early Education and Care® Primrose Schools is a national family of private accredited early education and care schools across the country.

We are more than just a daycare. Through our research-informed Balanced Learning® approach, we provide meaningful learning experiences for children beginning at 6 weeks of age. The curriculum in our classrooms for infants, toddlers, preschool, kindergarten and after-school not only inspire a love of learning but also empower children’s potential preparing them for lifelong success. Each Primrose s

Operating as usual

Photos from Primrose Schools's post 01/06/2024

Primrose little ones across the country are making a big impact! ​

Students and families at Primrose schools are giving back to their communities through coat, clothing and toy drives. Check out some highlights from their Winter Holiday Giving Events. ❄️🧥🪀


2024 is finally here, and with it come fun opportunities for your little one to learn about responsibility and independence. Read our blog to see how making a New Year's resolution can help your child build important life skills.


The clock is ticking, but midnight is still far away for little ones. So, gather your loved ones, get comfy, and join the Primrose Friends for an exciting early countdown! Be sure to save this video or visit our YouTube channel to make your New Year's Eve celebration extra special! 🎊🥳 ​


Thank you to everyone who participated in the 2023 Food Drive in November!​

Primrose schools across the nation collected and donated over 400,000 food items to families in need. That's 43,000+ more than last year. Congratulations to Primrose students, families and teachers for all their hard work and for embracing the spirit of giving this season. We are so of your generosity!


Happy holidays from all of us at Primrose Schools! 🎁❄️️🕯​

No matter which holiday you celebrate, we hope this season is full of love, laughter and time shared with family and friends. To get the joy started, here’s a holiday jingle from the Primrose Friends!


When it comes to Primrose schools, Amanda H. has done it all: parent, teacher and now area director of three schools in Georgia. It’s not just the support and growth opportunities she looks back on with fondness, but the fact that the parents of her students still remember her 20 years later. Read on to see what makes Amanda believe so strongly in what Primrose has to offer.


Happy birthday, Libby the lamb! 🎉 At Primrose, Libby helps children learn about fairness and how being fair helps you build better relationships with others. To keep the learning going at home, check out these fun games to help your little one understand fairness.


Cold and flu season is coming. While you can’t always skip the sniffles and forget the fevers, a little preparation and some simple steps can go a long way in helping your family stay healthy. Check out our tips!

Photos from Primrose Schools's post 12/12/2023

The Primrose Support Team and Atlanta-area schools recently donated over 38,000 canned goods to The Salvation Army Metro Atlanta as part of the 41st annual 11Alive Can-A-Thon! CEO Jo Kirchner spoke in a live interview about how Primrose nurtures and the importance of giving without expectation in young children all year long, a concept that’s embedded in our Balanced Learning curriculum.

Photos from Primrose School of Chapel Hill East's post 12/08/2023

It's always a great day when you get to wear your Pajamas to school! We love each and every one of the amazing kiddos we have had since opening our doors in 2019.

We have quite a few that have been with us since our first year of opening and a special 4 that have been with us since DAY 1. Happy Birthday Primrose CHE ❤️ We hope there are many, many more to come.


As part of the Food Drive, Primrose students as young as 3 years old learned about giving without expectation and how to help others. They did chores to earn money then purchased canned goods to donate to their local community organizations.

Watch the special interview at this year's 11Alive Can-A-Thon with Primrose Friend reporter Benjamin the bear and Primrose Schools CEO Jo Kirchner as she speaks about the amazing efforts of Primrose schools across the nation.​

Photos from Primrose School of Chapel Hill East's post 12/07/2023

We loved seeing all of the festive hats for our holiday headgear day! It is also the first day of Hanukkah! Our Pre-K classrooms read books about the celebration of Hanukkah and colored a banner! Chag Sameach to all of our Primrose families and beyond who celebrate!

Photos from Primrose School of Chapel Hill East's post 12/06/2023

We were a sea of red and green today. Day 3 of our spirit week was full of "cheese" and smiles for our holiday photos! ❤️💚

Photos from Primrose School of Chapel Hill East's post 12/05/2023

Day 2 of our spirit week was a cozy, cute success!! It was so great seeing everyone in their festive sweaters. Come back tomorrow to see what day 3 brings!!

Photos from Primrose Schools's post 12/05/2023

As we enjoy the holiday season together, students at Primrose schools are learning how different cultures celebrate around the world. They’re reading books about holiday traditions and sharing how their own families make the holidays special. 🎉⭐ 🕯️ Visit our blog for a list of holiday book recommendations!

Photos from Primrose School of Chapel Hill East's post 12/04/2023

Happy 4th Birthday Primrose CHE!🥳 This past Saturday we turned 4 years old and we could not be more thankful for all of your support along the way!

Our week long birthday celebration began today by kicking off our holiday spirit week. Today was, you guessed it, flannel day 😉 Look out for more birthday fun!

