Levelup - Sports Revolution

At LevelUP we make video analysis simple for sports teams.

Mission: Bringing Pro to every level of sports

Product brainstorming 🧪🧠

Test

Hvg

Dropping by at a gymnastics trainings 🤸‍♀️

Film + stream setup

Vikings 🏀

LevelUP featured in a client’s video. Great use case for trainings! 🇧🇪⚽️

SportUp, Meetup, LevelUP 🇧🇪🤝

On stage again 🇧🇪🎤 @imec.istart #investorsday

youtube.com

Clips review with audio commentary

Video is a very useful tool for players to have.

To take the educational aspect to the next level, I'm experimenting with doing reflections using audio commentary.

Watching your clips helps, but this is how you really learn 💪🏼🧠

https://youtu.be/4fU8zR8tLoM

Helping out this weekend as a mentor at @SWAAL19

Showing @flicsmartbutton during a pitch. Our app has an integration with it, so coaches can add tags during the game.

Evening training

Joby GorillaPod + smartphone ultra wide (or lens). Testing the setup that can bring video to millions.

LevelUP looking sleek on a 12 inch iPad Pro 👌🏼

@wiralcam in action, photo by @stijnboelensphotography

Attending the ‘Sportinnovatiecongres’ in Bruges ✌🏼

Danish weather summed up in 60 sec ☀️🌧 #anamorphic

Filming with a phone, review on an iPad. Testing new workflow.

[10/11/19]   At LevelUP our mission is to bring video to every level of sports by using the power of mobile devices.

We are now looking for a Dutch-speaking Sales Development Representative to our newly funded startup!

Responsibilities:
• Lead generation, sourcing emails
• Launch and manage email campaigns
• Move prospects through our sales process

Skills:
• Good writing skills
• Basic knowledge of how to use a CRM

Personal description:
Someone dedicated, ambitious and with a bias to action. Passion for sports is a plus!

Onboarding:
• Day 1: You’ll get familiar with our sales process and get access to all the tools that we use here (Salesflare, Gmail, Snov.io).
• Day 14: You’ll start with lead generation and you’ll be sending out a minimum of 10 emails per day. Additionally, you’ll attend at least one demo session with a client.
• Day 30: You’ll be put in charge of your own accounts, at this point you should have done 3 demos yourself.
• Day 90: You should aim to generate 5 accounts every month. By this point, you should be in charge of 13 accounts that you at least did a demo for. You’ll be in charge of any of the trials and sales that these demos yield.

What we offer:
• 10-50% percent commission of the first-year contract (depending on if you provide a lead, facilitate or close a deal)
• Cool office space in Antwerp!
• You’ll be attending sports games as part of your job
• An exciting growth environment where you can move up the ranks pretty quickly

Mobile photography/videography essentials #moment #shure

New batch of bags ⚪️⚫️

Dropping by at Tubize 🇧🇪

Attending this week’s imec workshops on business model innovation & IP 💻

SWG getaway 2019 🇪🇸🔥 #startupwiseguys #alicante

@startupwiseguys getaway 2019

Batch 12 in the house! #swg

#1 Board meeting @ De Krook

Doing user testing sessions 👨🏻‍💻

[08/29/19]   At LevelUP our mission is to bring video to every level of sports by using the power of mobile devices.

We are now looking for a Xamarin developer to our newly funded startup!

Responsibilities:
• Design and build a Xamarin application
• Ensure the performance, quality, and responsiveness
• Collaborate with a team to define, design, and ship new features
• Identify and correct bottlenecks and fix bugs
• Help maintain code quality, organization, and automatization

Skills:
• C# developer
• Experience developing iOS apps is a plus
• Knowledge of MVVMCross and ability to port objective C libraries to Xamarin is a plus
• If you haven't worked with Xamarin but have experience with iOS and .NET that is fine

Personal description:
Someone dedicated, ambitious and with a bias to action. Passion for sports is a plus!

Onboarding:
• Phase 1 (week 1-2): get accustomed to the codebase
• Phase 2 (week 3): build an easy Facebook integration
• Phase 3 (month 2): build a medium-level task
• Phase 4 (month 3): work on a core feature

What we offer:
• 2,000-3,000 € monthly salary (depending on seniority)
• Stock options in the company (negotiable)
• Cool office space in Antwerp
• An exciting growth environment where you can move up the ranks pretty quickly

[08/28/19]   At LevelUP our mission is to bring video to every level of sports by using the power of mobile devices.

