Children's Developmental Products NurtureU is a set of more than 80 activity cards designed for both new moms and babies. Each card focuses on a different developmental skill and features fun activities that you can your child can do together.

As each child's developmental path is unique, you can pick and choose which skills to work on. Follow us on Instagram, too!

Operating as usual


Mamas, we're all doing the best we can.

Here's to car pizza!

(And always take time to #nurtureu)

There's Leftovers-For-Dinner-Tired, Breakfast-For-Dinner-Tired, Microwave-Quesadillas-For-Dinner-Tired, Granola Bars-And-Grapes-For-Dinner-Tired, and I'm honored to introduce: $5-Medium-Pizza-Served-On-Napkins-In-The-Car-Tired.

The recipe for this meal is simple- all you have to do is pull over and hand out slices to your strapped in kids. Beverages? Saliva. Side dish? The view out the window.

I know it's only Wednesday but I'm all done. I'm not sure if it's the three week long sinus infection turned into the most evil cold virus I've ever had- did you know you can get a canker sore on your uvula? Yeah, the dangly thing in the back of your throat. It can get a canker sore. What does it feel like? Like a French kiss from Satan that's what. I'm done. Finished.

Between that and, oh I don't know, the imminent threat of WWIII every time I turn on the news, car pizza just feels right.

Moms should rule the world, do you know why? We'd be too tired to fight with each other. There'd be no war, just incredible innovations in the laundry sector, free childcare for all, and government subsidized wine coolers. Every grocery store would be a drive-thru. Montessori sleep-away camp for three-year-olds would be a thing. Every teacher would be given a home, six-figure salary and regular massages in exchange for abolishing both the science fair and homework in general.

Lego Friends, Caillou, and that weird Barbie Dreamhouse show would be canceled. All Shopkins would be confiscated and publicly burned. Goldfish crackers would be fortified with all of the vitamins and minerals a child needs to grow strong. A safe, natural, non-habit forming, zero stigma sleep aid for children of all ages would be brought to market.

It would be utopia.

But until then, we have car pizza for under $6 and all the Advil you can (safely) eat. I guess it's not so bad. The kids are cute.

Hang in there, messes. Do what you can. Don't let anyone judge you. Bedtime's coming.

Love, Bunmi


How cute is this little sweetie with our activity cards?!


(Photo and wee babe courtesy The Exclusive Pumping Mom)


The Fresh Mommy

Thanks for including us in your awesome lineup at faves at the Northwest Women's Show last weekend, The Fresh Mommy!

Northwest Women's Show + Savvy Family Expo

For nearly 30 years, The Northwest Women's Show has been bringing the latest and greatest products and services to the Women of the Pacific Northwest. With Main Stage acts that included a Macy's Fashion Show, performances by Le Faux - Seattle's Most Outrageous Celebrity Impression Show, the Seattle Firemen 'Fireworks!' show, and secondary stages that included various health and wellness presentations, and live cooking demonstrations, this year's event definitely did not disapoint!

In addition to the live entertainment, hundreds of exhibitors were on hand to show off their latest product and service offerings. This year's event also saw the inclusion of The Savvy Family Expo which brought along it's own gathering of family focused vendors and brands.

Our Favorites:

Giblets The Anatomy Bunny- An adorable stuffed bunny that includes a zipper pouch with all of it's organs. Yes you read that correctly, and yes It's adorable.

NurtureU - This unique set of cards empowers moms, providing them with simple and fun activities designed to help children from 0 to 12 months develop essential skills.

Sandilake Clothing - Simple, modern, and fresh clothing for kids and adults.

Tekhni - Incredibly Fine Woven Baby Slings.

LUVAcakes - Gluten-Free Chocolate Lava cakes, made with Luv.

Chart Γ  la Carte - Customizable Organizational Boards

clek - Possibly the coolest car seat ever.

Quinoa POP POP - Quinoa based snack.


Click the link below to check out more pics from this year's show!


We're thrilled to be at the Baby Bump Expo NW this weekend with our activity cards (of course) and experiential homemade playdough!

It's so easy and so fun. We make it on the reg at Nurture U. Here's our favorite recipe:


1 cup water
1 tablespoon vegetable oil
1/2 cup salt
1 tablespoon cream of tartar
A tablespoon or two of dried Jello mix
1 cup flour


Combine wall of it in a saucepan and stir over medium heat until playdough consistency. The cream of tartar makes this dough last 6 months or longer, so resist the temptation to omit this ingredient if you don't have it on hand. The Jello gives it color and scent! Store this dough in an airtight container or a Ziploc freezer bag.

And come see us, Seattle!


Feelin' this. Thank goodness it's Friday!


#nurtureu #activitycards


Celebrating Dr. Seuss' birthday week by telling his age-old tales with elementary school kids this week. The messages are still so valuable and fun. We love Oh The Places You'll Go! What's your favorite?


#drseuss #readacrossamerica #activitycards #nurtureu #idahomade #babyshowergift #books


Teaching babies to eat food involves more than just putting it in their mouths. Once they can sit, place them in a secure upright seat and show them utensils and talk to them while you're cooking in the kitchen - about how you're following a recipe, peeling carrots or frying bacon! They love to watch and learn.

See more great tips and tricks for interacting with your wee ones in our pack of 80 activity cards!

#nurtureu #activitycards


Here's to Friday, mamas and papas! Hope your week was one filled with love (and last minute SpongeBob valentines with tattoos)!


#nurtureu #activitycards #mama #baby #babygram #mamagram #babyshowergift #idahomade


We've even got a card for when you're not feeling so calm, cool and collected. Actually, we've got quite a few. Take time to #nurtureu.


