Axes Performance Coaching

Axes Performance Coaching


Registration ends tonight! *You do not have live in Charleston to participate in this virtual event.* 10% off for active military and veterans. Use the coupon code MILVET at checkout.
We are finally launching my favorite kit. For some reason I just absolutely love this one. If we get to race Lubbock 70.3, Matt plans to wear this One Piece for the race (These pieces will not arrive by then, but he has the sample). In this collection, we created all the regular pieces, plus added something new. Cycling Gloves. A few of us have been sampling gloves the past few weeks and these feel amazing. Love them. You will love them as well. We will be releasing these in black as well. Today they are just in yellow. The trucker hat in this collection is the 6 panel Trucker. Our previous hats were the 5 panel without a seam down the front, so for this one we went with the 6 panel. The Aero One Piece is not the breakaway zipper. Since these are pre order and not arriving till mid to late July, Please feel free to share this collection with your friends on Social Media. Make sure they know it is pre order. If you want to share a 30% off code with them, you can. It is: BAM30 The store is available here: This store will close on Tuesday June 16th at midnight Eastern Time.

We offer personalized, holistic coaching for the triathlon / multi-sport athlete looking to level up on race day and beyond.

Operating as usual

Increasing strength, power, and resilience in the offseason can open up new possibilities for the season ahead!⁠

Axes Performance Tip #2⁠

Find an offseason strength plan designed for endurance athletes that will work for you in your life. Verify that the principles used in creating the plan are based on current best practices for endurance athletes. Doing this will help ensure that you are getting the most out of the time and effort you are putting into the program!⁠

Don't have access to or not ready to rejoin a public exercise facility? That's okay! There are plans available that allow you to do it from home with minimal equipment and investment.

#swimbikerunlift #triathlete #ironman #triathlontraining #triathlonstrengthtraining #runstrength #swimstrength

Off-Season Intro - Axes

Time to talk off-season! Off-Season Intro from Axes

We want to hear from you:

There’s no way to thank our veterans for everything they sacrifice for our freedom, but on Veterans Day, we have to try. So thank you to all our servicemen and servicewomen, both past and present!

Congratulations Chris!


Congratulations Chris on becoming the first person with Down syndrome to finish an IRONMAN. You have shattered barriers while proving without a doubt that Anything is Possible!

We are beyond inspired, and your accomplishment is a defining moment in IRONMAN history that can never be taken away from you. You swam 2.4 miles, biked 112 miles and ran 26.2 miles and now you get to brag for the rest of your life.

The opportunities you have created for others around the world through this journey you embarked upon, is immeasurable. Thank you for allowing us to be a part of your remarkable life story and we can’t wait to see what you achieve next.

The entire IRONMAN `Ohana

#onepercentbetter #anythingispossible

Axes Performance Coaching is proud to sponsor the South Carolina Swim Club and congratulates all of their swimmers who completed this weekend at the open water meet at Trophy Lakes! Coach John Scott Rhodeswas at the event coaching the swimmers!

#AxesPerformanceCoaching #swimcoaching #swimrun #podiumperformances #MOCSpeed #openwaterswimming #arenaracing #arenausa

Scscswimming congrats to all of our SCSC swimmers who completed this weekend at the open water meet at Trophy Lakes! Thanks to Coach John Rhodes for supporting our swimmers! #MOCSpeed #openwaterswimming #arenaracing #arenausa

21-year-old is first athlete with Down syndrome to attempt Ironman Triathlon

Ironman Florida is this weekend. We are looking forward to tracking our athletes, as well as Chris!

#ironmanflorida #ReturnToRacing #AxesPerformanceCoaching #feelingexcited #ironman2020 #downsyndromeawareness Chris Nikic will swim 2.4 miles in open water, cycle 112 miles then run a full 26.2 mile marathon. “I can prove to kids that if I can do it, then they can do it too,” the 21-year-old tells NBC’s Catie Beck.

Virtual Workshop! Strength Training for Endurance Athletes with Axes and @made2movept on November 2, 2020 at 6pm. Register now to learn why endurance athletes need to strength train, how to get started, and why periodization is vital to increased performance and reduced injury risk.

It is promising to see Race Directors finding ways to return to in-person racing!

#delmosports #ctmc #axesperformancecoaching #ReturnToRacing

Check out our latest Press Release featured on Endurance Sportswire:

[10/08/20]   Today is National Depression Screening Day. Roughly 40 million adults in the U.S. struggle with depression or anxiety. If you or someone you know is struggling, call SAMHSA’s confidential National Helpline: 1-800-662-HELP (4357).

Studies indicate that patient-specific sports and exercise prescriptions can help alleviate certain symptoms of PTSD and depression. If you would like to explore triathlon as adjunctive therapy, please reach out to your healthcare provider and ask them to contact us. We are here to support you.

Mental Skills - Goal Setting: Where are your goals placed in your training and in life? Are they based on outcomes - putting them all at the top of the mountain? Are they placed along the climb? Is it clear where they are placed? Is it clear if they are all on the same path leading you to the top of your mountain? Now is a great time to revisit your goals, how they are structured and the system(s) used to set and achieve your goals.

