Lightbulb Learning

Lightbulb Learning

Well designed learning = increased results, revenue, and referrals. Like the page to learn more.

Operating as usual


What do you need to know if your course is good?


Results gets referrals. ⭐


Course creation can be overwhelming. Don't worry - there is a system!


Learning outcomes offer a proven way for you to communicate with your customer what they will learn.


It's how we're wired 😀💡


Online learning has been around for decades and yet there are still people who think that online learning is ineffective.


Do you want your customers doing this about your course?


Grow your business with online courses.


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Thoughts on seeing yourself on camera?

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How long would it take you to design 1 hour of content? 😄🤓


As an online course content creator, what are you always getting asked about?


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My suggestion is that you have overarching learning outcomes for your entire course, and you have individual learning outcomes per module. So that really helps you now create clarity about what it is that you're seeking to achieve in each module.


We have this term in learning design called scope creep.

Scope creep is when the scope of the project starts to creep out.

For example, I might be asked by a corporate company to design a program for them. And we talk about the design, I will work with them around the design, what they're looking to achieve, all of those kinds of things.

If I don't have then at that stage set learning outcomes with them, And say, okay, do we agree that this is what the course is going to be?

Then I find myself in trouble in two ways. One, the client can come to me and say, Oh, I actually know we want this as well. And I may have priced this job based on what we originally agreed on.

And secondly, I may start adding all sorts of stuff that's irrelevant.

It's not what the client wanted, right?

So these learning outcomes become a really clear guideline for us about what should be in it and what shouldn't be in it, right?

We're designing specifically to achieve these outcomes.


One of the things that learning outcomes gives us is it gives us real clarity.

Just like goal setting.

So, you know, if you're not creating a goal and you're not creating a direction, then you've got really no clarity and you'll end up in the case of goals, you'll end up going all over life and hoping that you end up achieving the things that you're looking for.

The same is true with learning outcomes.

Some people call them learning objectives.

So please think of these as interchangeable terms, objectives, outcomes.

I prefer outcomes because to me that sounds like we've actually really done something, right?

Objective sounds like it's a forward goal to me that may or may not be achieved.

Whereas if I'm designing learning, I want to make sure that people actually achieve those learning outcomes.


If you are espousing knowledge, if you're sharing a lot of your knowledge, how can you make it, move it from what was a noun to now a verb? So move it from a passive kind of language. Where people could sit back, listen to you talk and go, yeah, that's really good.


There's some research out there which continues to be researched as to how much the human brain can take as far as information and watching time on videos and stuff.

You guys have heard this, right? I mean, you've probably heard every variation of the theme.

There's, there's people in the current popular knowledge is that it needs to be seven minutes or less.

Now, I just cannot concur with that at all, because how many people do you know will happily binge watch, um, a TV series on Netflix, right?

Like how many people do you know that will just happily Netflix it out for hours, right?

So that absolutely debunks the theory that people are only going to watch a video for seven minutes, because they're watching a TV series for a lot longer than that.

So the thing there is we've got to make sure that the content is compelling enough, just like what Netflix does, just like what a TV series writer does.

I've always said I'm going to partner with somebody who writes a TV series and get some insights from them. Be so much fun.


There are two ways in which you can sequence.

One is simply sequential path of thinking, I call it.

So, what is the sequential path of thinking? You can map this out.

If you're taking somebody from here to here, there is certain steps that it's going to take them to go from here to here, right?

And you can map that out and deliver your course in the same order, because that then makes sense to the person's brain.

And throughout your course, you're explaining this is where we are on our pathway, right?

So you're giving them those steps all the way through.

Now, the other style of sequencing is a staircase.

A staircase, rather than it being one step after the other, a staircase builds one thing on the next.

You have to have step one in order to then be able to do step two and step three and step four and step five, right?

So two different ways that we can think of it.

The sequencing or the sequential path of thinking quite linear. Staircasing is when we build one thing on top of the other.


Are you trying to be perfect on camera? Remember success not perfection.

Shoot a video today because done is always better than perfect.


All roads need to lead to whatever the learning outcomes are, right?

In today's pace and of our society, we want things quicker and faster than ever. And so, the biggest piece of advice I can offer you here is if it doesn't meet the learning objective, it shouldn't be in the course. So, think about what the learning objective needs to be. What are you trying to get them to think, say, and do differently?

And then, if it doesn't do that, it shouldn't be in the course. And nine times out of ten, you can carve out a lot of your course content as a result of just that one sentence that I've said.


There are three main ways that people learn

1. Visual learners like to be able to see things. They actually interpret or, they absorb information through their eyes, right. So they will learn by observing, reading, watching things. slide decks are really helpful in this situation. Having those graphics. visual learners will really enjoy graphics and those sorts of things as well.

2. Auditory learners, obviously, they're the ones that are learning through the sound aspect of what we're delivering. so they like to be able to listen along. A podcast is perfect for an auditory learner. they like discussion as well. They'll like those sorts of styles of, discussing, maybe discussing a deep concept would be really helpful for them.

3. And then finally, kinesthetic learners, they're very much a learning by doing kind of a style. they process information through their body. They need to experience it in order to really understand it.

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Course Makeover Challenge In just 3 days, we're going to turbocharge your course creation skills and help you create a course that students can't resist. This isn't your typical


If you've already got a course going on that you've already designed, then how are you measuring success? So, what does success look like for your students?


What's actually happening in our brain, those lightbulb ideas, those AHA moments, are actually things that are occurring in a physical sense in our brain and often a physical sense in our body.

Drop me a comment. Let me know what are your AHA moments

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Videos (show all)

Less is More Short Part 3 - Whittling
Less is More Short Part 3 - Whittling
Less is More Short Part 3 - Whittling
Part 1: Less is more...#coursecreator #traininganddesign #contentcreator #contentstrategy
Less is More in the world of instructional design or training and design in any course
Part 2: Less is More...#coursecreator #traininganddesign #contentcreator #contentstrategy
Being a student for a change!
Showing up Authentically