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CAREER WATCH :METEOROLOGY
Meteorology is known as a branch of atmospheric sciences which includes both atmospheric physics and atmospheric chemistry. One of the main focuses of Meteorology deals with Weather Forecasting. The study and process of meteorology came into view in the 18th century. In the 19th century, there was a huge progress in the field of “Weather Observation”. Until the laws of physics and the development of computer were introduced, this allowed the automated solution for many equations that helped model the weather. In the latter half of the 20th century there was a major breakthrough with “Weather Forecasting”.
The prediction of annual flood and rain cycles were used by humans since the time of agricultural settlements. The approaches used earlier, before the time of agricultural settlements, were thoroughly based on astrology, which was further practised by priests. Meteorologists may work on daily weather forecasting, conduct atmospheric research, teach, broadcast the weather, or advise clients for private meteorological companies.
WHAT DO METEOROLOGISTS DO?
• WEATHER FORECAST – Using sophisticated computer models and data collected from around the world they tailor forecasts to their own local areas.
• ATMOSPHERIC RESEARCH- Atmospheric researchers study the workings of the atmosphere to better understand how it works, and how it's interconnected with our planet's waters. This connection often leads atmospheric researchers to work in tandem with oceanographers, hydrologists, environmental scientists, physicists, and mathematicians to collect and interpret data and study atmospheric phenomena.
• CLIMATOLOGISTS- Climatologists study historical climate patterns to understand long-term weather patterns and predict future climatic shifts. Most climatologists study global warming. Paleo-climatologists who study prehistoric climate conditions often do fieldwork to retrieve such physical evidence.
• FORENSIC METEOROLOGIST- Forensic Meteorologists investigate and provide information on weather conditions at specific moments in the recent past. Their work provides insight into how weather may have played a role in a traffic accident, fire, or other event having monetary or legal ramifications. Forensic meteorologists may testify in court.
• AVIATION METEOROLOGY- Aviation meteorology deals with the impact of weather on air traffic management. It is important for air crews to understand the implications of weather on their flight plan as well as their aircraft.

• AGRICULTURE METEOROLOGY- Meteorologists, soil scientists, agricultural hydrologists, and agronomists are people concerned with studying the effects of weather and climate on plant distribution, crop yield, water-use efficiency, phenology of plant and animal development, and the energy balance of managed and natural ecosystems.
• HYDROMETEOROLOGY- Hydrometeorology is the branch of meteorology that deals with the hydrologic cycle, the water budget, and the rainfall statistics of storms. A Hydro-meteorologist prepares and issues forecasts of quantitative precipitation, heavy rain, heavy snow, and highlights areas with the potential for flash flooding.
• NUCLEAR METEOROLOGY- Nuclear meteorology investigates the distribution of radioactive aerosols and gases in the atmosphere.
• MARITIME METEORLOGY- Maritime meteorology deals with air and wave forecasts for ships operating at sea.
• MILITARY METEOROLOGY- Military meteorology is the research and application of meteorology for military purposes.
• ENVIRONMENTAL METEOROLOGY- Environmental meteorology mainly analyses industrial pollution dispersion physically and chemically based on meteorological parameters such as temperature, humidity, wind, and various weather conditions.
• RENEWABLE ENERGY- Meteorology applications in renewable energy include basic research, exploration and potential mapping of wind power and solar radiation for wind and solar energy.

THE MAIN DUTIES OF METEORLOGISTS INCLUDE:
• Recording and analysing data from worldwide weather stations, satellites, radars and remote sensors
• Interpreting observations from the land, sea and upper atmosphere
• Providing customers (such as civil aviation companies, broadcast companies and military units) with weather reports/forecasts
• Employing mathematical and physical formulae and using computer modelling applications to help make long and short range weather predictions
• Researching and predicting climate change
• Helping to improve weather prediction models
• Writing research papers, reports, reviews and summaries
• Keeping up to date with relevant scientific and technical developments

You can only become a meteorologist if you have a good degree in an appropriate subject such as Meteorology, Mathematics, Physical Sciences, Computer Science or Environmental Science. A relevant postgraduate qualification (a Ph.D. or research-based M.Sc.) is also beneficial, and may be necessary for research positions.
THE JOB ROLE:

