URPP Social Networks

URPP Social Networks

The research group URPP Social Networks at the University of Zurich studies the impact of social net

Operating as usual


The URPP Social Networks welcomes to the team Maria Poiaganova the new Research Associate, starting on Aug.1st.

Maria completed her Bachelor of Arts in Fundamental and Applied Linguistics at the Higher School of Economics in Russia and her Master of Science in Cognitive Systems at the University of Potsdam in Germany. During the final year of her Master’s studies, she worked as a Data Scientist at a FinTech company. In her thesis, she leveraged natural language processing methods to generate insights into customer experience with the company’s product – a payment optimization platform.

Her research interests revolve around problems pertinent to businesses and society. Particularly, by drawing on methodologies from machine learning, statistics and network science, as well as leveraging large volumes of empirical data, Maria aims to foster an understanding of collective consumer behavior in social networks as well as the effectiveness of influencer marketing campaigns.

We hope that Maria achieves great success and finds happiness in her new role. Wishing her all the best!

News: https://www.socialnetworks.uzh.ch/en/news/Maria-Poiaganova-Welcome.html


Dr. Radu Tanase and Luca Lazzaro from the URPP Social Networks at Universität Zürich offer an engaging workshop titled "How we reach consensus – a scientific experiment" at .

Participants take part in a social experiment that involves working with others to solve a well-known algorithmic problem. The purpose of this endeavor is to boost the collaborative abilities of all participants involved.

Following the activity, the URPP researchers provide insight into how scientists leverage these games to examine the connection between social network structure and human behavior.

No prior experience is required to participate, only a willingness to communicate and collaborate.

Join the for an entertaining and enlightening experience!

Location: KOL F-152
Date and time: 02-03.09.2023 at 14:00h

News: https://www.socialnetworks.uzh.ch/en/news/URPP-Social-Networks-at-Scientifica-2023.html


Starting June 2023, Professor Dr. Luxi Shen from CUHK Business School will visit the Universität Zürich

Luxi Shen (PhD, University of Chicago Booth School of Business) studies judgment and decision-making, and consumer behavior. Her recent research focuses on the general topic of uncertainty in pricing strategies, incentive designs, and investment decisions. For example, she explores when and why consumers expend more effort to earn an uncertain reward than a certain reward. Shen’s work has been published in top academic journals, including the Journal of Consumer Research, the Journal of Marketing Research, Management Science, Psychological Science, and Organizational Behavior and Human Decision Processes. She was named a 2019 Young Scholar by the Marketing Science Institute for her early career achievements. She has received the runner-up of the 2015 Hillel Einhorn New Investigator Award by the Society for Judgement and Decision Making for the first essay in her doctoral dissertation (The Motivating-Uncertainty Effect, JCR, 2015) and the Honorable Mention of the 2020 Ferber Award (best dissertation-based article in the Journal of Consumer Research) by the Association for Consumer Research for the second essay in her doctoral dissertation (The Fun and Function of Uncertainty, JCR, 2018).

Shen is currently an Associate Professor of Marketing (with tenure) at CUHK Business School, the Chinese University of Hong Kong. At CUHK, she teaches Marketing Management (MBA), Strategic Marketing (IBBA), and Business Negotiation (MSc). All courses are offered in English. At the University of Chicago Booth School of Business, she has teaching experience in Marketing Management, Marketing Research, Managerial Decision Making, and Negotiations for the MBA, EMBA, and executive programs. Shen won the Faculty Teaching Merit Awards over multiple years and the 2016 Dean’s Nomination of University Education Award by CUHK Business School, and the Dean’s Performance Awards for Exceptional Service to the Executive MBA Programs over multiple years by Chicago Booth.

On June 12, Prof. Shen will be delivering a research talk on "The Fun and Function of Uncertainty" to a group of marketing professors and researchers.

Abstract: How do people behave under uncertainty? Specifically, how do consumers respond to incentives associated with exogenous uncertainty (e.g., a loyalty reward of $10 or $20 with even chances)? Both lay intuition and decision theories expect uncertainty aversion. However, I found that under specific circumstances, uncertainty can be motivating. In those predictable situations, consumers work harder under an uncertain incentive than under a certain incentive, even when the uncertain incentive ($10 or $20 with even chances) is strictly worse than the certain incentive ($20 for sure). I further propose a theoretical framework to reconcile “uncertainty loving” that I found in my research with “uncertainty aversion” in extant behavioral decision-making literature. This theoretical framework sheds light on why people behave differently under uncertainty under different circumstances.

