SEED School for Executive Education and Development

SEED School for Executive Education and Development

Megosztás

Executive school from Budapest, providing executive learning journeys to the leaders of CEE region.

SEED Business School was founded to meet and serve the urgent educational needs of Central & Eastern European companies. The school offers a 6-month Business Leadership Program, a 4-month Foundations of Management Program, a 19-month Executive MBA, as well as customized programs for companies. International Business School professors and top CEOs from the CEE region train the pool of future region

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17/02/2025

In today’s fast-changing digital world, strong leadership and mentorship are more important than ever.

In a recent HVG interview, György Beck, SEED faculty member, former president of the John von Neumann Computer Society (NJSZT) and experienced executive, highlighted the critical role of leaders in navigating digital transformation.

Key takeaways from the conversation:
• Digital literacy is more than just technical skills - people and leaders must understand and leverage digital tools effectively.
• Mentorship shapes the next generation of leaders - guiding them with real-world insights, and not just theory is critical in supporting them.
• Trust and prioritize the education of the younger generation – they are best positioned to harness digital transformation.
• CEE leaders can have significant influence on the economy and society by bringing quality jobs and investments to the region.

You can access the interview here: https://m.hvg.hu/360/20250124_hvg-beck-gyorgy-informatikai-lehetosegekrol-digitalis-analfabetakrol-nyero-helyzetektol-a-sehogyig

Photos from SEED School for Executive Education and Development's post 12/02/2025

Celebrating 10 Years of SEED at Our Annual Alumni Event 🎉

On 5 February 2025, we gathered for a truly special SEED Alumni Event—marking the 10-year anniversary of SEED. It was an evening of reflection, connection, and celebration, bringing together our alumni, partners, and colleagues who have been part of our journey over the past decade.

The event, hosted by László Aczél (Managing Faculty at SEED) featured inspiring speeches, including that of Dr. László Eszes, SEED’s CEO and Academic Director, who highlighted that as the business environment becomes increasingly complex, leaders must learn to manage complexity. Dr. Eszes emphasized that in response to the evolving leadership demands, SEED has renewed its program portfolio, combining essential leadership skills with specialized focus areas. (Learn more: https://seed-uni.com/wp-content/uploads/2025/02/SEED_Open-Program-Portfolio_2025.pdf)

Zsolt Hernádi, the Chairman and CEO of MOL Group, and one of SEED’s founding partners shared his story of the founding of SEED and the vision that led to the establishment of the institution.

Saul Betmead de Chasteigner delivered a thought-provoking keynote on why strategies often fail and how leaders can bridge the gap between planning and ex*****on.

A highlight of the evening was recognizing the first-ever SEED BLP class, welcoming them back on stage and presenting them with a symbolic Alumni Member Card and a bonsai tree—representing the patience and dedication required to cultivate leadership. We also had the pleasure of welcoming Anthony Radev, SEED’s founder, who shared memories of the school’s early days and the vision that shaped its first class.

We had the honor of presenting the SEED Excellence Awards, celebrating outstanding professional and leadership achievements:
🏆 Zsuzsanna Ortutay, President of the Management Board, INA Group
🏆 Eszter Kamocsay-Berta, Founding and Managing Partner, KCG Partners
🏆 László Vastag, Managing Director, Center for Molecular Fingerprinting

For the first time, SEED and Intuitech introduced the X-Connect Award, recognizing SEED Alumni who exemplify the transformation of complex science into business ventures and bridge the gap between business and executive education. The award, presented by Balázs Horváth, Managing Partner of Intuitech, was given to Dr. László Vastag for his groundbreaking work in interdisciplinary research and innovation.

A heartfelt thank you to all who joined us in celebrating this milestone! Here's to the next decade of shaping leaders and making an impact. 🚀

Read more about the event: https://seed-uni.com/events/seed-connect-alumni-event/
Take a look at the photo gallery: https://seed-uni.com/events/seed-connect-alumni-event/ -gallery

Photos from SEED School for Executive Education and Development's post 27/01/2025

Good Luck, Bad Luck, or Just Opportunities?

We have concluded the second camp of our Aspiring Women Leaders Program. This time, we focused on:
• How to consciously build and leverage our networks?
• Work-life balance or Integration? How to make it effortless.
• Executive presence: How do I signal to the world as a leader and how to improve it?
• Feedback: How to give and receive feedback with the intention for growth and connection?

We truly enjoyed listening to the rich and often entertaining career stories of our guest speakers. Both emphasized one of the key ingredients of success: the mindset shift of turning “bad luck” into opportunities.

