Read & Read, Inc

Your Key to Charleston Since 1947 In 1947, Read & Read Realtors first opened its doors in downtown Charleston, SC. The mission? To be the best full-service real estate firm in the region by marketing, managing, leasing, and developing residential, investment, and commercial property enterprises throughout Charleston and the South Carolina Lowcountry. A full 60 years later, our company is continuing that same mission. When one considers the volatility of the real estate industry, and the economic ups and downs the southeast has endured, the 60-year milestone is quite remarkable... and yet Read & Read Realtors continues to be a trusted market leader in both commercial and residential real estate. Why? How? Because Read & Read has carried with them the values of Post-War America, and has always looked to the future for better and smarter ways of doing business... for new innovations in technology... for additional sources of market data that help us better analyze this complex and exciting industry. Beginning in 2008, the real estate industry nation-wide fell into a much needed market correction. Price increases had become unsustainable, and "flipping property" had become the new "day trading." In short, something had to give... and the team at Read & Read had been preparing for this inevitable downturn years in advance. What does this new reality mean? 1) For the foreseeable future, we will be in a buyer's market. At Read & Read, we know this region and we can assist buyers in finding the best bargains... and assist sellers in pricing and marketing their property in this hyper-competitive environment. 2) The Charleston region will hold even more value as the industry moves cautiously forward. One must always remember that coastal property is our goldmine and attracts families to its shores and extends only inland, so the 360 degree growth experienced by most cities is impossible. This is a region where one can never go wrong with a "buy and hold" strategy. 3) Professionalism and experience matter now more than ever. In the early 2000's, hundreds of billions of dollars were lost by day traders... and the real estate market correction losses by " property flippers" will likely dwarf those numbers. Buying and selling real estate wisely is no easy task, and requires the kind of knowledge that comes with a 60-year history of working in the same region. 4) In good times and bad, the coastal Carolinas will be the best choice for value and stability. If you're in need of real estate guidance, turn to the "Grandfather" of Charleston Real Estate firms. By combining the wisdom and insight that comes from experience with the finest tools and technologies available today, Read & Read Realtors is indeed a company you can trust for the very best counsel.

[09/10/12]   Feeling the need for change? Let Read & Read help you change your scenery with a new house! Give us a call so we can help you on your journey!

Read & Read, Inc's cover photo

700 Daniel Ellis Dr Apt 5203, Charleston, SC | Powered by Postlets 1BR/1BA Condo $900/month - Charleston Rentals

[06/25/12]   Let's hope this bad weather goes away so we can have a great week weather wise! When there's good weather, it makes looking at houses that much better!

[06/18/12]   Wow, what a great day outside today! Makes for a good day to go looking at houses! Give us a call and we will get you started on your journey to finding a new home!

[06/08/12]   It's a great weekend to start looking for the perfect house! Give one of our many realtors a call and let them help you find the home of your dreams!

Read & Read, Inc's cover photo

Timeline Photos

1759 Hickory Knoll, Johns Island, SC 29455 — Read & Read, Inc. REALTORS Read & Read, Inc. REALTORS is a full service real estate organization; marketing, management, leasing, and development of residential real estate, investment property, commercial properties and enterprises throughout the South Carolina Lowcountry.

82 Rutledge Ave Apt A, Charleston, SC | Powered by Postlets 2BR/2BA Condo $2,250/month - Charleston Rentals

Current Listings

Current Listings

Read & Read Throughout the Years

Read & Read Throughout the Years

Read & Read, Inc's cover photo

John Shields

John comes to Read & Read Realtors after years of owning and managing his own businesses and properties. He has experience with commercial properties, land investments, waterfront properties and buying and selling residential homes. All of these properties are high end real estate and John is confident with multimillion dollar transactions.

When making multimillion dollar purchases you should deal with a broker that has the experience and knowledge to handle your transaction with the utmost care.

Call John at at 843-693-7771

Emerson B. Read, Sr., GRI, ABR

When it comes to designating a “Grandfather of Charleston Real Estate,” few could lay a better claim to the title than Emerson B. Read, Sr, CCIM, CPM, IFAS.