We extend a warm welcome to Prof. Luxi Shen and hope she enjoys an exciting stay during her visit to Zurich.



Members of URPP Social Networks Universität Zürich recently participated in the Annual Conference 2023 held at the University of Southern Denmark in Odense from May 23-26. Our team from URPP had the opportunity to attend the prestigious marketing conference in Europe, which drew in almost 1,000 marketing scholars.

The theme of the 2023 EMAC Conference focuses on the crucial role of marketing in promoting sustainable development amidst major challenges. The conference aimed at fostering collaboration across different research areas while also prioritizing professional growth within each individual research field. The theme highlights the need to bridge the gap between B2C and B2B marketing for a more effective and holistic approach toward sustainable development.

Several URPP members have actively contributed to presentations and discussions.

- A Field Experiment on Biases in Food Waste Measurement Method
Sybilla Merian, University of Zurich; Kevin O'Sullivan, ETH Zurich; Sabrina Stöckli, University of Zurich; Claudio Beretta, University of Applied Sciences Zurich; Verena Tiefenbeck, Friedrich Alexander University; Nadina Müller, University of Applied Sciences Zurich; Elgar Fleisch, University of St.Gallen; Martin Natter, University of Zurich

- Does price transparency benefit or harm online retailers? A retailer and customer perspective
Giulia Crestini, University of Zurich; Andrea Giuffredi-Kähr, University of Zurich; Radu Tanase, University of Zurich; Martin Natter, University of Zurich; Tobias Quelle, Digitec Galaxus AG Head of Product & User Experience

- When and how individual behavioural models benefit seeding policies
Radu Tanase, University of Zurich; René Algesheimer, University of Zurich; Manuel Sebastian Mariani, University of Zurich

- Do Consumers Invest in Non-Fungible Tokens (NFTs) for Self-Enhancement or Do Wise Consumers Shop for NFTs, Too?
Nils Hossli, University of Zurich; Martin Natter, University of Zurich

We would like to express our appreciation to all the URPP professors (Prof. Dr. René Algesheimer, Prof. Dr. Martin Natter, and Prof. Dr. Andrea Giuffredi-Kähr) for their invaluable guidance and support.

Photos from Marketing Group Zurich's post 30/05/2023
Photos from URPP Social Networks's post 03/05/2023

In the semester's second session of the "PhD seminar in Quantitative Marketing Research" (Universität Zürich and ETH Zürich), we had the pleasure of hosting:

- Prof. Ioannis Evangelidis, Associate Professor of Marketing, ESADE Business School who presented his research "A Critique of 7-Point Ratings and Willingness-to-Pay".

- Lorenzo Costantini, Visiting PhD Student from the Politecnico di Torino who presented his paper "A new approach linking countries’ R&D, trade and environmental performances".

Thanks for the insightful presentations and discussions!


Upcoming PhD Seminar by Dr. Andrea Bublitz, Postdoc at the Chair of Marketing and Market Research of the University of Zurich and Visiting Researcher at Columbia Business School, on “Experimental Methods in Consumer Research”.

In this two-week seminar (3 ECTS), students will learn about different research designs, the internal and external validity of experiments, evidence for psychological processes in experiments, and experimental replications. Students will also apply their new knowledge by reading and discussing current experimental literature in consumer research.

This seminar will take place from June 26th until July 7th, 2023, at the University of Zurich AND 4.57 (Campus Zurich Oerlikon). More information is available on the Marketing Group Zurich website: https://www.socialnetworks.uzh.ch/en/news/PhD-Seminar--Experimental-Methods-in-Consumer-Research.html


Prof. Andreas Lanz, Assistant Professor of Marketing at HEC Paris, offers a seminar on Seeding and Dissemination in User-Generated Content Networks (3 ECTS).

In this seminar, students will receive an overview of selected topics in the domain of seeding and dissemination of individuals/firms and their content in user-generated content networks (e.g., SoundCloud or Instagram), before working towards developing novel research directions in this domain, which they will then present on the last day of the seminar.

The seminar will take place from May 30th to June 2nd, 2023, daily from 9:00 - 16:00 in AND 4.57 (Campus Zurich Oerlikon).

More information is available here: https://www.socialnetworks.uzh.ch/en/news/PhD-Seminar--Seeding-and-Dissemination-in-User-Generated-Content-Networks-.html

Photos from URPP Social Networks's post 28/10/2022

Over 15 senior managers collaborated on the 2022 edition of the bachelor course " and ". Their support helped 200 registered students from 30+ nations to acquire highly demanded digital skills and offer a unique learning experience.

