Gala Education and Marketing is an agency with a difference. Let Your Future Shine With GEM
Operating as usual
11/01/2023
We're all set up with Gala Performance at Autosport International Show in Hall 2, right by the front door.
We'll be offering help and advice around digital marketing for drivers and teams in motorsport for the next few days. We're very excited to be taking GEM on the road properly for the first time.
09/01/2023
We're very excited to be making our Autosport International Show debut this week, as guests of our colleagues at Gala Performance.
We will have a presence on Stand 2775, and Ryan will be there to offer help and advice to racing drivers and teams around how to get the best out of their digital marketing efforts, which should help them to be more attractive to sponsors, and is absolutely vital in motorsport.
The show Thursday - Sunday, with the first two days reserved for Trade Customers and the weekend open to all visitors.
If you're going to be there, then come and say hi!
04/01/2023
NEW GUEST BLOG ALERT!
We have a very special Guest Blog by Jason Mace, owner of the recently renovated and rejuvenated Empress Building in Mexborough, amongst other successful hospitality operations and properties.
In very difficult times, people are spending fewer evenings out, so when they do go out, it's a very special occasion. Jason's Guest Blog offers some marketing hints and tips from his many years of experience, that will help event promoters and venue owners to maximise on ticket sales in a difficult climate.
https://www.gem-online.co.uk/marketing-methods-to-improve-event-ticket-sales
01/01/2023
Happy New Year From all of us at Team GEM
https://www.gem-online.co.uk/
#2023
29/12/2022
Can you help us out?
Please help us out with just 2 minutes of your time. We've set up a short survey around the importance of strong brand visuals for consumers and business owners.
It will help us to provide greater help and advice, and improve our service in the future for our clients. Simply follow the link to the survey and check a few boxes, it's very painless, we promise!
https://forms.gle/yBiHWvn6sYxy8msCA
25/12/2022
Merry Christmas From all of us here at GEM HQ ๐
20/12/2022
NEW BLOG ALERT!
https://www.gem-online.co.uk/why-professional-designers-provide-more-than-a-diy-approach
We know it can be tempting to create your own promotional material to keep costs down. Materials like social media images, posters, menus, and even brand logos.
It's never been easier to take the DIY approach, with new AI and online platforms appearing all of the time. However, there are a lot of things a professional designer brings to the table that the DIY approach simply cannot achieve.
Our latest blog explores why professional designers can provide more than the DIY approach.
12/12/2022
Uh-Oh. You've heard of ELF ON THE SHELF, now it's time for...
We love to make a seasonal event video here at GEM, and one of our favourite times of year for getting creative for our client Gala Tent is at Christmas.
For the past few years, we've made a typically emotive, John Lewis-type Christmas film for them, and we like to do it all ourselves as a bit of something special.
This year is no different, and our latest film 'The Hand of Friendship' features all of the GEM team in one way or another, whether in front of the camera or behind it.
It's particularly poignant for many reasons. Please watch and comment if you enjoyed it!
01/12/2022
Great to see Mexborough looking so packed and festive this evening for the big Lights-Switch-On.
The town has really come out for this one, and it's amazing to see it looking so vibrant.
01/12/2022
Public Relations, also known as PR, is one of the most effective methods of marketing that a business can use to raise awareness of their brand, and even more importantly, trust.
In the modern age, integrity and reliability in the eyes of your audience is a massive plus point, particularly as a brand.
Read more in our latest Blog - https://www.gem-online.co.uk/benefits-to-using-a-digital-pr-strategy
www.gem-online.co.uk
28/11/2022
New Blog Post๐
Itโs an exciting time here at GEM HQ. As we have officially launched our very first video course, via the hugely popular educational video platform, Udemy.
This first course is a simple 90-minute introduction to Digital Marketing, with the title of Choose Your Superpower, and is delivered by our Managing Director Ryan Bracha.
https://www.gem-online.co.uk/gem-begins-educational-services-with-udemy
16/11/2022
What's this?
The very first GEM course, titled "Choose Your Superpower: An Introduction to Digital Marketing" is now available for enrolment on Udemy, and is delivered by our intrepid leader Ryan.
You may or may not know that most of our team joined Gala Tent without any education in Digital Marketing, but with determination and effort we learned what we needed to know to save the company millions of pounds in marketing spend.
This success led to GEM being founded, and now we're writing and delivering a series of courses that will help total beginners to get to grips with Digital Marketing.