Meteorologist jobs are mostly concentrated on determining atmospheric process and phenomena in order to accurately forecast the weather. Most jobs are client facing, however, there are research-driven meteorology positions available. While job duties do vary between positions, most meteorologists should be able to perform the following tasks as part of their job:
• Deliver televised or streaming forecasts for newscasts
• Provide engaging content to digital media channels
• Demonstrate an understanding of social media and communicate effectively with digital stakeholders
• Communicate with local stakeholders, consumers, and students to communicate about weather science
• Represent business organization at community and industry events
• Review current literature to stay updated of industry and scientific advancements
• Ensure that communications are clear, engaging, and meaningful to stakeholders
• Analyse weather and provide accurate forecasts
• Ensure that weather content meets standards for journalistic integrity
• Coordinate weather communications across multiple platforms
• Have a deep knowledge or ‘intuition' regarding the weather conditions in pertinent regions
• Respond to emerging weather news
• Be prepared to travel temporarily on very short notice
• Provide information about weather, UV levels, and air quality issues like allergens and pollution
• Conduct meteorological research
• Use computer modelling to construct accurate predictions
• Analyze atmospheric data for trends and correlative relationships
• Communicate scientific presentations and reports for management, special interest stakeholders, and the public
• Engage in maintaining instruments in a regulated state by performing system checks and maintenance procedures
• Make specialized forecasts for marine, aviation and transport purposes
• Consult with policy and stakeholders about meteorological issues pertaining to agriculture, forestry, transportation, and environmental management
• Issue weather advisories and warnings regarding dangerous weather, UV levels, or air quality conditions
• Answer media inquiries during special weather events and provide information to the public
• Fostering a positive work environment
• Drafting and managing scheduling and budgetary timelines
• Testing and calibrating equipment and instruments
• Taking measurements and recording data

COLLEGES OFFERING COURSES IN INDIA:
A student who a career in Meteorology or Atmospheric Sciences may opt for an undergraduate course i.e. B.Sc. or B. Tech. soon after the completion of their +2 in Science Stream (class 12th). A Masters’ program in M.Sc. or M. Tech. can usually be completed in two years after the bachelor's degree. The requirement for admission to this program is usually an undergraduate Degree in Meteorology are: Physics, Engineering or Related Disciplines. Students who wish to carry out research work go for PhD. The minimum education qualification for this is a master’s degree in relevant field.
• IIT KHARAGPUR – P.G Degree in Earth System Science & Technology, P.G Degree in Geoscience
• IIT Delhi- M. Tech. in Atmospheric-Oceanic Science and Technology, Ph. D in Atmospheric Sciences
• Cochin University of Science and Technology- M. Sc. in Meteorology, Ph. D in Atmospheric Sciences.
• Andhra University- M. Sc. in Meteorology, M. Sc. in Hydrology, M. Tech. in Oceanic Sciences
• India Institute of Sciences, Bangalore- M. Tech. in Earth Sciences
COLLEGES OFFERING COURSES ABROAD:
• Victoria University Wellington, New Zealand- UG and PG Program in Geology, UG and PG Program in Geophysics (Meteorology), Masters’ of Meteorology (M. Met), PG Diploma in Meteorology
• University of Leeds, United Kingdom- B. Sc. in Earth and Environmental Sciences with Foundation Year, B. Sc. in Meteorology and Climate Science, M. Env. Meteorology and Climate Science.
• University of Reading, United Kingdom- B. Sc. in Meteorology and Climate, M. Met. In Meteorology and Climate, B. Sc. in Mathematics and Meteorology, M. Sc. in Applied Meteorology, M. Sc. / Diploma in Applied Meteorology and Climate with Management, M. Sc. / Diploma in Atmosphere, Climate and Ocean.
• Iowa State University, USA- UG Major in Meteorology, M.S in Earth Science, Ph. D in Earth Science, Ph. D in Meteorology, M.S in Meteorology
• University of Edinburgh, UK- B. Sc. in Meteorology and Geophysics, B. Sc. in Meteorology, M. Phys. In Physics and Meteorology, B. Sc. in Earth Science, M. Sc. in Earth Science
CAREER WATCH :
METEOROLOGY
Meteorology is known as a branch of atmospheric sciences which includes both atmospheric physics and atmospheric chemistry. One of the main focuses of Meteorology deals with Weather Forecasting. The study and process of meteorology came into view in the 18th century. In the 19th century, there was a huge progress in the field of “Weather Observation”. Until the laws of physics and the development of computer were introduced, this allowed the automated solution for many equations that helped model the weather. In the latter half of the 20th century there was a major breakthrough with “Weather Forecasting”.
The prediction of annual flood and rain cycles were used by humans since the time of agricultural settlements. The approaches used earlier, before the time of agricultural settlements, were thoroughly based on astrology, which was further practised by priests. Meteorologists may work on daily weather forecasting, conduct atmospheric research, teach, broadcast the weather, or advise clients for private meteorological companies.