The course content was designed to be maximally practical; Each session consisted of a mix of lectures, case studies, group exercises, and self-reflecting tasks and represented a "building block" connected to one another, which enables students to apply all learned principles, week after week, to a personal brand project.

During the fast-paced, practical, and interactive program, each course topic saw a domain-specific masterclass with practical insights from the industry.

- Serge Grünwald - Self-Awareness (cm-p Group)
- Kathrin Joa and Laura Gerritsen - Branding Strategy (Brandpulse)
- Sonia Torre - Brand Identity (Phonak)
- Mariann Sandra Vegh - Digital Marketing (Haleon)
- Roman Zimmermann - Content Strategy (Salesforce)
- Andreas Schollin-Borg - Digital Campaign (Batmaid)

Brand creators showcased their projects in a TED talk-like style and discussed how they developed successful brands.

- Sabine van 't Hart (Puricious)
- Etienne Patrice Ettlinger (MindBlown)
- Ema Krip (HOI Z'EMA)
- Tina Fuchs (Studio Schoch)
- Emily Engkent (watson)

Subject experts coached students on the development of personal brands in an informal setting.

- Andrea Di Berardino (YouTube)
- Marta Favaro (Accenture)
- Luca Barbati (New Voice International AG)
- Yusuf Balcilar (SMG Swiss Marketplace Group )

We thank all the collaborators and the participants of the course.


Photos from URPP Social Networks's post 13/09/2022

“Alexa or Alexis? Research findings on the marketing of the future” is the title of the speech by Prof. Dr. Anne Scherer, Assistant Professor of Quantitative Marketing at the University of Zurich delivered during the 72nd International Summit.

Throughout her talk Prof. Scherer addressed two main questions:
- Are conversational interfaces and Megabots revolutionizing consumer behavior?
- How are new technologies changing the customer approach and relationship?

The summit took place at the GDI Gottlieb Duttweiler Institute in Rüschlikon (Canton ) on 8 – 9 September 2022.

The event, under the title “Flow : How Shifting Boundaries Reshape Retail“, gathered over 20 international guests to discuss the dissolving lines dividing physical and virtual worlds and new trends affecting retailers and society at large such as metaverse or voice assistants.


Buy Three to Waste One? How Real-World Purchase Data Predict Groups of Food Wasters 26/08/2022

Did you know that approximately one-third of all food produced for human consumption is either lost or wasted?

The new article "Buy Three to Waste One? How Real-World Purchase Data Predict Groups of Food Wasters" by Sybilla Merian, Sabrina Stöckli, Klaus L. Fuchs and Natter Martin published by Sustainability MDPI suggests targeted interventions to reduce .

The authors from the Universität Zürich and ETH Zürich used a unique data set comprising the grocery shopping data of customers who use loyalty cards, complemented with food waste reports, to derive three distinct target groups: traditionals, time-constrained, and convenience lovers.

The Special Issue on and explores the central role of retailers in effectively reducing consumer food waste and advances diverse target group-specific interventions.

Download the article (open access): https://lnkd.in/dqTdSM3w

Buy Three to Waste One? How Real-World Purchase Data Predict Groups of Food Wasters Approximately one-third of all food produced for human consumption is either lost or wasted. Given the central position of retailers in the supply chain, they have the potential to effectively reduce consumer food waste by implementing targeted interventions. To do so, however, they should target di...


Claudia Wenzel successfully defended her thesis on the topic of "The social dilemma of personal data" in front of the examining committee: Prof. Dr. Anne Scherer (supervisor) and Prof. Dr. René Algesheimer (co-examiner).

Her research, presented at the EMAC conference earlier this year, touched on the consumer adoption of Coronavirus tracking apps and brought essential implications for the policymakers on how to convince the citizens to adopt such services for the greater good. Thus, Claudia's work is linked to the UN Sustainable Development Goals (SDGs), a priority for the Faculty of Business, Economics and Informatics.

Throughout her presentation, Claudia sought to answer the question, "Why do people behave inconsistently when sharing data for social versus social good?". She finally remarked on the impact of sharing data for social good and invited everyone to contribute.

Claudia's PhD title comes with the extra curriculum DSI excellence program she completed in June.

Congratulations from the entire group to Dr. Wenzel!


The European Academy of Management (EURAM) awarded Prof. Agnes Bäker and Prof. Natter Martin for the paper "Improving Worker Performance and Retention on Staffing ".