This introductory course is an overview of everything you need to understand about finding customers online, which will help you to choose which types of marketing you want to explore in greater depth.
We'll be releasing new courses on a monthly basis, so keep your eyes peeled!
Simply visit: https://www.udemy.com/course/choose-your-superpower to explore and learn more!
04/11/2022
Team GEM is getting involved in BBC Radio 6 Music T-Shirt Day.
L-R: Sam wearing Black Keys, Alex wearing The Enemy, Beth wearing The 1975, Ryan wearing Yard Act, and Nathan in The XX.
30/10/2022
Ryan and Nathan are repping GEM and Gala Performance at the Max Coates Karting Challenge in Middlesbrough today.
Good luck, lads!
14/10/2022
We are delighted to announce that we have signed up as player sponsor for Mexborough Cricket Club new 1st team captain, Tommy Hyde, who has signed from neighbouring team Upper Haugh Cricket Club and was announced in the past couple of hours.
The sponsorship marks our intention to support our neighbours in our new home town however we're able, and all the signs are we've bagged a top-drawer player in our sponsorship. Good luck to Tommy and everybody at Mexborough CC this year!
11/10/2022
One of our great new clients, Picture Perfect Photography, have signed us up to help with SEO, content writing, and email marketing.
Here's our first blog for them, written by Ryan, which is a part of their early Black Friday campaign to drive product photography that can really make a difference to conversions.
Picture Perfect Photography is owned by British bodybuilding champion, Collette Evans, and operates out of the picturesque village of Haigh in South Yorkshire. They specialise in health and fitness photography, including products and personal fitness promotional material, but can help ANY brand get their message out.
They're offering a special Black Friday package, at just ยฃ195 + VAT (or if you'd prefer to manage your budget, it can be ยฃ65 + VAT per month for 3 months). For this, you will receive:
* A creative strategy session with the experts
* Five professional shot studio images
* A GIF
* Express 7 day delivery to give you a chance to get Black Friday set up in good time.
Check it out, and whilst you're there, check out the great work.
Five Reasons Why You Need Amazing Product Photos for Black Friday - Picture Perfect Photography The last big promotional date of the retail calendar for many businesses before the Christmas season takes over; Black Friday (and its partner, Cyber Monday) represents a huge opportunity to drive revenues, particularly for those who have an online retail presence. Black Friday 2021 saw UK shoppers....
Here's a great animated video ad we created for our clients Gala Tent to kickstart their World Cup 2022 Campaign.
* The animation was created by our in-house illustrator Alex in his own inimitable style...
* Using a voice-over that was written and recorded by our Managing Director Ryan
* Finished off by Media Production Manager Bethany
* And will be run as a targeted paid social ad for our client over the next few weeks by Email and Social Media Manager Nathan.
Everything we do here at GEM is a team effort, just like any World Cup winning side.
If you'd like something with as much personality as this, just give us a call on 01709 911663 or drop us a WhatsApp message on +44 7450 415413 and we'll be delighted to chat through your brief and provide a free quote.
We have a team of talented creatives here at GEM, particularly when it comes to devising and delivering eye-catching video content with personality.
Media Production Manager Bethany put this special seasonal video together for our long-term client Gala Tent. It's short, bright, and gets the message across with humour and personality.
Whether you need product videos, behind the scenes, or quirky branded video content marketing with narrative and flair, GEM are the team for you.
Visit www.gem-online.co.uk or drop us a DM with your video brief and let us loose!
28/09/2022
Graphic design is one of our specialities here at GEM.
From logos to posters to menus to anything else you need, our talented team are on hand to steer your brand in any direction you desire.
Check out this menu designed by our Brand & Design Manager Samantha for our wonderful neighbours Borders / Micro Bar. A real pleasure to work on this.
Visit www.gem-online.co.uk or drop us a DM with your design brief and let us loose!
Weโve had new menus done by the amazing GEM marketing on bank st! Thanks guys, these are amazing! Canโt wait to get the hard prints!
28/09/2022
We are delighted to be announcing that we have signed up as a sponsor of the Empress Building inaugural Charity Dinner in aid of the Dearnevalleypdc on Saturday 15th October in the newly opened grand Ballroom.
We have signed up as Official Programme Sponsors, and we join some great other names on the sponsors list.