A veteran of World War II, Read was discharged from active duty in 1945 (due to the end of the war) while enrolled in Army Air Corps Aviation Cadet Pilot Training. Following active duty, he subsequently received an officer’s commission and served in the AF Reserves.

With America now victorious, Read wasted no time enrolling in The Citadel as a day student to pursue a degree in civil engineering. His grandfather had been one of the first realtors in the NAR, so the pull to follow his lead was strong, and while still a student, Read founded Read & Read, Inc., Realtors in 1947. Juggling both a new business and his status as a full-time student, he graduated from The Citadel with his BS in civil engineering in March, 1950.

Prior to graduating, Read had convinced his father to join the firm at Read & Read and then, desiring a faster-paced atmosphere than 1950’s Charleston could offer, he withdrew and left the company in his father’s hands and headed south to participate in the hot, new Real Estate market known as Miami and Miami Beach. Read remained in Florida for fifteen years, eventually rising to become the Executive VP and Sales CEO of The Keyes Company, at the time the South’s largest real estate organization. His responsibilities included all facets of the company’s residential and commercial property endeavors, and required the management of 275 sales agents and 12 branch offices.

Called by the siren song of his beloved Charleston, Read returned home in 1965 to once again take the reins of Read & Read, with his brother, Thomas, and since then has served as its Chairman and CEO. Utilizing his vast background in residential and commercial real estate, Read led his company to become the market leader in all facets of residential sales, commercial sales, leasing, brokerage, appraisal and investments. It was during his early years back with Read & Read that he became South Carolina’s first recipient of the vaunted CCIM (Certified Commercial Investment Member) designation. Because of his unique insights into residential and commercial real estate, Read was tapped to write a newspaper column for The News and Courier, and became a sought-after lecturer on real estate investing, taxation and exchanges.

Read’s professional achievements and designations are long and storied. In addition to managing his successful company and personal real estate investments, he served as president of the Charleston Association of Realtors in 1987. He also served for 13 years on the boards of the Charleston Association of Realtors, SC Association of Realtors and National Association of Realtors. He earned the designation of CPM (Certified Property Manager), and IFAS as a senior member of the National Association of Independent Fee Appraisers, and was bestowed the honor of Realtor Emeritus by the National Association of Realtors in 1997. His studied understanding in his chosen profession eventually led to his being called as an expert witness on commercial real estate matters in city, county, state and federal courts.

In 2005, at the age of 81 and still at the helm of his company, Read became involved in the fight to reduce state property taxes. Charleston was in the midst of an unprecedented 30+ year real estate boom, and with those skyrocketing property values came skyrocketing property tax bills. In fact, many locals who inherited the family home were having to sell, simply because they could not pay the taxes. For Read, it was painful to see these seniors and working class folks having to “sell out” in order to feed the government’s insatiable appetite for money and out-of-control spending.

Within a few months, Read was voted chairman of “,” a grassroots, statewide organization representing the interests of SC homeowners and other property owners. While under Read’s leadership, the group launched a property tax relief campaign, lobbied, raised money to promote awareness and fought to rein in the confiscatory tax rates. To make a very long story short, Read and his fellow volunteers from across the state orchestrated a plan that took $670,000,000 in taxes off South Carolina residents’ homes, which brought the average homeowner’s bill down by 50%. In addition, their group pushed through a constitutional amendment that stated a home’s value for tax purposes could not be increased by more than 15% every five years. For his tenacious work and leadership on behalf of this cause, Governor Mark Sanford bestowed upon him The Order of the Palmetto — the highest honor a South Carolina civilian can receive.

In 2008, at the age of 83, Read works like a man half his age, as he continues to run the company he founded, with his son, Emerson, Jr., Vice-President and Broker-in-Charge and nephew, Thomas, Jr., President. He continues to work through to lower property taxes more, and remains an active member of his church and his community, as well as an avid snow skier. It’s been a good run for Emerson Read thus far, and he shows no signs of slowing down.