Nightly News: Kids Edition (Nov. 22, 2023) 12/01/2023

Experiencing the joy of helping others firsthand can be a powerful motivator for little ones to give back. NBC Nightly News with Lester Holt highlights how Primrose school students complete age-appropriate household chores for allowance money to buy canned during the annual Food Drive, instilling the powerful values of generosity and kindness.

Nightly News: Kids Edition (Nov. 22, 2023) Happy Thanksgiving! Our viewers share what they are thankful for this year. Let’s talk turkey! Dr. John Torres explains what we should keep in mind when sitting down for our holiday dinner! Those who serve: Our pal Courtney Kube salutes our veterans and explains the different branches of the milit...

Photos from Primrose School of Chapel Hill East's post 12/01/2023

We cannot put into words how much gratitude we have towards everyone who donated to our Caring and Giving Food Drive during the month of November. It is incredible how many lives we have changed all with your help! We dropped all of our food off to the Food Bank of Central & Eastern North Carolina today.

We donated a total of 1,268 lbs. of food/toiletries (1,210 meals) or 1,574 total non-perishable items. Along with a monetary donation, which equaled 3,000 additional meals, totaling over 4,200 meals for people who are in need. Thank you to everyone who helped us to reach this amazing goal.

We also wanted to give a huge shoutout to Mrs. Elaine who was a huge support and donated from her families business Tarantini Italian Restaurant .

Photos from Primrose Schools's post 11/30/2023

At Primrose, we believe a person’s heritage is one of the many things that makes them special—and that is worth celebrating. In honor of , we asked a few Primrose families how they share their heritage with the world. Check out what they had to say!

Photos from Primrose School of Chapel Hill East's post 11/29/2023

As part of our Caring and Giving Events, we asked our Pre-K classrooms to complete age-appropriate chores to earn small amounts of change. The students counted their money collectively and determined how much they had to spend on non-perishables. Teachers then facilitated discussions on what makes a balanced meal, how to create a shopping list of nutritional foods and teaching healthy habits. It is truly a full-circle approach to teaching giving without expectation!

Both our Pre-K 1 and Pre-K 2 classrooms had a blast taking their money to our local Food Lion and Aldi to shop for non-perishables with the money they earned 🥫

Photos from Primrose School of Chapel Hill East's post 11/28/2023

Today is Giving Tuesday! Giving Tuesday is a global movement that reimagines a world built upon shared humanity and radical generosity.

Here at Primrose CHE, we are all about giving back. We have been collecting non-perishables for the Food Bank of Central and Eastern NC during the month of November, with a goal of 2,145 donations! We have also set up our Giving Tree in support of The Ronald McDonald House of Chapel Hill, to change as many lives as possible this holiday season ❤️


Thanksgiving is a time to reflect and give gratitude, and we have a lot to be thankful for. Thank you to our amazing Primrose families, teachers and staff who make our school such a special place. What are you thankful for? Let us know in the comments!


Thanksgiving is a time to reflect and give gratitude, and at Primrose, we have a lot to be thankful for. Thank you to the amazing Primrose families, teachers, staff and Franchise Owners who make every Primrose school such a special place.

What are you thankful for? Let us know in the comments!​ 🍂🧡

Photos from Primrose School of Chapel Hill East's post 11/21/2023

We want to give a huge shout out to The King Family for generously catering our staff Thanksgiving Lunch today! Everything was delicious and our staff absolutely loved the surprise 🍗🥧


When you teach, you learn, too! Meet Becca, an education coach at Primrose School of Mount Pleasant. Before her current role, she was a teacher in the Young Toddler classroom. Becca’s time as a teacher showed her how much of a difference teachers can make. Building relationships with toddlers and their families helped her develop new leadership skills and confidence in her abilities. Read on to learn how Primrose has allowed Becca to see her potential in a new way!

Photos from Primrose Schools's post 11/18/2023

Primrose schools across the country honored the bravery of our heroic Veterans, last week for . ❤️🤍💙​

Parents, teachers and community members came together to write letters, share stories and highlight their special Hallway of Heroes. Thank you for your service and sacrifice. Check out how Primrose schools celebrated this important day around the country.

Photos from Primrose School of Chapel Hill East's post 11/16/2023

Happy Thanksgiving Feast Day! We are so very thankful for all of the parents, aunts, uncles, and grandparents who came out to eat lunch with their special little one(s) today! Thank you to everyone who contributed by decorating, prepping or cooking this delicious Thanksgiving meal. We love our Primrose Family ❤️


Happy birthday to our gratitude-giving Primrose Friend Benjamin the bear! Every day he helps teach children the value of appreciating others and giving without expectation. Check out our blog for eight ways to inspire an attitude of gratitude in your preschooler.​

Photos from Primrose Schools's post 11/14/2023

Getting children involved in age-appropriate chores gives them a chance to help others and can boost their self-confidence. During our unit, Primrose students build character by doing chores and raising money for the annual Caring and Giving Food Drive. Check out our blog to see how you can choose household chores that are the right fit for your child's age.​

Photos from Primrose School of Chapel Hill East's post 11/13/2023

Diwali, a Hindu festival of lights was this past weekend. Our classrooms learned more about the celebration today and enjoyed some art activities! We hope everyone had a sparkling and joyful Diwali filled with love and laughter.