There are some other sponsor opportunities available for a fantastic evening of Indian dinner by Goa Spice, as well as comedy by the talented Josh Daniels, music from a celebrated Pink tribute, and a special guest dance performance by young Christopher Buttle & Ruma Baker who will be representing GB in a global dance competition this time next month.
It's going to be an amazing evening of entertainment in an amazing venue that we're delighted to have on board as one of our clients, and all for an excellent cause.
If you'd like to join the growing list of official supporters then give the Empress team a call on 01709 803974.
23/09/2022
Our new GEM info leaflets have finally arrived and are available for any of our neighbours in Mexborough to come and take away.
They have our services and pricing included, but we'd be delighted to chat to any and everybody about their business, challenges and successes with digital.
Just look for the very pretty glowing sign and you'll find us, and them. We're going to be coming and handing them out next week too, so if you have a small business in the area, we look forward to meeting you all.
Have a lovely Friday!
16/09/2022
Our office is beginning to take great shape, with our amazing illuminated GEM sign glowing up, plus superb artworks on our "Meet the Team" wall, individually designed posters of some of our teams' catchphrases, a specially created "Icons of Mexborough" artwork, (our new home town), and our in-progress lounge bar and studio.
A lot of time, effort and love has gone into making this building somewhere special to spend our working days!
09/09/2022
Did you know? The average Internet user is exposed to 4,000 to 10,000 ads on a daily basis.
That is a huge amount of ads, which means you need your ads to really stand out, and be clever about where you promote your goods.
Unless you have a bottomless budget, you should think about where your customers are most likely to be using the Internet, and put focus on finding them there.
Here are 3 top tips for running PPC ads, whether via search engines or social media platforms:
* ๐พ๐๐๐๐ ๐ค๐ช๐ฉ ๐ฌ๐๐๐ฉ ๐ฎ๐ค๐ช๐ง ๐๐ค๐ข๐ฅ๐๐ฉ๐๐ฉ๐ค๐ง๐จ ๐๐ง๐ ๐๐ค๐๐ฃ๐ - run keyword searches on the likes of Google and see how many of your competitors are spending their money on PPC ads. Look at the wording and the images used, and see if there's anything you could be borrowing for your own ads.
You can use resources such as Ads Library on Facebook to see exactly what ads they're running, and to whom. You never know, there could be some solid inspiration for your own efforts.
* ๐๐ค๐๐ช๐จ ๐ค๐ฃ ๐๐๐ฎ๐ฌ๐ค๐ง๐๐จ ๐ฌ๐๐ฉ๐ ๐๐ฃ๐ฉ๐๐ฃ๐ฉ - don't waste too much of your cash trying to capture people simply searching for the keyword - they may just be looking for information or doing research. The most valuable keywords are those that have suffixes like "near me", "to buy", and "for sale" - these are people who know what they want and want it now.
* ๐๐๐ฃ๐ ๐๐๐จ ๐ฉ๐ค ๐ฌ๐๐๐ง๐ ๐ฎ๐ค๐ช๐ง ๐๐ช๐จ๐ฉ๐ค๐ข๐๐ง๐จ ๐๐๐ฃ ๐จ๐ฅ๐๐ฃ๐ ๐ฉ๐๐๐๐ง ๐ข๐ค๐ฃ๐๐ฎ - As with the above point, be sure to use your ads to direct visitors to landing pages that make spending their money easily. Nobody likes to be made to work when making a purchase, so don't make it difficult!
There are many different types of paid ad you could be running, from Display Ads to YouTube videos, Remarketed to Dynamic Ads. it pays to research the costs and success rates in your industry, so that you don't waste time and money.
Follow us for more hints and tips to help your business to embrace Digital Marketing.
https://www.gem-online.co.uk/
Did you know? In 2020, 64% of business owners said that a product video on Facebook resulted in a new client.
(Source: Animoto)
The power of video on all social media has grown bigger and bigger, and it is a massive part of many business marketing strategies. A product video can be anything from a 15 second glimpse at a newly launched product to an immersive AR walk-through of a full showroom - what it must do well, is engage your prospects.
In the digital age, people don't need to visit bricks and mortar shops anymore to see the products they might like to buy (although they should, to support small businesses!), and it's up to you as the online retailer to use your images and videos to present your products in the best possible light.
Here are three things you should do when you deliver a video for your products:
* Show the product close up - get into all of the components and highlight the quality. If people cannot touch the item, then give them as close a look as possible.