Here is an article with few tips on what not to do when setting goals. What is the best way to set goals? Finding a goal-setting system that works best for you is a process that is worth investing your time around. Without clear goals, defining performance is almost impossible.

Welcome to the SAA - Charleston-Kiawah: Coast to Coast Challenge!

All SAA Coast to Coast participants, log your time/miles today! Greetings, registered participants! This form for is for participants registered in the Charleston-Kiawah Coast to Coast Challenge. If you are not yet registered, please join us by registering here: Contribute to our progress from Coast to Coast by entering your swim...

Don't miss it! Come by and grab your t-shirt, or just swing through and support the cause!

***Today's the Day!***
SHIRT PICK-UP TONIGHT at Holy City Brewing FROM 5:30-7:30!
We have a big week to get to the fundraising finish line, SAA-Charleston-Kiawah! Help us hit our $25,000 goal for MUSC Hollings Cancer Center and step up your activity in the #SAACoastToCoastChallenge (we just passed $23K)!

CONGRATULATIONS to our TheMagic5 custom goggle winner, C. Thompson!! We will be contacting you via Messenger today!

LAST DAY TO ENTER! Follow Axes on Facebook or Instagram (@axescoaching), or sign up for our newsletter ( Drawing tomorrow!

Rising Phoenix | Official Trailer | Netflix

Axes Performance Coaching recommends this extraordinary documentary. These inspiring stories highlight the pure joy of sport and the battles that many overcome to be successful. Rising Phoenix tells the extraordinary story of the Paralympic Games. From the rubble of World War II to the third biggest sporting event on the planet, the ...

Five Ways Runners Can Benefit From Deadlifting

Don’t fear the weight room! When incorporated properly into your training plan, starting in the offseason and carrying into the racing season, lifting heavy can lead to significant performance gains for beginner and experienced athletes. When runners think of strength training, many go straight to the squat. But the deadlift is actually a more effective exercise that can be less disruptive to your training.

Don't forget to enter!
Axes Performance Coaching has teamed up with TheMagic5 to give away a FREE PAIR OF CUSTOM GOGGLES on September 15.
TO ENTER: One entry will be awarded for each of the following*:
1) Follow Axes on Facebook (@axescoaching),
2) Follow Axes on Instagram (@axescoaching),
3) Sign up for our quarterly newsletter (
* If you already follow us or like us, you are automatically entered... but you will receive additional entries for each like/follow/signup you complete!

Should Athletes Avoid Salt?

As we continue to look at hydration, let's take a glance at sodium as it relates to our diet as athletes, not just how we approach it before, during and after exercise. Check out the article below and stay tuned for opportunities for you to measure both your individual sweat rate and the amount of salt you lose in your sweat. Sodium intake has been linked with hypertension and other diseases, leading to health guidelines championing low-salt diets. Should athletes comply?

Mental Skills Tip - The space between stimulus and response is often filled before we even really know it by a reaction, often from our subconscious and without our forward awareness, stealing our ability to choose our response and therefore taking away much our our power and freedom to create real growth within our workouts, our training and our lives. Visit this space, and if it is necessary, work on creating increased awareness of it. Pause or take a full breath to acknowledge it. This can help delay the autopilot reactions and center you allowing for a mindful and powerful response.
#axesperformancecoaching #mentalskills #trainthebrain #performancetraining #mentaltoughness #nextlevelstuff

Axes Performance Coaching has teamed up with TheMagic5 to give away a FREE PAIR OF CUSTOM GOGGLES on September 15!

TO ENTER: One entry will be awarded for each of the following*:
1) Follow Axes on Facebook (@axescoaching),
2) Follow Axes on Instagram (@axescoaching),
3) Sign up for our quarterly newsletter (
* If you already follow us or like us, you are automatically entered... but you will receive additional entries for each like/follow/signup you complete!

Start the Day Right! Axes Nutrition

Axes' Registered Dietitian Janet Carter tells us how to start your day strong! Check out the latest in our nutritian video series.

#axesperformancecoaching #triathlonnutrition #triathlontraining #trilife

Congratulations to our Partner TheMagic5 on signing Jan Frodeno as a sponsored athlete!

#themagic5 #AxesPerformanceCoaching #Triathlon #Frodo

WELCOME @janfrodeno 🚀

🥇🥇🥇3x Ironman World Champion
🥇🥇2x Ironman 70.3 World Champion
🏆Olympic Champion

Jan says:
✨"I was intrigued by the concept and have been amazed by how the product lives up to its promises,” Frodeno says. "A lot of other brands claim a perfect or premium fit, but they’re all one-size-fits-all. These goggles are different. They are custom-made, and that means they actually fit you.”✨

🚀We are proud that you have chosen us to be your goggles-partner. Let's celebrate this day and enjoy every moment and memory we will make from now on!🚀

Welcome GOAT!❤️

We tested these goggles and they are AWESOME! Axes is excited to partner with TheMagic5 - the world's first custom fitted swim goggles... Watch for a big announcement from Axes Performance Coaching and TheMagic5 next week!