The research team was recognized by the "Organizational Behavior" Special Interest Group during the EURAM 2022 annual conference in Winterthur, Switzerland.

Congratulations to the authors!

Read the news: https://lnkd.in/eKT6XCnB


Learn more about Andrea Giuffredi-Kähr, Assistant Professor of Marketing in the Digital Economy and member of the URPP Social Networks at Universität Zürich, in the portrait published by the Oec. Magazine.

This is an extract from the current issue of the Oec. Magazine.

"Andrea Giuffredi-Kähr grew up as the youngest of four children in a little rural village in the canton of Bern. In this idyllic village she discovered her love for nature and spent a lot of time outdoors. To the present day, she enjoys trying out new sports, traveling the world and learning about new cultures. «Being on the road, interacting with people, gaining new perspectives and collecting new ideas has been my nature since I was a child», the assistant professor says.

This thirst for knowledge, her curiosity and the interactions with other people and cultures, had a great influence on Giuffredi-Kähr‘s life path: as a child, she went to Kenya with her family and spent time with locals outside of typical tourist destinations. Already at an early age, she saw the poverty of the population and felt it was unfair and unjust. «Why are we doing so well while others are not? Why don‘t others have the same opportunities and possibilities as we do?», she asked herself already back then.

At high school, she realized more and more that she wanted to contribute her part to make the world a better place: she wanted to join an international organization, and at the time, the best way to do that seemed to be to study law. She quickly realized, however, that this study did not really suit her. Therefore, she decided to study business administration – and never thought that she would end up in research."

Read on our website: https://www.socialnetworks.uzh.ch/en/news/Prof.-Andrea-Giuffredi-K%C3%A4hr-featured-in-the-Oec.-Magazine-.html
Read the full portrait online: https://www.oec.uzh.ch/static/epaper_17-2022/ #22


Congratulations to Claudia Wenzel and the other PhD candidates who successfully completed the "DSI Excellence Program" - a complementary curriculum on .


The program is offered by the Universität Zürich's Digital Society Initiative ( ), a scientific institution aiming to promote independent scientific reflection and innovation on issues relating to a digital society, to prepare UZH students to help shape the digital society, engage in a continuous discourse with the public and support political decision-making.

The DSI Excellence Program for students is an initiative that features interdisciplinary courses about digital skills and technical knowledge, interdisciplinary thinking and problem-solving, and critical reflection on all aspects of a digital society, including ethical, legal, and societal aspects of digital change.

Over the past two years, the graduates of the DSI Excellence Program have gained competencies in at the levels of knowledge, skills and abilities through compulsory and elective courses and benefitted from interdisciplinary networking across all University of Zurich faculties.

Read more:
- Digital Society Initiative: https://lnkd.in/egRvZzQc
- DSI Excellence Program https://lnkd.in/dTzE8MD
- Graduates 2020-2020 https://lnkd.in/e74p7cFe


We congratulate Dr. Andrea Bublitz on her well-deserved nomination and the impact on society, the environment and the economy.

The SDG Impact Awards were announced for the first time at the graduation ceremony of the Faculty of Business, Economics and Informatics, Universität Zürich.

This recognition is given to the best scientific work with a contribution to the achievement of the UN Sustainable Development Platform Goals (SDGs).

With her excellent Ph.D. dissertation entitled "The miscalibration of online news knowledge: Why consumers feel better informed than they objectively are", Andrea Bublitz made a decisive contribution to the implementation of the sustainability goals SDG 4 "Quality education" and SDG 12 "Sustainable consumption and production».

Read the news: https://www.socialnetworks.uzh.ch/en/news/Andrea-Bublitz-Nominated-for-The-SDG-Impact-Award.html
Read about the SDG Impact Awards: https://www.oec.uzh.ch/en/aboutus/responsibility/impact-awards.html

Older adults' decisions on smart home systems: Better put an age tag on it! 30/06/2022

(Publication alert) Congratulations to Petra Tipaldi and Natter Martin for the new publication on Psychology & Marketing!

The manuscript investigates across four studies how the presentation of systems can influence the decision‐making process of adults ages 65+ by mitigating choice complexity and, consequently, choice avoidance.

The authors find that age framing positively affects the rate of choice, and identify reduced choice complexity as the underlying process.

In addition, the demonstrates that family members evaluate decisions made on age‐framed alternatives more positively, thus making it easier for older adults to justify their decisions.