* Talk about the features - the product video is essentially a transportable sales pitch. Tell your visitors and viewers what your products can do and how. Use the video to show the features in action!
* Sell the benefits - do not infodump all of the features without saying *how* they can help to solve a problem, or *why* they are important. People often need to be told which of their potential problems can be solved by a product or service.
Your product video can be a global sales pitch, and you'll need to make it a reflection of the quality of the good or services themselves. After all, if you don't put the effort into representing your stuff well, how can customers be expected to see the effort that's gone into the quality of the products?
Ask us about Video Marketing at www.gem-online.co.uk
02/08/2022
Did you know? 67% of search engine searches go to the first 5 results displayed.
That's 2/3 of all searches. Are you doing enough to be in those top 5?
With 99,000 Google searches every SECOND, and 67% of those searches resulting in a click on one of the Top 5 results, it is vital that your brand is fighting it out for your relevant search terms, otherwise you are missing out on valuable web traffic, which then affects your leads, engagements, and ultimately your revenues. But how do you do it?
SEO is a minefield of algorithmic updates, technical and content requirements, but one thing which is unlikely to change is Google's requirement for E-A-T, which is a method of helping to avoid websites that appear to be trying to play the system with keyword dumping and cookie cutter content.
E - Expertise - when you write articles, don't write fluff pieces that have little nutritional value. Write and post content which shows you're an expert in your field. Write new and interesting angles on old topics.
A - Authoritativeness - authority in your subject is similar to Expertise in terms of the content you write, but if you are able to secure links back from other bigger websites with strong authority, citing your article or your website, then Google sees you as a bigger authority in your field. Write articles with the intention of sending them to online publications and powerhouses, who might use them in their own articles, referencing your site as the source.
T - Trustworthiness. Maintaining an honest About Us section and embedding Google Maps into your website with directions to your building will help. Having back links from other websites shows that they have trust in what you're all about. If they have trust in you, this increases Google's perceived trust of you too.
There's so much more you can do, so follow us for more useful hints and tips for enhancing your website and its performance. Subscribe to our mailing list via link in bio!
www.gem-online.co.uk
26/07/2022
25/07/2022
Excellent news! GEM is now available to chat on WhatsApp!
You can drop us a message directly on 07450415413 to ask about our products and services, and even just have a chat. We're friendly enough!
25/07/2022
Did you know? 89% of shoppers stay loyal to brands that share their values.
It's not enough to go wandering into business without having an idea about who and what your brand is. There are countless reasons for this, not least because if you don't know what your business is about then how should your customers be expected to guess?
Here's our list of five things your brand should have:
* A compelling story - Is it a story of the way you solved a personal problem with your product or service, or are you telling a mythical work of fiction that plays into the brand? Whatever works, but people will invest themselves in a brand that has a compelling story more than a faceless entity.
* Relatable Brand Values - Absolutely vital! Customers in 2022 want to know that the brands they buy from have values that closely reflect their own. And if you set your values, stick to them!
* Ideal Customer Profile - If you know who you want to sell your wares to, then you are able to mould what you do and how you do it to reflect that.
* Consistent Brand Guidelines - You want to present a professional image and consistent visual that your customers are able to immediately connect with. You'll gain much more respect if you have a grasp on your brand visuals across the board.
* One Eye on the Competition - What are they doing well that you can replicate? What are they doing badly that you can improve on? Where are they promoting themselves and why? They know what you're doing, so be sure to know what they're doing.
www.gem-online.co.uk
#onlinebusiness
Did you know? 54% of social browsers use social media to research products and brands.
There are many different social media platforms out there, each with a different key benefit for businesses, and a different type of audience to be found there.
It's up to you to figure out how your brand can harness the exposure to such a vast audience, and how to use each platform to the benefit of your business.
Social media is a massive opportunity to undertake a great content marketing campaign to raise awareness of who you are and what you do.
Very few people are suckered by hard selling content anymore, so focus on creating content that has longevity, repeatability and is above all of some sort of value, whether it's entertainment, informative, or educational. That way, when your new followers have a need for what you do, then you'll be at the top of their mind.
(At the time of posting) The biggest social media platforms by user count are:
* Facebook - 2.9bn users
* YouTube - 2.6bn users
* Instagram - 1.5bn users
* TikTok - 1bn users
If you're on social media, then your business should be too.
gem-online.co.uk
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