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Retailers must prepare for a Black Friday likely to be UK’s first £1bn day for online spending

It's Never to late to start a digital footprint for your retail business news just keep coming about how online brick and mortar businesses are continuing to grow even though the high street is getting quieter. It doesn't matter what your high street business does, what matters is how you engage with new and old customers. This recent article highlights just that....

INTERNETRETAILING.NET

UK shoppers are set to spend more than £1bn in a single day for the first time this Black Friday – and retailers must be prepared, IMRG and Experian have warned.

They predict that Christmas shoppers will collectively spend £1.07bn during the course of the day, which this year falls on November 27. That represents a rise of 32% from £810m at the same time last year.

James Miller, senior retail consultant at Experian Marketing Services, added: “The 2015 Christmas period is on track to be another record year for online retail in the UK. We expect that Black Friday will continue to break new ground for online shopping, passing the billion pound mark for the first time.”

Also forecasted are a range of peak days that are likely to see fast growth on last year, from Cyber Monday (November 30, £943m, +31%) and Manic Monday (December 7, £733m, +10%) to Christmas Day (£728m, +11%), Boxing Day (£856m, +22%) and New Year’s Day (£638m, +33%).

Retailers must prepare for a Black Friday likely to be UK’s first £1bn day for online spending Retailers must prepare for a Black Friday likely to be UK’s first £1bn day for online spending By Chloe Rigby October 23, 2015 - 12:04 pm Share: LinkedIn Twitter Facebook Google+ Email UK shoppers are set to spend more than £1bn in a single day for the first time this Black Friday – and retailers mu…

Resent survey & Research sponsored by Tableau states that ....

In 2014, shoppers spent £810m during Black Friday in the UK. Research sponsored by Tableau indicated that nearly one in four (24%) UK retailers are not using data effectively enough to optimise sales for what is expected to be the peak day in the shopping calendar.

The survey polled 200 senior retail decision makers about the role of data analytics in the retail industry ahead of Black Friday. The study revealed that retailers using data analytics to drive business decisions were three times more optimistic about a successful Black Friday in 2015 than those with little to no use of data analytics.