843/576-2050 - direct dial
843/577-5400 - office
843/568-5150 - cell
843/724-6352 - fax
[email protected]

J. Johnson Bissell

J. Johson Bissell, a native Charlestonian, re-joined the firm in 2000 as a commercial and investment property sales associate. Mr. Bissell attended The Citadel for 2 years and later received a BS degree in education from Southern Illinois University and an MBM from Central Michigan University. Bissell was with the predecessor firm, Read & Read, for 8 years in the 1970's and was C&I's top producer for 5 of those years. Bissell is a member of The South Carolina Society, The Carolina Yacht Club, Charleston Trident Association of Realtors and the National Association of Realtors. He resides in Mt. Pleasant with his wife and two children.

Office: 843-577-5400
Toll Free: 800-421-3089
[email protected]

Charles Yeomans

As a native of South Carolina, Citadel Graduate and resident of Johns Island, Charles Yeomans has a firm grasp on the surrounding areas. With eight years of construction experience he has the knowledge to suit the needs of his clients.
In business Charles’s top priority is his client. He is diligent and upholds the highest levels of honesty and integrity while working for you as a buyer or seller. Charles will keep you informed and aggressively negotiate in your best interest to make your experience a successful one.

Mobile 843-514-3210
Office 843-577-5400
Toll Free 800-421-3089
Fax 843-724-6352
[email protected]

Anne Read, GRI, ABR

Why Choose Anne Read

My Commitment to You

To be HONEST every step of the home selling/buying process.

To be AGGRESSIVE in our marketing efforts to search for potential buyers.

To COMMUNICATE all events relating to the purchasing/selling of your home.

To give you exceptional SERVICE and earn the right to be your Real Estate Agent for life.

843-568-2760 Mobile
843-577-5400 Office
800-421-3089 Toll Free
[email protected]

Jamie Hough

As a native South Carolinian and resident of Mount Pleasant, Jamie Hough knows his way around town. 10 years in the fishing business and 57 years of real estate experience at his fingertips, Jamie will work diligently to ensure your real estate experience in the Charleston area is pleasant and productive. Integrity is a virtue and Jamie will work to uphold that of Read and Read Realtors.

843-364-1759 Mobile
843-577-5400 Office
800-421-3089 Toll Free
[email protected]

Mike Cellars

Born in Texas into a military family, he lived in several places, including Japan, before his father's last duty assignment in Charleston. Upon his father's retirement from the United States Air Force, his parents loved Charleston so much they decided to call it home. Mike grew up in Charleston in the West of the Ashley area and attended the public schools. Having lived and worked in Charleston for over 40 years, Mike is committed to this community.
Along with a busy work schedule, Mike enjoys spending time playing tennis, fishing and being with his family. He married his high school sweetheart, Karen. They have been married for 32 years. They have four wonderful children. Michael, Jennifer, Matthew and Mark. They currently reside on James Island.
In business, Mike's top priority is customer satisfaction. His pledge to you is to conduct all transactions in a professional manner while exhibiting the highest characteristics of honest and integrity. Whether working with you as a buyer or a seller, Mike will keep you informed on the progress of your real estate transaction and aggressively negotiate in your best interest to make your experience positive and successful.

Please visit, my personal website. "Call me today and I'll get you movin'"

843-830-0528 Mobile
843-577-5400 Office
800-421-3089 Toll Free
[email protected]

Gus Smythe

Born and raised in Charleston, Gus joins Read and Read as a commercial and residential agent. Having spent 15 years directing film and theater in New York and Los Angeles, he is well versed in the world of business negotiations. Gus attended the College of Charleston and the University of South Carolina. He and his wife Eleanor live downtown with their two children, Austin and Isabelle. Aside from real estate, he enjoys all that the Lowcountry has to offer; hunting, fishing, beaches, boating and it’s rich cultural scene.

843-452-0900 Mobile
[email protected]
[email protected]

Joyce Tyler

Joyce began her real estate career in 1977. She has been a multi-million dollar producer each year since 1981 and is a charter member of the Million Dollar Club and a recipient of the President's Award from the Charleston Trident Association of Realtors. She has served on various committees of the Association, teaches bible study for college students at First Baptist Church and resides on the Isle of Palms. She has two sons and two grandchildren.

Office: 843-577-5400
Toll Free: 800-421-3089
[email protected]

Timeline Photos

Timeline Photos

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