WHAT DO METEOROLOGISTS DO?
• WEATHER FORECAST – Using sophisticated computer models and data collected from around the world they tailor forecasts to their own local areas.
• ATMOSPHERIC RESEARCH- Atmospheric researchers study the workings of the atmosphere to better understand how it works, and how it's interconnected with our planet's waters. This connection often leads atmospheric researchers to work in tandem with oceanographers, hydrologists, environmental scientists, physicists, and mathematicians to collect and interpret data and study atmospheric phenomena.
• CLIMATOLOGISTS- Climatologists study historical climate patterns to understand long-term weather patterns and predict future climatic shifts. Most climatologists study global warming. Paleo-climatologists who study prehistoric climate conditions often do fieldwork to retrieve such physical evidence.
• FORENSIC METEOROLOGIST- Forensic Meteorologists investigate and provide information on weather conditions at specific moments in the recent past. Their work provides insight into how weather may have played a role in a traffic accident, fire, or other event having monetary or legal ramifications. Forensic meteorologists may testify in court.
• AVIATION METEOROLOGY- Aviation meteorology deals with the impact of weather on air traffic management. It is important for air crews to understand the implications of weather on their flight plan as well as their aircraft.

• AGRICULTURE METEOROLOGY- Meteorologists, soil scientists, agricultural hydrologists, and agronomists are people concerned with studying the effects of weather and climate on plant distribution, crop yield, water-use efficiency, phenology of plant and animal development, and the energy balance of managed and natural ecosystems.
• HYDROMETEOROLOGY- Hydrometeorology is the branch of meteorology that deals with the hydrologic cycle, the water budget, and the rainfall statistics of storms. A Hydro-meteorologist prepares and issues forecasts of quantitative precipitation, heavy rain, heavy snow, and highlights areas with the potential for flash flooding.
• NUCLEAR METEOROLOGY- Nuclear meteorology investigates the distribution of radioactive aerosols and gases in the atmosphere.
• MARITIME METEORLOGY- Maritime meteorology deals with air and wave forecasts for ships operating at sea.
• MILITARY METEOROLOGY- Military meteorology is the research and application of meteorology for military purposes.
• ENVIRONMENTAL METEOROLOGY- Environmental meteorology mainly analyses industrial pollution dispersion physically and chemically based on meteorological parameters such as temperature, humidity, wind, and various weather conditions.
• RENEWABLE ENERGY- Meteorology applications in renewable energy include basic research, exploration and potential mapping of wind power and solar radiation for wind and solar energy.

THE MAIN DUTIES OF METEORLOGISTS INCLUDE:
• Recording and analysing data from worldwide weather stations, satellites, radars and remote sensors
• Interpreting observations from the land, sea and upper atmosphere
• Providing customers (such as civil aviation companies, broadcast companies and military units) with weather reports/forecasts
• Employing mathematical and physical formulae and using computer modelling applications to help make long and short range weather predictions
• Researching and predicting climate change
• Helping to improve weather prediction models
• Writing research papers, reports, reviews and summaries
• Keeping up to date with relevant scientific and technical developments

You can only become a meteorologist if you have a good degree in an appropriate subject such as Meteorology, Mathematics, Physical Sciences, Computer Science or Environmental Science. A relevant postgraduate qualification (a Ph.D. or research-based M.Sc.) is also beneficial, and may be necessary for research positions.