Why Heat Training Works

We’ve been talking hydration and the effects of training in the heat. Well, how about something on the rewards?

#axesperformancecoaching #performancetraining #nextlevelstuff #heattraining Research shows that training in the heat can boost performance even when racing in the cold. Here’s how to get it right.

Sweat Testing

Continuing our exploration of hydration.... meet Alfred Olivetti, PHD of Hilton Head Running Company and Go Tri Sports, who offers a test that tells athletes everything they need to know about how they sweat. Check out the video below for more!

#axesperformancecoaching #performancetraining #nextlevelstuff #sweattest

Mindfulness is so much more than just “being present”. It is being aware in the current moment and paying attention on purpose and in a particular way. Increasing self-awareness as an athlete is foundational in realizing potential and achieving optimal performance. How are you mindful in your training? I bet you are more mindful than you realize.
#axesperformancecoaching #mentalskills #trainthebrain #performancetraining #mentaltoughness #nextlevelstuff

Axes Nutrition Series - Hydrate!

Kicking off our Tips from the Dietitians with Hydration!

Join in the fun and double the impact of your $25 registration. It all goes to support a local investigator at Hollings Cancer Center in Charleston, SC!!!

This week, every donation and registration is matched up to $2,500! Spread the word and double your impact at Hollings Cancer Center at the Medical University of South Carolina today at

A little levity with your mindfulness....

Congratulations to Swim Across America Charleston/Kiawah! Join us and so many others in this virtual Coast to Coast Challenge and support this great cause and raise important funds for local cancer research at Charleston's Hollings Cancer Center! Register now and join in the FUN!

Congratulations on completing Week 5 of our Coast to Coast challenge. Check out the exciting $2,500 Fundraising Match this week in honor of passing through our hometown. We are now on our way to Tampa (LEG 10 of 21)!
Keep "Making Waves" and help Team SAA-Charleston-Kiawah make it to the next stop - only 330 more miles to Tampa!
PLUS: 5X Miles for every donation this week!
Now is the time to step up your fundraising for Hollings Cancer Center at the Medical University of South Carolina!

We have a saying at Axes: “Finish lines are fictional and the race goes on forever.” Part of the meaning behind this statement exists in the inflated sense of importance athletes place on finish lines and race outcomes as the only measures of success. Success begins with the most difficult step, the first one. It continues throughout each event, training cycle, and season.

Mental Skills Tip: Last week, we asked that you take a moment to acknowledge the small successes without losing sight of the bigger goals. How did you define success? In the week ahead, look to discover the success and power in simply taking the first step, whether it is in starting a new challenge that has been left undone or revisiting past experiences from a place of possibility that allows for success to show itself simply in the act of doing.
#axesperformancecoaching #mentalskills #trainthebrain #performancetraining #mentaltoughness #nextlevelstuff

Swim Across America - Charleston-Kiawah

Help us, and so many others in our community, support cancer research being done right here in Charleston at Hollings Cancer Center!!!

Learn how everyone can get involved in this year's virtual Coast-to-Coast Challenge. Cancer doesn't stop and neither do we!

Take the challenge to benefit Hollings Cancer Center! Register here:

[07/18/20]   A big thank you to CrossFit North Charleston for hosting Dr. Nate of Made 2 Move Physical Therapy and Coach Brad at the Running Workshop this morning! We had a blast and look forward to doing more in the future!

Made 2 Move Physical Therapy

We’re looking forward to tomorrow!

CFNC Runners 🏃 Are You Ready?

👀 What does your foot strike pattern look like?

❓What does that even mean? Does it matter?

Get all your questions answered and more tomorrow, 8:30am at CrossFit North Charleston.

Perfomance that Transcends Sport

Axes Performance Coaching fosters deep, collaborative, one-on-one multi-sport coaching relationships that influence decision-making (both in and out of the race) and lead to transformational results. These relationships include personalized coaching, regular reporting and analysis, focused client-to-coach meetings and interactions, and a co-creation of the goals that will define success.

Brad Johnson founded and leads Axes from the knowledge that effective coaching comes from a place of authentic commitment to people and principle. The Axes team is an extension of this vision, a network of experienced coaches operating in alignment with Brad and each other.

Axes welcomes individuals of all backgrounds and fitness levels so long as they bring deep commitment and an intention to create something significant from the relationship.

Want your school to be the top-listed School/college in Charleston?

Click here to claim your Sponsored Listing.

Videos (show all)

Start the Day Right! Axes Nutrition
Sweat Testing
Axes Nutrition Series - Hydrate!
Physical Therapy - Redefined





885 Island Park Dr., Suite C
Charleston, SC

Opening Hours

Monday 09:00 - 16:30
Tuesday 09:00 - 16:30
Wednesday 09:00 - 16:30
Thursday 09:00 - 16:30
Friday 09:00 - 16:30
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