We are now looking for an iOS developer to our newly funded startup!

Responsibilities:
• Design and build an iOS application
• Ensure the performance, quality, and responsiveness
• Collaborate with a team to define, design, and ship new features
• Identify and correct bottlenecks and fix bugs
• Help maintain code quality, organization, and automatization

Skills:
• Proficient with Swift
• Experience with C# is a plus
• Interest in machine learning is a plus
• Knowledge of MVVMCross and ability to port objective C libraries to Xamarin is a plus

Personal description:
Someone dedicated, ambitious and with a bias to action. Passion for sports is a plus!

Onboarding:
• Phase 1 (week 1-2): get accustomed to the codebase
• Phase 2 (week 3): build an easy Facebook integration
• Phase 3 (month 2): build a medium-level task
• Phase 4 (month 3): work on a core feature

What we offer:
• 2,000-3,000 € monthly salary (depending on seniority)
• Stock options in the company (negotiable)
• Cool office space in Antwerp
• An exciting growth environment where you can move up the ranks pretty quickly

[08/28/19]   At LevelUP our mission is to bring video to every level of sports by using the power of mobile devices.

We are now looking for a Dutch-speaking Sales Development Representative to our newly funded startup!

Responsibilities:
• Lead generation, sourcing emails
• Launch and manage email campaigns
• Move prospects through our sales process

Skills:
• Good writing skills
• Basic knowledge of how to use a CRM

Personal description:
Someone dedicated, ambitious and with a bias to action. Passion for sports is a plus!

Onboarding:
• Day 1: You’ll get familiar with our sales process and get access to all the tools that we use here (Salesflare, Gmail, Snov.io).
• Day 14: You’ll start with lead generation and you’ll be sending out a minimum of 10 emails per day. Additionally, you’ll attend at least one demo session with a client.
• Day 30: You’ll be put in charge of your own accounts, at this point you should have done 3 demos yourself.
• Day 90: You should aim to generate 5 accounts every month. By this point, you should be in charge of 13 accounts that you at least did a demo for. You’ll be in charge of any of the trials and sales that these demos yield.

What we offer:
• 10-50% percent commission of the first-year contract (depending on if you provide a lead, facilitate or close a deal)
• Cool office space in Antwerp!
• You’ll be attending sports games as part of your job
• An exciting growth environment where you can move up the ranks pretty quickly

Street football + Wiral ❤️

Attending the EuroHockey Championship #belgium🇧🇪 #spain🇪🇸

Testing new gadgets is one of the perks of this job. @wiralcam is fast!⚡️

Dropping by @danacup @ Hjørring

@imec.istart kick-off event 🥂🔥 @ Antwerp, Belgium

Staring the imec program on the right foot 🍾🔥

Kicking-off 🔥🇧🇪

Testing the new iPadOS beta.

#darkmode #filemanager #multitasking

Attending #WWDC19 streaming event.

Exciting new features coming iPadOS :)

Filming the @the_startup_traveller ‘s game in CPH 🏀

thehub.dk

App Developer @ LevelUP

We are looking for an app developer to join our company!

Could this be you? Perhaps you know somebody for the job?

Check out our listing: https://thehub.dk/jobs/app-developer-4

#ios #csharp #cofoundermaterial

thehub.dk We make it simple for sports teams to work video. We developed an iPad application that helps coaches to film, tag and share the important moments of their games. We are now looking for an app developer to join our team!

Back in Denmark 🇩🇰 #hejsa

youtube.com

T4G video training

Sweet testimonial video 🙃💪🏀

https://www.youtube.com/watch?v=lbXHeYviXw4

Credits: T4G

youtube.com

Wow, thanks for sharing these Howard Frier!

It reminds me of one line I use in my pitch:

"Why an iPad? It's all about this, sharing the screen with someone, immediately after the game. No video transfer, no internet connection needed."

Starting a new chapter

Last Monday I found myself in Tallinn, the small capital of the northernmost Baltic state, Estonia. I landed at 2 AM and went to our new office space later that day. We kicked off the week with intros, workshops and office hours. Diving right into our value proposition, storytelling, investment milestones… Last week felt like mounting a wild bull while trying not to fall over. I’m in for a ride, that’s for sure.