THE JOB ROLE:
Meteorologist jobs are mostly concentrated on determining atmospheric process and phenomena in order to accurately forecast the weather. Most jobs are client facing, however, there are research-driven meteorology positions available. While job duties do vary between positions, most meteorologists should be able to perform the following tasks as part of their job:
• Deliver televised or streaming forecasts for newscasts
• Provide engaging content to digital media channels
• Demonstrate an understanding of social media and communicate effectively with digital stakeholders
• Communicate with local stakeholders, consumers, and students to communicate about weather science
• Represent business organization at community and industry events
• Review current literature to stay updated of industry and scientific advancements
• Ensure that communications are clear, engaging, and meaningful to stakeholders
• Analyse weather and provide accurate forecasts
• Ensure that weather content meets standards for journalistic integrity
• Coordinate weather communications across multiple platforms
• Have a deep knowledge or ‘intuition' regarding the weather conditions in pertinent regions
• Respond to emerging weather news
• Be prepared to travel temporarily on very short notice
• Provide information about weather, UV levels, and air quality issues like allergens and pollution
• Conduct meteorological research
• Use computer modelling to construct accurate predictions
• Analyze atmospheric data for trends and correlative relationships
• Communicate scientific presentations and reports for management, special interest stakeholders, and the public
• Engage in maintaining instruments in a regulated state by performing system checks and maintenance procedures
• Make specialized forecasts for marine, aviation and transport purposes
• Consult with policy and stakeholders about meteorological issues pertaining to agriculture, forestry, transportation, and environmental management
• Issue weather advisories and warnings regarding dangerous weather, UV levels, or air quality conditions
• Answer media inquiries during special weather events and provide information to the public
• Fostering a positive work environment
• Drafting and managing scheduling and budgetary timelines
• Testing and calibrating equipment and instruments
• Taking measurements and recording data

COLLEGES OFFERING COURSES IN INDIA:
A student who a career in Meteorology or Atmospheric Sciences may opt for an undergraduate course i.e. B.Sc. or B. Tech. soon after the completion of their +2 in Science Stream (class 12th). A Masters’ program in M.Sc. or M. Tech. can usually be completed in two years after the bachelor's degree. The requirement for admission to this program is usually an undergraduate Degree in Meteorology are: Physics, Engineering or Related Disciplines. Students who wish to carry out research work go for PhD. The minimum education qualification for this is a master’s degree in relevant field.
• IIT KHARAGPUR – P.G Degree in Earth System Science & Technology, P.G Degree in Geoscience
• IIT Delhi- M. Tech. in Atmospheric-Oceanic Science and Technology, Ph. D in Atmospheric Sciences
• Cochin University of Science and Technology- M. Sc. in Meteorology, Ph. D in Atmospheric Sciences.
• Andhra University- M. Sc. in Meteorology, M. Sc. in Hydrology, M. Tech. in Oceanic Sciences
• India Institute of Sciences, Bangalore- M. Tech. in Earth Sciences
COLLEGES OFFERING COURSES ABROAD:
• Victoria University Wellington, New Zealand- UG and PG Program in Geology, UG and PG Program in Geophysics (Meteorology), Masters’ of Meteorology (M. Met), PG Diploma in Meteorology
• University of Leeds, United Kingdom- B. Sc. in Earth and Environmental Sciences with Foundation Year, B. Sc. in Meteorology and Climate Science, M. Env. Meteorology and Climate Science.
• University of Reading, United Kingdom- B. Sc. in Meteorology and Climate, M. Met. In Meteorology and Climate, B. Sc. in Mathematics and Meteorology, M. Sc. in Applied Meteorology, M. Sc. / Diploma in Applied Meteorology and Climate with Management, M. Sc. / Diploma in Atmosphere, Climate and Ocean.
• Iowa State University, USA- UG Major in Meteorology, M.S in Earth Science, Ph. D in Earth Science, Ph. D in Meteorology, M.S in Meteorology
• University of Edinburgh, UK- B. Sc. in Meteorology and Geophysics, B. Sc. in Meteorology, M. Phys. In Physics and Meteorology, B. Sc. in Earth Science, M. Sc. in Earth Science

