Alma Mushi

Gratitude is a powerful emotion, and because of you, we are overwhelmed with it. Today we would like to honor all our clients everywhere in the world. When we started this business, we did it because we had a passion for our services, but building a relationship of trust with our clients is our top priority.

You are the heart and soul of our business, simply speaking, there would be no us without you, and your loyalty means everything to us. You know that we are working diligently to be the best in our field because we aim to contribute to the wellbeing and business prosperity of every one of our clients.

Thank you for supporting us. As long as we are here, we will always support you!

Événement: Stratégie digitale sur les réseaux sociaux & Business Networking

Matinée de formation sur le marketing des médias sociaux et Business Networking. Réservez votre place maintenant.

Événement: Stratégie digitale sur les réseaux sociaux & Business Networking Vous souhaitez apprendre à gérer vos réseaux sociaux? Comment optimiser votre manière de communiquer sur Internet? Apprendre à mettre en […]

Hoje em dia vivemos todos nu mundo digital, cada empresa e empresario faz o que pode para superar a concorrencia e muitas vezes, não consegue. No fim, a pergunta (que ouvimos mais e mais ) se o marketing online realmente funciona, é uma pergunta legítima. A resposta pode vos surpreender ... 😉 Eu a conheço já, se estas com curiosidade, é só pedir um convite. 😇

Na próxima terça-feira o Joaquim Jorge Liso da Target4Biz, será o Palestrante da Semana, onde nos irá brindar com o tema "Tem a certeza que o Marketing Online funciona?". Se estiver tão curioso com a resposta como nós, não irá querer perder a oportunidade de saber a resposta. peça-nos por mensagem privada para ser convidado a assistir.

Woman’s Day is an amazing opportunity to remind ourselves that fighting for our ladies is very important thing to do.
Today we celebrate every woman on the planet because every life begins with a woman. Our world would mean nothing without women. Their courage that exists in perfect harmony with amazing tenderness saves our world every day.
Happy Woman’s Day to our mothers, daughters and sisters!

This year was very special, Christmas is not the same as we used to celebrate it, but at the end of each year, each of us is stronger !
We are fighting for our life, we are fighting for our job, we are fighting for our business, and I am sure at the end we will win.

May Peace, Love and Light be with you and your loved ones this special Christmas ! From the bottom of my heart I am sending big hugs to all of you my dear friends. Merry Christmas 2020 !

Have you heard of VUCA ? It is an an acronym, first used in 1987 by Warren Bennis and Burt Nanus while developing leadership theories, to describe or to reflect the:
Volatility, Uncertainty, Complexity and Ambiguity,
- of general conditions and situations.
We have been living in this environment for some time now, and Covid 19 pandemic only accelerated the awareness of it as the pace of change is increasing daily and steadily.
We have changed the way we live, love, parent and work… therefore, the way we are making decisions.

What does it mean to live in a VUCA environment ?

1 - Volatility: scares people due to the pace of change.
2 - Uncertainty: in spite of being neutral, generates fear, which hinders planning and action.
3 - Complexity: complicated and unpredictable, make us uneasy and uncomfortable;
4 - Ambiguity: allows several ways out … which algo generates uncertainty and fear.

What are you ready to do to make your life and the ones around you easier and more productive, while living in this VUCA environment which won’t disappear ?
We have to live in it, with flexibility and agility to adapt to the pace of change.
Feel free to reach out if you have any questions as I would really appreciate the opportunity to connect !

You know that your brand is much more than a pretty website ? It represents all that your company stands for, values, persona, and so much more.
At Alma Mushi Agency we create and leverage expertly crafted content and visual assets to connect the dots between your brand and your audience. We create brands that resonate with your audience on an emotional level and deliver an awesome experience.
Alma Mushi Digital Consulting is a management advisory firm that assists organizations with complex transformational challenges. Our differentiator is in how we do it.
A powerful mix of business consultants, industry talent, and IT experts, we are eager to take on your challenge and provide a custom solution tailored to suit your specific business or public sector needs.
Digital marketing specialist we create strategies to drive results for leading brands, innovators and government.
Questions ? Challenges ? Talk to us ! We are here to help you :-)