I’m attending the opening of Batch 12 of the Startup Wise Guys (SWG) accelerator. This was just a sneak peek of what’s to come for the next 3 months, I’ll be spending most of my days here until the 25th of January. I’m here on my own, without my co-founders, in fact, I don’t even have co-founders anymore.

At this point, I imagine the reader juggling a mix of congratulatory and worrisome thoughts: “Wow, you got into an accelerator!” … “But wait you lost your co-founders? Isn’t that bad? Like fatally bad?”. As usual, neither the highs nor the lows are as extreme as someone from the outside would imagine. I’m here to untangle this, bring the nuance and explain how did we end up here.

Finding an accelerator For a while now we’ve been trying to enter an accelerator. These are 3–4 months programs that in exchange of 7–10% of your business grant you money (20–30k € in Europe, 100–120k $ in the US) and help you to turn your idea/prototype into a viable business. It typically ends with a “Demo Day” where you’ll present your progress to a group of investors and you start to negotiate your next round. To industry outsider, this metaphor won’t be of much help, but imagine an accelerator like a Startup Weekend that goes on for 14 weeks. The money you receive is designed to help you get to the end of the program; typically you’ll have access to a co-working space, but rent and everything else is on you.

What’s really attractive about these programs is that for a relatively small amount of equity you’ll get startup cash and a group of mentors that have a lot of experience helping companies like yours. Also, you’ll be in a group (batch) of 10–12 startups, with whom you’ll share this experience together. Let’s say you want to score a similar investment with a business angel: be ready to give up 25–33% of your business and fight for the attention one very busy guy…

An accelerator’s best resource is the network that it provides to entrepreneurs, composed not only by the list of mentors and advisors but also an ever-growing number of alumni, who often give the best advice to the newer startups. This is why the Silicon Valley-based YCombinator is the best accelerator in the world. It’s not the money nor the content of the program, it’s the fact that you are one degree of separation from the founders of Airbnb, Stripe, and Dropbox.

We’ve applied to YCombinator multiple times but didn’t get selected. It was then that we decided to adjust expectations and look for a European accelerator. What was appealing about SWG is that they’ve been through 11 batches already and they focus on B2B startups (we are one of those). Also, I previously met with the person running the program, Cristobal “El Patrón” Alonso who’s infectious passion and candor helps him to sell, inspire and sometimes intimidate people around him. Back in September — approaching the selection days — we didn’t quite realize that we’d soon get a taste of this and that it would eventually cause our team to crumble.

The Selection Bootcamp People are surprisingly good at bullsh*tting themselves and that’s exactly what my co-founders and I did. Being two undergraduate software developers, they just enrolled to the IT University of Copenhagen to continue their education in a Master program. In Denmark, the government pays you to be a student, so this (or unemployment benefits) always served us as a backup plan, while working on our entrepreneurial venture. On paper, this sounds like a good idea, but truth be told — as the dependence from any government program — it’s a Faustian bargain.

Having that comfortable cushion makes you ignore how you are going to pay yourself a salary and build a sustainable business. Even if there is a reasonable degree at which to rely upon public money, we’ve certainly passed that. And so there we were — along with many of our European counterparts — in a zombie state, living off government subsidies, never fully in and never fully out. This had to stop, hence our efforts to join an accelerator, which is an entry to the world of private capital and a precursor to building a self-sustaining business.

We went into Selection Bootcamp with the following delusional plan: if we get selected, I’ll attend the accelerator full-time while my two co-founders stay in Denmark attending their MSc. Since they would be working on projects during the semester, they could pick our company as a case, and effectively work in the company as part of a university assignment. Not only that, but them being enrolled in an IT university would help us to spot talented developers who we could later hire into our company.

Now, we have done this semi-successfully before, however, there are two things that we didn’t take into account: (1) the IT University of Copenhagen is far more demanding than the University College of Northern Denmark, (2) the SWG people would most likely not approve this plan (technically they only prohibit you to hold a job elsewhere, and not per say being enrolled as a student, so it’s possible that we could’ve gotten away with something like this, selling to them our aforementioned rationale).