Thank you to our amazing speakers Boglarka Szentpétery, Pamela Miller, Ferenc Horváth, and Marianna Sárvári for your support and inspiration!

See you at our next program with Anita Csoma and Fanni Makrai, starting in March: https://seed-uni.com/programs/focus-programs/aspiring-women-leaders/

09/01/2025

🎉The start of a new year is the perfect time to start focusing on your personal growth. Make leadership development a priority in 2025 with SEED’s Executive Essentials Program. For as little as 300 EUR, you can dive into key leadership topics like strategy, innovation, and change and experience instantaneous results — all from the convenience of your home.

💡Invest in yourself and take the next step on your leadership journey this year.

Learn more: https://seed-uni.com/programs/executive-essentials/

20/12/2024

We wish you and your loved ones a joyful holiday season and a successful New Year!
The SEED Team

17/12/2024

Did you know that embracing AI could unlock up to 6-8 hours each week for creativity, strategy, or simply enjoying life?
This thought-provoking question was raised by Tamás Papp at our recent SEED Alumni Club event. His belief that "AI isn't just the future—it's our present" sparked engaging discussions about leveraging technology to stay ahead in our fast-paced world.

A key idea was explored by Tamás on why AI isn’t being used when it is already here and accessible to everyone. With children seamlessly integrating AI into their learning, its application in our professional environments seems inevitable. Leaders often underestimate AI’s potential to simplify routine tasks, unlocking valuable time for strategic, high-impact work. While Tamás emphasized the importance of critically reviewing AI’s output, he positioned it as an essential tool that organizations must adopt to maintain their competitive edge.

Thank you, Tamás, for inspiring us to embrace AI’s transformative power!

Read more about the event: https://seed-uni.com/events/ai-is-here-and-brings-value-why-dont-we-use-it/

16/12/2024

🌟 Introducing SEED Executive Essentials 🌟

At SEED Executive School, we believe that better leaders make a better world. That’s why we’re excited to launch Bite Size - Executive Essentials, our new online program series designed to make impactful leadership education affordable and accessible to all. All the benefits of a SEED course, but broken up into manageable and flexible topics.

Flexible modules, each consisting of two independent topics.
Attend one or both for a more comprehensive learning experience.
Do it at your own pace, take the modules one at a time!

Mini-journey format:
➡️ 2-hour live sessions with plenary discussions and small group interactions.
➡️ Pre- and post-session support, plus a follow-up, action learning group consultation for more personalized feedback.
➡️ Led by seasoned executives and industry leaders for real-world insights.

With prices starting at just 300 EUR, this is an excellent opportunity to invest in yourself and prepare for the challenges of 2025. Join us from anywhere and start your journey toward impactful leadership.

Learn more: https://seed-uni.com/executive-essentials
Download brochure: https://seed-uni.com/download-brochure/?form=75

Let’s make leadership development part of your commitments for the new year!

Photos from SEED School for Executive Education and Development's post 12/12/2024

“AI” IS HERE AND BRINGS VALUE, WHY DON’T WE USE IT? - this was the topic of our latest SEED Alumni Club event, hosted by Tamás Papp (CEO and Co-Founder of CollabIT Switzerland AG). During the event, we explored how generative AI (GenAI) tools can transform productivity and why many organizations hesitate to adopt them.

After László Aczél (Managing Faculty of SEED) opened the event, Tamás demonstrated how tools like Microsoft Copilot and ChatGPT can streamline tasks, saving up to 6–8 hours per week without sacrificing quality, speed, or cost. He emphasized that 40% of time-consuming activities like managing emails and repetitive tasks can be automated with AI, freeing employees to focus on more meaningful work. Tamás also highlighted the need to rethink habits and overcome misconceptions about AI, such as fears around data security or usability, stressing that AI is a complement to human capabilities, not a replacement.
Guest speakers Tímea Lestár (ARM Limited) and Magdolna Tokai (Alteo Group) added valuable insights, sharing their perspectives on AI’s impact in their industries.

Attendees also engaged in small group discussions, exchanging experiences on integrating AI into workflows and exploring its limitations in tasks like ethical decision-making and creative visioning. Furthermore by solving some live case-studies, they got to experience how AI can solve various tasks within minutes with limited information, suggesting that if provided with comprehensive data and prompted effectively its capabilities expand exponentially.

Thank you to all who joined us for this impactful event. We look forward to welcoming you at our next Alumni Club session!