Back to basics of the communication: Listen - Ask - Conclude

Listen to your interlocutor ! It seems so simple, so easy, so basic, and at the same time it is not easy to do it. People try to answer or give a solution without listening.
We forget that by listening carefully when someone speaks, we're telling them that we care about what they're saying, we care about them, we are really present to help.
Personally I consider this step like the foundations of a building !!!
If you are not a good listener, don't worry, you we can learn to be better listener by practicing. The more you do it, the better you get at it, and the more positive your interpersonal relationships will be.
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Asking questions is the key to business success because questioning is an important component of the teaching/learning process and is embedded in quality instruction and strategic thinking.
Questions are used to teach as well as to assess the interlocutor's understanding, and thus questioning plays a critical role in the overall success of the verbal communication.
There are five key questions that we can ask in order to analyze an argument:
1 - What are the issue and the conclusion?
2- What are the reasons?
3- What are the assumptions?
4- Are there any fallacies in the reasoning?
5- How good is the evidence?

Some deep thought-provoking questions:

A: What should be your company's mission, vision and goals ?
B: Should everyone in your company be striving toward a common goal? If so, what would that be?
C: Can you think of something that everyone could agree on, despite the chaotic world we live in?

In business asking questions is important: It helps you uncover the challenges you're facing and generate better solutions to solve those problems. ... If you're asking a question, you're not rushing in to provide the answer, give the solution, or take on the challenge.
I hope I've encouraged you to see that there's far more can be gained than lost from asking questions.
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Why is a conclusion important, even in verbal communication ?
It provides closure for the interlocutor while reminding him of the contents and importance of the subject or issue discussed.
In other words, it is reminding the interlocutor of the main argument.
Your conclusion is delivered at the end of the speech and is often what most people remember immediately after your speech has ended.
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Is there any question for me ? Feel free to ask me :-)

The quote of today, is about a way of living :-) If every small action we take every day is done correctly, the big picture we create at the end is what we dreamed in the beginning. Have a good day my friends.

How many times I've heard clients saying: "My company is too small, I can't compete with my competitors on digital, they're very big "!
- Well, yes, You Can. And you know what ? On digital every business starts small, if others became big, you also can !
Contact me to know How ! [email protected] www.almamushi.com

This difficult year is almost at the end, but there are still crucial moments that businesses can benefit, like Halloween, Christmas, and New Year.
Attract more visits to your website, get more leads to convert into sales, before these big moments are already there.
If you're open to grow your business and get more new clients, book a free session now: [email protected]

In a digital marketing strategy, EVERYTHING is important ! If you do organic SEO campaigns without optimizing your website, you will not have good results.
If you do Google Ads, Facebook Ads, or Instagram ads without a purpose and a good landing page, you will not have good results.
If you don't chose the keywords that bring traffic and business to your website, you will not have results at all !
If you need help to find these magic words, send an email to me: [email protected] I'll be glad to help you :-) www.almamushi.com

There are people who are entrepreneurs by choice and other by obligation. In both cases, entrepreneur's life IT IS NOT easy (and in my opinion it should be worse when it's an obligation).
In my case, being an entrepreneur it's my choice.
I've been on my way from 2005, and I know how hard it is to: prospect, make sales proposals, analyze and know your business market, make a business plan, sale, keep clients close to you, understand their needs, create a brand, ... and the list goes on. Hopefully, during all these years, I've by my side my loyal business partner who's a great mentor and visionary when it comes to business matters.
Those who try to grow their business alone, I strongly advise find a partner, and : never give up ! It is your dream you are making true, and you can not give up because it is too hard.
Remember, success is not the destination, it's the journey.

💪

Google Voice Search is a function that allows users to search the Web using Google through spoken voice commands rather than typing. Google Voice Search can be used on both desktop and mobile searches.
First introduced in 2010, Google Voice Search initially required users to call a phone number from their mobile device, after which they were prompted by a recorded message to “Say Your Search Keywords.” The user would then say whichever keywords they wished to search for, which would then update an open webpage with results for their query, or offer users a link they could click to be taken to a search engine results page for their query.
Google voice search it’s changing the way Google handles search queries, how users search for the information we need, and even our attitudes toward search engines in general, therefore businesses and marketers must develop content, ad campaigns, and strategies with voice search in mind.
Are you taking benefits from this search opportunity to reach more people/clients for your business ?

Napoléon Hill wasn't unknown for me, but it was during my MisterMind Training with José Augusto Teixera (in the picture) and Fernando Baptista that I learned more about him. Today, I would like to share with you, what I call, the essence of the philosophy of success:
"If you think you are defeated, you will be defeated. If you don’t think “I want it at any cost!”, you will achieve nothing. Even if you want to win, but you think you will not succeed, victory will not smile at you.