However, none of this really mattered after the first day. Cristobal “El Capo” Alonso kicked off the event with an inspiring welcome speech that included the words “f**k”, “kill” and — surprisingly — “machete”, after which we immediately understood that our little game was over. Don’t get me wrong, the speech wasn’t so much intimidating as it was inspiring. It was about a person telling us that he put his heart (and own money) into this program, and in return expects you to do the same. This wasn’t any longer a matter of negotiation and politics, but ethics and moral. We just couldn’t do this them, what’s more, we couldn’t continue to do this to ourselves anymore. Once we understood that we can’t go into this program with half an ass, we faced a simple but tough decision: who is in and who is out.

Time to decide The Selection Bootcamp lasted for three days. Cristobal’s speech at the beginning set us up for an existential quest that would go on until the very last moment. My stance was clear: I’m going all in. Not that I had much of a choice; I already finished my education and it wasn’t possible for me to return to unemployment. The only way for me was forward. My co-founders, however, had more to lose. Not only they would have to give up their education, but their leases in Copenhagen and move to Tallinn for the duration of the program. We would at least have our salaries secured until January, but nothing was guaranteed after that. They could potentially give up their established lives for nothing.

Since this idea was death at arrival, we reached the following compromise: they could stay in Copenhagen, while I attend the program in Tallinn. However, they would still have to go full-time in the company and quit their MSc, plus fly in for some important events. This was going to work both for me and presumably the organizers since strictly speaking, I was the only person who had anything to do with the theme of the program, except for one week, that focuses on product development. However, this proposal still wasn’t going to work for my co-founders, as they found their Master program valuable, not something that they would off-handedly throw away.

I argued that any dipsh*t can get a Masters degree (for the record: I’ve got mine) and our startup is a far more meaningful pursuit. By the third day, it all came down to this: one of my co-founders was going to talk to the university’s administration and ask if it’s possible to postpone a semester. If this was an option, they were in. The call confirmed what we already suspected: at this university, this is not an option, pregnancy being the only acceptable reason. After getting a definite no from both of them, the only thing left to do was to inform the organizers that we have separated and that I’d be the only one entering the program, as a solo-founder. The silver lining in all this: my co-founders promised to help me carry the product to its public launch and support whatever transition necessary to a new software developer.

And so it happened that around 11 AM (roughly 20 minutes after my co-founder’s decision and one hour before the deadline to sign the program’s entering agreement) I called Cristobal aside and informed him about what just happened. I told him that I’d sign the agreement and I’m willing to figure things out, leaving it up to them to decide, if this is acceptable this or not.

One week later I received an email to my inbox saying that LevelUP got accepted into the program. This was roughly a month ago, since then, I found a new CTO and we figured out a satisfactory transition plan with my ex-co-founders, who will continue to be involved as part-time employees.

Find your steel I want to end this story on a more personal note because I believe it contains a message that can be universally applied. One thing you need to keep in mind is that during the Selection Bootcamp I wasn’t just dealing with my team falling apart, I had to sell ourselves to the organizers of the SWG program and all the mentors they brought to evaluate us. The three days were basically a series of 20 interviews, back to back. Each of these structured into 15-minute-slots, where we had to convince the counterpart that we should be among the 11 startups that get selected to the program. The mentors had an evaluation form they needed to fill in after each interview, and their feedback would be eventually used by the organizers when the time came to select the startups.

While I was handling the implosion of our team, I had to keep my composure, sound convincing and answer with a straight face to questions like “so who’s in your team?”. I was able to do this because understood that this is not the time to be sentimental nor introspective. This is not where you start thinking about the fact that the people you’ve been working together for three years are leaving you, nor the implications of it. This is the moment where you need to find your steel. The point where you remember that line from Season 1 of House of Cards:

Only when you understand that there is no cushion (there is that word again); it’s just you and whatever little dose of courage and wits that you’ve got in this otherwise indifferent world; only then will you be able to stop looking for excuses and take matters into your own hand. Because you will understand that it’s nobody else’s job. Are we really alone in the universe? My idealist side certainly hopes not. However, when facing a desperate situation in life, become a pragmatist, look inwards and find your steel.

...

Follow our journey on Medium and Facebook and visit our website to learn more about our company!

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