Photos from Primrose School of Chapel Hill East's post 11/06/2023

Halloween Recap! 🎃👻

THANK YOU to everyone who came out to celebrate our Annual Trunk-or-Treat event with us despite the drab weather. The trunks were out of this world and the children had a blast showing off their costumes; what a success! We are looking forward to next year already!

Photos from Primrose Schools's post 11/03/2023

We're excited to celebrate Native American Heritage Month! This month is the perfect time to learn about and celebrate the cultures, traditions and contributions of Native American, Alaska Native, Native Hawaiian and Island communities. Take our quiz with your family to learn about these communities. Tell us in the comments how many you got right!

Photos from Primrose School of Chapel Hill East's post 11/02/2023

Our coat drive is complete as we move into the month of November! We want to whole heartedly thank all of our parents, families and staff who generously donated to our Children's Coat Drive 💗

We received a total of 66 coats, which will change the lives of 66 children in need during these cold winter months. We dropped the coats off today at Welcome Baby in Durham for the 2nd year.

Photos from Primrose School of Chapel Hill East's post 11/01/2023

Drumroll please! We have tallied the votes and the results are in! We first want to thank everyone for voting and helping us spread the word by sharing our post. Secondly, we want to give a huge shout out to ALL of our talented teachers for their hard work while designing and creating their pumpkin.

🥇1st Place- Ms. Susanna & Ms. Kenyayda "Cheshire Cat"
🥈2nd Place- Ms. Brooklinn & Ms. Lindsey "Candy Apple Scarecrow"
🥉3rd Place- Ms. Shambria & Ms. Shai "Slinky Dog-Toy Story"

Congratulations to all!

Photos from Primrose Schools's post 10/31/2023

Some of the Primrose schools across the country celebrated in a frightfully fun way! 🦇🔮👻 Check out these adorable photos from their annual Fall Festivals, Trunk or Treat's and Parade of Costumes.

Photos from Primrose School of Chapel Hill East's post 10/30/2023

We were the cutest pumpkins in the Primrose patch today! Last Friday we planted our magic seeds and today we returned to school to find magical pumpkins had grown!

We love Halloween 👻🎃

Photos from Primrose Schools's post 10/27/2023

With a bit of magic and a sprinkle of seeds, pumpkins grew even quicker than weeds! 🎃 ​

At Primrose schools around the country, children turned the Primrose Patch garden into a Magical Pumpkin Patch. They planted magic seeds that grew into big pumpkins overnight just like the characters in the Primrose Harmony & Heart book "Superheroes Save the Day" they read in class. See for yourself!

Photos from Primrose School of Chapel Hill East's post 10/25/2023

It was PJ Day here at Primrose Chapel Hill East!! 🥳 It was so nice to see everyone in their cute and snuggly pajama's. We wish everyday could be as cozy as this one!


With fall in full swing, it’s a great time to get outside with your child and explore the wonders of nature. 🍂 This month in Primrose classrooms, we kicked off our Sensing Outdoors Unit that helps children learn about the world around them. Bring the lesson home with this fun and easy leafy animal craft. It encourages your little one’s creativity as you use sticks, leaves and a little imagination to create birds, fish, butterflies and more. Read our blog to get started!​

Photos from Primrose School of Chapel Hill East's post 10/23/2023

It's time to get voting!!

The talent was strong this year, and the classes went above and beyond! Please cast your vote for your favorite pumpkin by liking the picture.

All votes must be made on this page! You may share your favorite on your personal page but the only votes that count are the ones that are on this page!! Voting starts today and ends on Friday October 27th.

We will announce our winner on Halloween, Tuesday October 31st! Vote, Vote, Vote!! 🎃

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Videos (show all)

Happy Birthday Katie
Fall Leafy Animal Activity
On Patriot Day, we honor those we have lost and the courage of survivors. Join us in remembering their legacy and courag...
Happy birthday, Molly! Molly teaches students the importance of treating others with respect at school, at home and beyo...
Start a Giving Tradition
Say hello to our new fish friends! We had five new neon tetras and two snails added to our Explorers room today! Having ...
On the 20th anniversary of September 11th, we’re remembering and honoring all those lost, families and friends that were...
Billy's "My Body" Video
Yummy Bugs
Introducing the Primrose Friends




4527 Pope Road
Durham, NC

Opening Hours

Monday 7am - 6pm
Tuesday 7am - 6pm
Wednesday 7am - 6pm
Thursday 7am - 6pm
Friday 7am - 6pm

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