Read the key insights and take a look at the photos of the event: https://seed-uni.com/events/ai-is-here-and-brings-value-why-dont-we-use-it/

Photos from SEED School for Executive Education and Development's post 10/12/2024

🌿 Mindfulness: A Core Leadership Skill for Today’s Challenges

During SEED’s Advanced Leadership Program, participants explored the vital connection between mindfulness and resilience in a session led by Viktória Kocsis, PhD. This module offered not just evidence-based insights, but practical tools as well to help leaders thrive in demanding environments.

Key takeaways included:
• The link between mindfulness and resilience. Psychological flexibility, supported by mindfulness, helps leaders adapt and stay grounded in the face of uncertainty.
• Practical techniques for focus and balance. Exercises like mindful breathing and body scans enable leaders to remain present, reducing stress and enhancing clarity.
• The importance of presence. Leading effectively starts with staying in the “here and now,” a mindset that fosters better decisions and stronger connections.

This session reminded us that leadership isn’t just about strategy — it’s about maintaining the energy and focus to implement it. The tools shared in this program empower leaders to not only manage stress but also sustain their performance in complex situations.

Photos from SEED School for Executive Education and Development's post 05/12/2024

A Great Start to the Advanced Leadership Program! 🌟

Last week, we kicked off SEED Executive School's first-ever Advanced Leadership Program, and what a start it was! It’s inspiring to see the enthusiasm and collaboration as leaders come together to tackle the challenges of modern leadership.

The program is led by György Leitner and Dr. Thomas Narbeshuber and we were privileged to have three outstanding guest speakers join us for the first camp:
- Gabriella Vidus (CEO of RTL Hungary) highlighted the importance of maintaining a stable business foundation and at the same time exploring innovative opportunities — a strategy she referred to as ‘business stagility.’
- Viktória Kocsis PhD guided us through mindfulness and resilience, showing how these tools help leaders stay grounded in demanding environments.
- Ákos Demeter (Chief Business and Corporate Development Officer of BinX ) shared insights into the fintech startup, discussing how digital innovation fuels disruption and highlighting three essential conditions for achieving successful breakthroughs.

The insights shared and connections formed during this first camp have already set the stage for meaningful growth and collaboration. We’re eager to continue this journey and see how these leaders turn ideas into action, creating lasting impact in their organizations and beyond.

02/12/2024

🎁 This holiday season, why not gift something that inspires leaders to excel in today’s evolving landscape?

“Leading in Uncertainty: Leadership Practices for the VUCA World” by Sanjay Gupta isn’t just a book — it’s a leadership guide. Drawing on the AVICA model (Agility, Value-Orientation, Inspiration, Collaboration, and Appreciation), it equips leaders with practical strategies for navigating complexity and driving meaningful impact.

If you’re considering a gift for a colleague, mentor, or executive peer, this one stands out. It’s insightful, relevant, and designed for those leading in today’s volatile times.

📚 Read sample:https://seed-uni.com/wp-content/uploads/2024/08/SEED-Books-Sanjay-Gupta-Leading-in-Uncertainty-Preview.pdf
📖 Order here: https://seed-uni.com/leading-in-uncertainty-sanjay-gupta/

🎙️Tune in for an insightful discussion about the book: https://seed-uni.com/insights/leading-in-uncertainty/

Photos from SEED School for Executive Education and Development's post 29/11/2024

🚀 Embarking on a Journey of Transformation with our Leading Change Program!

Last week, we kicked off our Leading Change Program with an incredible first camp, marking the start of an inspiring journey for leaders ready to drive impactful change.

This program brings together exceptional individuals, CEOs, and mentors who have successfully navigated major transformations in their organizations. Through their experiences and insights, participants are equipped to tackle the complexities of leading in today’s rapidly evolving world. Guided by Dr. László Eszes and György Leitner, Camp 1 featured two outstanding guest speakers, Krisztián Kurtisz (CEO of UNIQA) and Balázs Horváth (Managing Partner at Intuitech).

On Day 1, Krisztián joined us to explore the topics of strategy and change stories, offering invaluable insights into navigating organizational transformations.

On Day 2, Balázs shifted the focus to people and engagement during times of change.

We are excited to continue this journey of growth and transformation, empowering leaders to lead and thrive through change.

Photos from SEED School for Executive Education and Development's post 25/11/2024

🌟 A Powerful Start to the 3rd Aspiring Women Leaders Program! 🌟

On November 21-22, we launched the third edition of our Aspiring Women Leaders Program, a transformative journey designed to inspire and empower women leaders of tomorrow. The program is led by Anita Csoma and Fanni Makrai and Camp 1 feautred two exclusive guest speakers, Boglárka Szentpétery (CEE HR Director at Danone) and Pamela Miller (Founding Director and Executive Coach at Lead2Success).

