Pharma Literati

Pharma MNCs Embrace Collaboration in India: A Strategic Shift in Response to Domestic Competition”

📌Pharmaceutical multinational corporations (MNCs) are adapting their strategies in the Indian market due to stiff competition from domestic companies.

📌Facing challenges from Indian counterparts, who demonstrate superior scalability and innovation, these MNCs are transitioning towards partnerships with local firms. This approach allows them to continue benefiting from their brand presence while keeping operational costs low. This shift has been highlighted in a coverage by CNBC TV18, reflecting the changing dynamics in the pharmaceutical industry.

📌Key players involved in this strategy shift include AstraZeneca, Cipla, Emcure, Dr. Reddy’s, Glenmark, Novartis, Eli Lilly, and Sanofi.

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Indian authorities, over a one-year-period, have cancelled licences of 64 pharma companies, while 17 drug testing laboratories have been asked to shut down for non-compliance with ‘good manufacturing practices’ and other “continued” procedural lapses.

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