If you do things in half, you will be a failure. We have discovered in this world that success starts with people's intention and everything is determined by our spirit.

If you think you are a failure, you become one. If you aim to achieve a higher position, you must, before obtaining victory, equip yourself with the conviction that you will infallibly succeed.

The struggle for life is not always advantageous to the strongest or the smarter guy. Sooner or later, the one who captivates victory is the one who fully believes: I will succeed!" - Napoleon Hill

FOCUS ON YOUR DESIRE ! www.almamushi.com

This is not a 1 million dollar question, it's a very simple one. When you know that our social and economical life is based almost 90% on digital, and you want to be there and earn money, the next step is knowing how much can you invest on this digital battle.

The more BIG companies and SMBs will fight, the more prices will get higher. What expenses should you expect when hiring a digital marketing and SEO expert like me ?

First, I will analyse your situation, your digital tools (website, social media accounts, business communication); then I will analyse your market and competition to get the best key words that will bring money to your business; I will optimise your website with these keywords; I will create content and SEO campaigns to bring backlinks and visits to your website and reputation to your DNS, I will create and manage newsletters to improve your business communication with clients and prospects, I will create content and manage your social media accounts. At the end, I will bring you leads so you can convert them on sales.

Now, back to our question: how much can you pay/invest on this process ? Send me an email with your answer: [email protected] I will be happy to help you :-) Or visit my site for more information about my services: www.almamushi.com

Custom landing pages are essential when it comes to maximizing conversion of leads when using inbound marketing techniques like SEO, AdWords and social media to drive visitors to a site. The best results are achived with a perfect landing page. Therefore, how to create a perfect landing page ? I invite you to read the article here: http://almamushi.com/the-perfect-landing-page/

This year has been a particular difficult year for the global economy and it will not be easy to finish it with good results. As an entrepreneur and manager of small companies, my goal is to improve as much as possible the 2020 business results, before the 31st of December !
The fourth quarter, however, isn’t a time to falter, and many savvy business leaders know they have an opportunity to make it their best ever by keeping three key things in mind:

Re-evaluate business goals – this is very important because after the months of great shock we can see the situation more realistic and find new solutions;
Engage - your collaborators and business partners in your business development, engage your prospects and clients on new projects;
Improve – your business digital presence. As I said earlier, we are living in the digital world, almost everything is digital and I don’t believe that next year, people and businesses will go-back to old habits of before coronavirus.
The clock is running, and great businesses understand that they have a limited number of timeouts. The fourth quarter is when savvy business leaders and their teams distinguish themselves from the competition and find a way to win.
Are you a winner ??? I can help you be a winner. Visit my website for more information about my services and get in contact with me. www.almamushi.com

Never waste your time trying to explain yourself to people who are committed to misunderstanding you ! This rule is available for any kind of channel communication.
Well applied in social life, it helps not losing time and energy.
In business life, it helps, also, not losing money.
If you're talking with a prospect or a client who to every thing you say, there's a counter-argument trying to break down your communication, is better leave. Because, even if you make a sale, it will be a small victory compared with what you will/can lose later.

Marketing, essentially, is the creation of visibility and awareness to consumers about your business with the end goal that your message about your products or services ends up in front of someone who would potentially purchase it.
In all marketing channels, the segments of marketing are the 4 P’s: Product, Price, Promotion, and Place, and in order to run a good marketing campaign, it should start with a good understanding of the product you’re attempting to sell. Any method that you use to promote the product will help it gain more visibility and exposure, But some are more effective than others.
While Traditional Marketing will still have its place and still generate some business, it has downfalls aplenty. Consumers are not able to be interacted with directly, businesses have no control over timing and there is no way to truly capture your target audience. Another downside to traditional marketing is the higher cost, there are limited customization options, and there aren’t any metrics that can be used to measure ROI. What this means, you will incur more cost and might not have a good return. The ad, if posted in a newspaper, for instance, will only be effective if it is seen by the target audience on the day it was published, and how often is that?
At the other side, on Digital Marketing we create Social Communication, is easy to measure every action, lets campaigns run in multiple locations and to various audiences.

Some Digital Marketing Statistics: 80% of shoppers research online prior to purchasing; Google is responsible for 96% of mobile search traffic and for 94% of total organic traffic; Utilizing blogs with videos can increase organic search results up to 157%.
So, what are your goals for digital ? Talk to me to create the best digital marketing strategy to achieve them.