On day 1, Boglárka shared her insights about "Empowerment and DEI Leadership", sparking meaningful conversations about inclusivity and leading with purpose.

On day 2, Pamela guided participants through the critical topic of "Self-Awareness: Why does it matter?", helping participants reflect on the power of understanding themselves in leadership.

This program is all about equipping aspiring women leaders with the skills, confidence, and mindset needed to drive change and make an impact. We are excited to see how this journey will continue to shape the future of leadership.

15/11/2024

🚀 In a world where technology evolves faster than ever, how can leaders tackle immediate challenges while staying focused on their long-term strategic goals?

According to György Leitner, leaders must adapt their mindset and leadership style to drive innovation and respond to stakeholder expectations in a rapidly changing environment. By embracing digital transformation and prioritizing personal and organizational balance, they can align short-term actions with long-term success.

Portfolio.hu explores these challenges in a recent article featuring György Leitner, Dr. Ágnes Fábián (Henkel Hungary), and Thomas Narbeshuber (BASF), the mentors of our Advanced Leadership Program.

Read the article in English: https://seed-uni.com/news/every-leaders-nightmare-how-to-keep-up-with-the-development-of-it/
Red the original article in Hungarian: https://www.portfolio.hu/uzlet/20240827/minden-cegvezeto-remalma-hogy-tart-lepest-az-it-fejlodesevel-702695

13/11/2024

"One of the most pressing issues in today's workplace culture is the lack of emphasis on the importance of recreation by both companies and employees." - Dr Roland Szilas, Corvinus University, Budapest

A theme that emerged strongly at our recent SEED Connect event, powered by Corvinus University of Budapest, was the issue of overwork and the situation of employees in having to take on second jobs to make ends meet, which can affect the overall competitiveness.

Influential leaders shared their insights on leadership in blue-collar industries, with Roland addressing the lack of emphasis on recreation in today's workplace culture, while highlighting the negative health effects of overwork and the urgent need to change this paradigm for future generations.

Read more about the event: https://seed-uni.com/events/empowering-tomorrows-workforce-leadership-in-blue-collar-industries/

08/11/2024

"If a company can offer competitive wages, it becomes easier to attract talents even from higher positions, and it also lowers turnover rates." – Csaba Udvar, Grundfos

At our recent SEED Connect event powered by Corvinus University of Budapest, industry leaders shared some key insights about leading blue-collar employees. Csaba shared his point of view, that competitive wages are essential for attracting talents, and even employee expectations have shifted in terms of pay and the work environment, therefore companies need to adapt their strategies accordingly.

Read more about this engaging discussion: https://seed-uni.com/events/empowering-tomorrows-workforce-leadership-in-blue-collar-industries/

06/11/2024

"Respectful communication and appreciation with genuine leadership and care are equally important for all the blue and white-collar colleagues" - Melinda Topolcsik, Bridgestone Tatabánya Kft.

At our recent SEED Connect event powered by Corvinus University of Budapest, we discussed the key challenges and changes in blue-collar leadership over the past 20 years. Thank you, Melinda, for sharing your thoughts with us.

Read the key takeaways of the event: https://seed-uni.com/events/empowering-tomorrows-workforce-leadership-in-blue-collar-industries/

24/10/2024

📈In today’s fast-paced business world, making informed financial decisions is key to success. That’s why we’ve created our Finance for Non-Finance Managers program to help managers understand the key drivers of finance.

Finance may feel like a mystery for those not directly working in the field, but we believe that leaders in all areas should have a solid grasp of basic finance to succeed. This program is designed to help mid-to-senior level leaders gain clarity on how finance impacts their everyday decisions.

Program start: 12 November 2024 - apply now to secure your spot!
Your mentors will be:
- Krisztina Horváth (M-RTL, Cisco Hungary, Raiffeisen Bank)
- Szabó János (Magyar Telekom, Hitachi Remy, Delco Remy)

Find out more about the program on our website: https://seed-uni.com/programs/focus-programs/finance-for-non-finance-managers/

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Our Story

SEED Business School was founded to meet and serve the urgent educational needs of Central & Eastern European companies.

The school offers a 6-month Business Leadership Program, a 4-month Foundations of Management Program, a 19-month Executive MBA, as well as customized programs for companies.

In 2020, we extended our portfolio with new online program formats: the sessions of SEED Online Leadership Program, SEED Online Management Program and SEED Online Masterclasses are very practical and focus on immediate application.

International Business School professors and top CEOs from the CEE region train the pool of future regional leaders.

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Közraktár Utca 4-6
Budapest
1093