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07/10/2022

CAREER BRIEF: ADVENTURE SPORTS

All of us have some sort of a hobby, be it reading, sports, gardening and so on... Some of these hobbies have scope to be pursued seriously as a career. However, for a full –fledged career, one needs to develop expertise in it. Here let us discuss about an adventurous hobby which can be a part of enjoyment as well as good career choice. i.e a career in an adventure sport.
Career in adventure sports is a broad and generalized term. Adventure sports may be divided into three types broadly – Air Sports, Land Sports and Water Sports.
• Air Sports: Bungee Jumping, Paragliding, Sky Diving, Sky Surfing etc.
• Land Sports: Rock Climbing, Skateboarding, Mountain Biking, Skiing, Snowboarding, Trekking, Adventure Racing, Land and Ice Yachting etc.
• Water Sports: Scuba Diving, White Water Rafting, Kayaking, Canoeing, Cliff Diving, Snorkeling, Yacht Racing, Powerboat Racing, Wind Surfing etc.
This is mostly a male dominated career field as the work necessitates spending a lot of time away from home, in remote locations. But today more women are coming forward to participate in adventure sports. To promote interests of women, schools like 'Indian Institute of Skiing & Mountaineering, Gulmarg', has started courses exclusively for women.

Eligibility
Talking about personal attributes, main trait required for a career in Adventure Sports is physical and mental fitness along with sporting spirit. Also required is team spirit and leadership qualities, high levels of responsibility and a strong sense of commitment. To secure employment in this field, certification from any Adventure sport institute is enough. Proficiency in swimming is mandatory for water based sports. For getting jobs in Excursion agencies and Holiday resorts proficiency in any foreign language is necessary as the candidate might have to deal with tourists from across the world. There are lot of courses available for both beginners and experienced sports people.

Job prospects in adventure sports
Adventure sports is gaining popularity throughout the world specially in the tourism sector as part of Adventure Tourism. Due to the involvement of the media (National Geographic, Discovery, AXN etc), people have become more aware of adventure sports activities around them and want to plan an adventure holiday. (Adventure holiday destinations in India)
There are a number of career options to choose from, one can either specialise in one particular sport or a number of them.
These specialists may work as free lancers or may be recruited by specific agencies. Career options in adventure sports sector can be as Adventure Sports Instructor, Adventure Sports Athlete, Outbound Training Facilitator & Trainer, Adventure Sports Photographer, Adventure Tourism Facilitator, Adventure Camp Counselor, Extreme Sports Specialist, Water and Aero Sports Specialist, Trekking & Mountain Guide, Adventure Tour Guide and so on.
Opportunities for adventure sports professionals exist in Excursion agencies, Holiday resorts, leisure camps and commercial recreation centers, Sports centers and athletic clubs. You can set up your own adventure sports centre offering services and impart training in your area of specialization. They can work as instructors to teach students in institutes. Another option is to work in a training organization specializing in outdoor training. One can also opt Adventure Sports Photography as a career.

Remuneration
Sports like mountaineering and trekking are considered more lucrative since they attract the maximum number of foreign tourists. An adventure sports instructor can expect a pay package starting at Rs. 9000 - 10,000 per month. This can go up to Rs. 20,000 - 25,000 per month depending on what sport the instructor is dealing with. An experienced professional can earn between Rs 600 -1500 per day.

Institutes offering courses in adventure sports
Some notable institutes are
• Himalayan Mountaineering Institute JawaharParvat Darjeeling-734 101 (WB), India
• Offers Basic mountaineering course, Advance mountaineering course which are of 28 days duration. It also offers special courses for females.
• Nehru Institute Of Mountaineering Uttarkashi - 249193 Uttarakhand
• Offers Basic mountaineering course, Advance mountaineering course which are of 28 days duration. It also offers courses like special rescue training, specila mountain Guide course, sport climbing etc. of few days.
• Indian Institute of Skiing and Mountaineering IISM, House No 183, Kursoo, Raj Bagh, Srinagar, J & K- 190008
• IISM, Near Golf Club, Gulmarg, J & K- 193403
• Offers courses in skiing, trekking, water skiing, parasailing, mountaineering ballooning etc.
• Jawahar Institute of Mountaineering and Winter Sports (JIM & WS) C/O JIM & WS, Nunwan, PahalgamDistt: Anantnag (J&K) Pin-192126 NunwanPahalgam (J&K)

05/10/2022

Happy Dussehra to All

04/10/2022

Navratri Day 9- Maa Siddhidatri
Happy Navratri to All

03/10/2022

Navratri Day 8 - Maa Mahagauri
Happy Navratri to All

02/10/2022

Day 7- Maa Kalratri
Happy Navratri to All

01/10/2022

CAREER BRIEF: BRAND MANAGEMENT

A brand is a name, term, symbol, design or a combination of all these intended to identify a product or service of a seller or a group of sellers. The popularity of a company greatly depends upon the brand. It is an identity of the company and/or their products in the market. A successful brand can only be created through an efficient brand management system.

