Axes Performance Coaching

Axes Performance Coaching


Registration ends tonight!
*You do not have live in Charleston to participate in this virtual event.*

10% off for active military and veterans. Use the coupon code MILVET at checkout.
We are finally launching my favorite kit. For some reason I just absolutely love this one. If we get to race Lubbock 70.3, Matt plans to wear this One Piece for the race (These pieces will not arrive by then, but he has the sample).
In this collection, we created all the regular pieces, plus added something new. Cycling Gloves. A few of us have been sampling gloves the past few weeks and these feel amazing. Love them. You will love them as well. We will be releasing these in black as well. Today they are just in yellow.
The trucker hat in this collection is the 6 panel Trucker. Our previous hats were the 5 panel without a seam down the front, so for this one we went with the 6 panel.
The Aero One Piece is not the breakaway zipper.
Since these are pre order and not arriving till mid to late July, Please feel free to share this collection with your friends on Social Media. Make sure they know it is pre order. If you want to share a 30% off code with them, you can. It is: BAM30
The store is available here:
This store will close on Tuesday June 16th at midnight Eastern Time.

We offer personalized, holistic coaching for the triathlon / multi-sport athlete looking to level up

Operating as usual


Many triathletes with early season races are starting to ramp up their training. Remember to meet yourself where you are right now. Your pace and power are likely at a different place than they were at the end of last season. It's important to start slow and build from your current fitness. Going too hard too fast is a recipe for injury!
-Coach Alison


Getting started or returning to training can be hard. Stick with it!


Sponsor shoutout: We are grateful to Rudy Project for supporting our Axes athletes with their collection of helmets, sunglasses, and other gear.


Who else is ALL IN on a big commitment this year?! Let us hear it!


Sponsor shoutout: We are grateful to local sponsor SpokeWorks for taking good care of our Charleston area athletes and their bikes!


Focus on recovery!
If you have ramped up your strength training in the off-season, be sure to focus on recovery time. Strength training is very demanding on the central nervous system -- it's important to allow for proper rest and recovery between sessions.
-Coach John


It's winter. Nobody's watching. What are you working on?


Sponsor shoutout: We are grateful to Lowcountry Eye Care for their support! Lowcountry Eye Care offers eye care services for the entire family, including eye exams, contact lenses, contact lens exams, and treatment of eye disease and postoperative care.


Use the off-season to test out new gear. Need a new bike seat? Now’s a good time to test drive a few to find one that works for you. Need a wetsuit? Try some out now (and you might find a good end-of-year sale!).
-Coach Alison


We are cruising into the new year feeling really grateful for the opportunity to play!


Anyone else feeling a little reflective as the New Year approaches? While we don't condone stealing cars, we do endorse slowing down a bit to enjoy the ride. Wishing you all the best in 2023!


LAST CHANCE! Our Black Friday deal runs away in the new year! New clients who sign up for any level of coaching through the end of December get your first month FREE! Use code TRI-AXES-2022 at checkout.


Running and cycling off-road makes us stronger. During these workouts we utilize different muscles and stress different tendons and ligaments, making them stronger.
-Coach John


We are so grateful to be along for the ride with all of you and this endurance community!


It can be hard not to bend to peer pressure when your training buddies are signing up for races. Before you sign up to join in, make sure the event is aligned with YOUR goals and priorities for the year.
-Coach Alison


Anyone else reflecting on the year in the rearview and looking ahead to 2023?


Sponsor shoutout: We are grateful to Hanckel Marine for their support! Hanckel Marine is a family owned and operated full-service boat dealership in Charleston, SC, offering an extensive selection of new and pre-owned boats.


The off-season is a great time to work on your weaknesses and build a solid foundation for next year. Jump start your off-season training with one of our FREE 8-week training plans for endurance athletes: Off-Season Strength Training and Off-Season Swim Program. Download your free plan here:


If you are planning your race calendar for next year, include your family in your decisions. There may be a race in an area where they would like to visit, and you could turn it into a family vacation!
-Coach John


Sponsor shoutout: We are grateful to Kelley & Gardner Orthodontics for their support! Embrace your smile with Dr. James E. Kelley II and Dr. Roberta Gardner, Board Certified Orthodontists specializing in braces and Invisalign!


Good luck to our Axes athletes racing the Kiawah Island Marathon and Half-Marathon this weekend! 🏃‍♀️🏃🏃‍♂️ Are you racing this weekend? Let us know so we can cheer for you! ⬇️


Mixing up your training can be more fun, and can lead to working harder. And the off-season is a great time to try out new things! (Adventure race, anyone?) -Coach John


Who is quietly putting in the work in the cold and the dark this winter? Or trying something new? Tell us about it!


The off-season is a great time to work on your weaknesses and build a solid foundation for next year. Jump start your off-season training with one of our FREE 8-week training plans for endurance athletes: Off-Season Strength Training and Off-Season Swim Program. Download your free plan here:


Focus on a weakness! In addition to some R&R, the off-season is a great time to improve your weaknesses. Whether that's swim technique, heavy lifting, or another sport altogether -- the off-season gives you time to focus on it.
-Coach Alison


Are you ready to work now? Axes is offering FREE off-season swim and strength programs -- watch for details later this week!


Who needs Cyber Monday? Our Black Friday offer is good all month long! New clients who sign up for any level of coaching through the end of December get your first month FREE! Use code TRI-AXES-2022 at checkout.


It's Black TRI-day!
New clients who sign up for coaching from now through the end of December get your first month FREE! Use code TRI-AXES-2022 at checkout.


The Axes Performance Coaching Team is so grateful to every one of our athletes for trusting us with their endurance sports journey. Happy Thanksgiving!


You bring the will, we'll bring the way!


Sponsor shoutout: We are grateful to Shelbourne & Associates for their support! Whether you need dental implants, wisdom teeth removal, corrective jaw surgery or more complex solutions, Shelbourne has the skills and technology to deliver unmatched results.


Consider having a coach take video and analyze your swim technique. Small changes to your stoke can make a big difference to speed and reduce your chances of injury. And the off-season can be a great time to focus on this!
-Coach John


Anyone else working hard on swim technique this off-season? 🙋🏊

Perfomance that Transcends Sport

Axes Performance Coaching fosters deep, collaborative, one-on-one multi-sport coaching relationships that influence decision-making (both in and out of the race) and lead to transformational results. These relationships include personalized coaching, regular reporting and analysis, focused client-to-coach meetings and interactions, and a co-creation of the goals that will define success.

Brad Johnson founded and leads Axes from the knowledge that effective coaching comes from a place of authentic commitment to people and principle. The Axes team is an extension of this vision, a network of experienced coaches operating in alignment with Brad and each other.

Axes welcomes individuals of all backgrounds and fitness levels so long as they bring deep commitment and an intention to create something significant from the relationship.

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885 Island Park Drive , Suite C
Charleston, SC

Opening Hours

Monday 9am - 4:30pm
Tuesday 9am - 4:30pm
Wednesday 9am - 4:30pm
Thursday 9am - 4:30pm
Friday 9am - 4:30pm

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