#activitycards #mama #baby #babygram #mamagram #babyshowergift #idahomade


Coloring isn't just for kids. What a great stress-reliever! As always, don't forget to take time to #nurtureu.


#activitycards #mama #baby #babygram #mamagram #babyshowergift #idahomade


Packing up for the Canyon County Kids Expo in Nampa at the Ford Idaho Center from 10am-6pm tomorrow! Stop by the Nurture U booth to see our activity cards in action and buy a set.


#nurtureu #activitycards #mama #baby #babygram #mamagram #babyshowergift #idahomade


Don't know the gender of the baby? Nurture U activity cards make the best baby show gift regardless! Pick up a set today at Buns in the Oven in Boise or on our website at


Did you know that the first 1,000 days of life is a significant period for your baby's brain development? We've got 80 of the most simple and fun tips to make the best of it.


#nurtureu #activitycards #mama #baby #babygram #mamagram #babyshowergift #idahomade 01/11/2017

Raising Radicals: 6 Body Positive Books for Kids | Mamalode

Did you know that our own Amy Pence-Brown - Writer, Artist, Body Image Activist writes elsewhere? We love her list of body positive books for kids! While I can (and do) tell my kids over and over that all bodies are good bodies and that there is no wrong way to have a body, it's so nice to expose them to other voices, artists, and stories in addition to mine.


Happiest New Year from all of us at Nurture U! Hope you are enjoying the season with your wee ones.


#nurtureu #activitycards #mama #baby #babygram #mamagram #babyshowergift #idahomade


The new holiday Smirnoff's peppermint vodka has a scratch-and-sniff bottle and festive packaging, perfect to spike your holiday cocoa with while you're baking up a storm, mamas. This holiday season and always, don't forget to take time to #nurtureu.

Happiest holidays from our team in Idaho!


#nurtureu #activitycards #mama #baby #babygram #mamagram #babyshowergift #idahomade


One of our favorite children's book authors and illustrators is Jan Brett. And The Hat is one of our favorite holiday/winter books. We hope you enjoy reading to your wee ones snuggled up under blankets this season and always.


#nurtureu #activitycards #mama #baby #babygram #mamagram #babyshowergift #idahomade #janbrett #thehat #readbooks


Practicing gratitude is always beneficial. Take time to #nurtureu.


#mama #baby #babygram #mamagram #babyshowergift #idahomade 12/02/2016

Dear Future Self, This Is the Mom Moment You Should Remember

We totally agree. Why ordinary memories are the extraordinary ones


Just another reason to get out those non-toxic (and non-permanent) markers around 8 months. More amazing ideas from our activity cards. Get your set today!


#nurtureu #activitycards #mama #baby #babygram #mamagram #babyshowergift #idahomade


Our activity cards offer such simple reminders that even ordinary moments can be extraordinary teaching moments.

#nurtureu #activitycards #mama #baby #babygram #mamagram #babyshowergift #idahomade


Super excited that you can now find our activity cards at Boise's favorite Hyde Park toy store, G. Willikers!


My Questionable Life


Happy Friday out there. And as always, don't forget to take time to #nurtureu.

Parenting is...interesting. These are just some of the words that'll come out of your mouth.


Happiest Halloween out there!

(photo courtesy 10/30/2016

What It Means If You See a Teal Pumpkin This Halloween

Teal pumpkins mean that you know that not all kids can have all foods and that you can provide a fun non-food treat to the little ghosts and goblins that visit your home on October 31st. Learn more here: Why teal pumpkins can make a parent's heart sing 10/26/2016

I Really Am Enjoying Every Minute: A Letter To My Last Baby

"I know it’s time to move you out of our room. But each morning I wake up and peek over at your big smiling face. And the thing is, if I could scoop up each of your siblings and plop them back into the rock n’ play next to my bed, even for just one more night, I would. So for just a few more nights, I’ll keep you close."


A sweet letter from Scary Mommy: All of your firsts mean I am saying goodbye to stages of my life I have cherished. I’ll celebrate with a lump in my throat because you are my last baby. 10/21/2016

My First Outing as a New Mom Was a Disaster | What to Expect

That first time leaving the house with baby can be exhausting and overwhelming. Take it slow and don't be too hard on yourself.


We love this post from our friends at What To Expect: Don't be surprised if that first outing doesn't go as planned...this mom's certainly didn't.


Happy Monday out there! 09/09/2016

Parenthood, the Brilliant with the Sacrifice | NurtureU

We've all been there - at the dinner party where you were dying to eat a meal with adults and conversation that didn't involve baby talk and you end up on the playroom floor with your plate in your lap surrounded by all the little ones. Here's to the beauty and brilliance of mommyhood in the early days. Written by Elizabeth R. I don't see enough written about how hard motherhood really is. I see blogs full of witty lists, short and easy to digest on the fly. But nothing about how truly it can break you down, how your former self, can feel so far gone. Sometimes, when it’s particularly bad, I sens...

[08/31/16]   Parenting wee ones is exhausting and hard sometimes.



Ten box sets of our NurtureU activity cards were recently donated to the Marian Pritchett School at Booth Memorial in Boise. The school has been serving pregnant teens and young mothers since 1964 and we couldn't be more thrilled to help their mission!


Timeline Photos




NurtureU 80 activity cards for parents and babies on a plastic ring. $23.99 per set.



Boise, ID

Opening Hours

Monday 9am - 4pm
Tuesday 9am - 4pm
Wednesday 9am - 4pm
Thursday 9am - 4pm
Friday 9am - 4pm
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