Brand management is the process of identifying and managing marketing techniques for a particular service or product to increase its market value, and popularity among the customers. It also involves managing the tangible and intangible elements of a brand such as cost, customer satisfaction, in-store presentation and competition. Brand management plays a broad and significant role in almost every business organization or a company. Most companies appoint a brand manager to manage and sustain their brands according to the market trends. A Brand Manager is a person who identifies a brand that will cater to consumers and work out marketing strategies to establish brands in the market. They plan, develop and direct the marketing efforts for a particular brand or product. Brand managers may deal with various kinds of brands in the market, such as premium brand, economy brand, fighting brand, corporate brand, family brand, individual brand, brand extension, private branding etc. and they should know.

A premium Brand typically costs more than other products in the category. An economy Brand is a Brand targeted to a high price elasticity market segment. A fighting Brand is a low priced, low quality version of a main brand, created specifically to counter a competitive threat.When a company's name is used as a product Brand name, this is referred to as corporate Branding. When one Brand name is used for several related products, this is referred to as family Branding.When all company's products are given different Brand names, this is referred to as individual Branding.
When a company uses the Brand equity associated with an existing Brand name to introduce a new product or product line, this is referred to as Brand leveraging.When large retailers buy products in bulk from manufacturers and put their own Brand name on them, this is called private Branding, store Brand, or private label. Private Brands can be differentiated from manufacturers' Brands (also referred to as national Brands).When two or more Brands work together to market their products, this is referred to as Co - Branding.
When a company sells the rights to use a Brand name to another company for use on a non - competing product or in another geographical area, this is referred to as Brand Licensing.
While applying a brand name to a product / service, brand managers are required to follow certain principles, like the name of the product should be simple to remember, easy to pronounce, highly recognizable and easily and accurately translated into all languages of the target consumer market. They should be aware of the latest trends in the market and must come up with ideas for new packaging designs, including shape, size, colors, fonts and imagery. A brand manager is responsible for developing new products according to the demands of the consumer. And for this they co-ordinate with various other sections and departments of production, research and development, advertising, sales, promotion, marketing research, purchasing, distribution, package development and finance etc. A brand manager should be able to present product's benefit as well as the company's image in the market and look superior as compared to other brands in the market. Now online brand management, known as e-branding is also becoming popular through social networking sites and blogs.

Eligibility to become a Brand Manager
Individuals aspiring to make a career in brand management must hold an MBA degree in Brand Management or Marketing Management. Graduates from any stream can pursue the 2 year MBA courses. Most institutes/ colleges admit students on the basis of the marks obtained in MAT (Management Admission Tests), CAT (Common Admission Tests), etc or through the specific admission tests conducting by the college/ institute.

Course areas
The main aim of the Brand Management course is to give students a fundamental understanding of how to build, measure and manage brands. The course imparts knowledge about principles of brand management, Market research, analysis of market trend, consumer demand, brand research, brand launch, USP (unique selling propositions of the particular brands), brand promotion, distribution, and packaging and marketing of a brand.

Skills required for Brand manager
The key to success for a Brand manager is practical thinking, and always being on the toes. A Brand manager should be result oriented, creative, energetic, organized and methodical. They should possess strong administrative, marketing, analytical, good presentation, communication and problem solving skills. A brand manager should be a good team leader, a good listener and must have the ability to manage different projects at the same time. A brand manager should have an instinctive feeling about future product concepts and should be enthusiastic about their product area. They must have the awareness about the principles of brand management that consist of various trademark laws.

Job Prospects and Career Options
• Brand Management is all about refining and presenting a particular product in such a way that it finds a permanent place in the consumer's mind.
• It is also about delivering various strategies and techniques necessary to sustain the product in the market.
• Brand managers are appointed for promoting and developing the products of a company. The Branding process begins with the evolution of a new product together with a comprehensive plan to make it an integral part of a consumer's life. But before the process begins, a market survey is conducted to assess the consumer sentiments.
• A Brand Manager is not responsible for sales, but for attracting the customer to opt for the product.
• A brand manager should be able to know how to deal with various kinds of brands in the market, i.e. premium brand, economy brand, fighting brand, corporate brand, family brand, individual brand, brand extension, private branding etc.
• As a brand manager one will have a budget from which, they will decide how much to spend on packaging, advertising, market research, promotions, etc. They assess the strengths and weaknesses of their brand and see how their brand compares and differs with their competitors.
• Brand managers can recommend changes in areas such as product design and quality to enhance the brand value.
• Job opportunities are available for brand management professionals in reputed industries such as Pharmaceuticals, mobile telephone companies, advertising agencies, television channels, newspaper organizations, travel, leisure or entertainment, leading manufacturers of food, soft drink, clothes, soaps, cosmetics and electrical products etc.
• The companies involved in providing financial services such as banks, insurance companies also employ experienced brand managers.
• Candidates with marketing and commercial experience can work for in-house marketing departments such as public sector bodies, charities and for management consultancies, business-to-business service providers such as IT, training and recruitment firms, commercial marketing departments, advertising and specialist brand consultancies.
Most of them start their career as a part of the sales team or marketing team of a company. Some companies appoint these professionals as marketing analyst or sales representative or junior/assistant brand managers under the supervision of senior managers. After gaining 2-3 years of experience, competent candidates are promoted to assistant brand manager/ product manager and finally to brand manager/ senior brand manager/ or Brand Development Manager and Marketing Director. The responsibilities of these professionals varies according to their roles.

Marketing Analyst: Marketing analysts work on one major brand or a group of smaller brands. They assist in business reviews including competitive analysis, manage budgets, execute assignments efficiently and accurately etc
Assistant Brand Manager: Assistant Brand Managers start their career with a small brand or company. They coordinate the various marketing functions such as packaging advertising, promotions, and public relations to execute the marketing plan.
Brand Manager: Brand managers manage assistant brand managers, marketing analyst and the team working on a major brand or large business or a group of smaller brands.
Marketing Director: Marketing Director is the position beyond brand manager, who oversee the major portfolio of brands. They guide overall strategy by coordinating the efforts of brand managers and assistant brand managers.
Renowned Indian industries such as Hindustan Lever, Mahindra and Mahindra, Godrej India, Sun Pharma, Alkem Pharma, Aditya Birla Group, Reliance, Wipro Consumer Durables, Dabur, Bajaj, Kotak Mahindra etc and International brands like Sara Lee, Reckitt Benckiser, Unilever, Procter and Gamble, General Mills, Mars, Nestle, Novartis, Pfizer, Cipla, Ranbaxy, GSK, Vodafone, Pepsi, Cocoa Cola, Aviva Life Insurance, etc. recruit brand management graduates. Health Care and pharmaceutical industries abroad have lucrative offers for brand management personnel.

Remuneration
The salary package of Brand managers vary according to the qualification, experience and organization. In the beginning a junior or assistant brand manager can earn between Rs 12,000 and Rs 18,000 per month. A senior brand manager with years of experience can get around Rs. 30,000 to Rs. 40,000 per month. Based on their performance, some companies provide incentives and annual bonus to Brand managers.

Institutes
• Indian School of Business Management New Delhi (ISBM)
• The International Institute of Retail Management (IIRM)
• Institute of Planning and Management (Delhi)
• Indian Institute of Management (IIMs)
• Symbiosis Institute of Management Studies (Pune)
• Xavier Institute of Management and Entrepreneurship (Bangalore)
• Indian Institute of Social Welfare and Business Management (Kolkata),
• MP Birla Institute of Management (Bangalore)

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IEdstitute: Freelance Research, Writing and Education IEdstitute: Freelance Research, Writing and Education
Global
Kolkata, 700049

iEdstitute is a team of academic professionals working in different countries for a long time. offers any type of academic research and writing services along with online courses. We organize FDP/workshops for free while collaborating with universities.

Study Free Consultancy Study Free Consultancy
9/1 Justice Chandra Madhab Road
Kolkata, 700020

Study Free Consultancy is a trusted German university Pathway, specializing in Undergraduate, Postgraduate, and Medicine(MBBS) applications.

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