Read the article online on & : https://lnkd.in/edq6ZUQU

Older adults' decisions on smart home systems: Better put an age tag on it! Addressing the demands of our aging society, technologies such as smart home systems enhance older adults' independence and enable them to live longer at home. Yet, older adults tend to avoid, delega...


We are happy to announce that Prof. Barak Libai is the Visiting Professor for the Summer of 2022 at URPP Social Networks, University of Zurich.

Barak Libai is a Professor of Marketing at the Arison School of Business at Reichman University, a private university in Herzliya, Israel. Previously was a faculty member in the department of management at Tel Aviv University, at the Industrial Engineering and Management faculty of the Technion - Israel Institute of Technology, and a visiting professor at the MIT Sloan School of Management.

Libai’s research focuses on the strategic importance of customer profitability, word-of-mouth and other social effects on profitability, customer retention, and the diffusion of innovations.

Libai has more than 89 publications, with an h-index of 30. He has published in journals such as Marketing Science, Journal of Marketing, Journal of Marketing Research, Journal of Service Research and the International Journal of Research in Marketing, among others.

He is on the editorial review board of several prominent academic journals, including the Journal of Marketing, International Journal of Research in Marketing, Journal of Service Research and California Management Review.

- Read on the MGZ website: https://www.marketing-group-zurich.com/news/visiting-professor-urpp-social-networks/
- More news from the URPP Social Network at UZH: https://www.socialnetworks.uzh.ch/en/news/Visiting-Professor-URPP-Social-Networks--Summer-2022.html


Publication Alert🚨Congrats to Dr. Manuel Sebastian Mariani (URPP Social Networks at Universität Zürich) and colleagues for the new manuscript "Forecasting countries' gross domestic product from patent data" published in Chaos, Solitons and Fractals.

Read the article: https://doi.org/10.1016/j.chaos.2022.112234

The authors constructed a patent citation network among countries and measured countries’ technological centrality.

The highest correlation with the GDP per capita is achieved by the H-index.

The team predictions outperform those by the IMF by 35%.

Rise of the machines: Delegating decisions to autonomous AI 11/05/2022

Congratulations to Dr. Cindy Candrian and Prof. Dr. Anne Scherer (URPP Social Networks) for the new manuscript “Rise of the : Delegating decisions to autonomous ” published in the journal Computers in Human Behavior (IF: 6.82).

The study was motivated by the need to understand the hows and whys of decision delegation to autonomous AI. The authors investigated not only whether people are willing to cede control to AI agents but also whether AI can reduce the under-delegation that is especially pronounced when people are faced with decisions that spur a high desire for control.

In particular, this research links topics such as decision delegation, social risk, and control premium to the emerging field of trust in AI, and finds that people prefer to delegate decisions to AI as compared to human agents, especially when decisions entail losses.

These findings have important implications for research on trust in AI and the applicability of autonomous AI systems for managers and decision-makers.

– Review the open-access article: https://www.sciencedirect.com/science/article/pii/S0747563222001303?via%3Dihub

cc: Universität Zürich and Marketing Group Zurich

Rise of the machines: Delegating decisions to autonomous AI Delegation is an important part of organizational success and can be used to overcome personal shortcomings and draw upon the expertise and abilities …

mit prof. dr. rené algesheimer über uni & das leben by HOI Z'EMA 19/04/2022

HOI Z'EMA im Gespräch mit Prof. René Algesheimer

mit prof. dr. rené algesheimer über uni & das leben by HOI Z'EMA Wer het scho me Erfahrig mit Studilebe und Universität, als epper wo fast sis ganze Lebe döt verbracht het? Hüt mal d'Universität mal usde Sicht vumene Prof. Dr. René Algesheimer. Er isch Professor für Marketing & Market Research, wie au Direktor vum University Research Priority Program on "So...


Congratulations Andrea Bublitz and Cindy Candrian on achieving your PhD! What a fantastic accomplishment!


We are hiring! New PhD positions!https://www.socialnetworks.uzh.ch/dam/jcr:6d65be60-5c5f-4983-bc2f-6124744e1b40/20211125_Inserat%20PhD%20UFSP%20SN_new%20Logo.pdf


Anankastia or Psychoticism? Which One Is Better Suited for the Fifth Trait in the Pathological Big Five: Insight From the Circumplex of Personality Metatraits Perspective 15/11/2021

Congratulations Jan Cieciuch with your 2 new publications in Frontiers in Psychiatry!


Anankastia or Psychoticism? Which One Is Better Suited for the Fifth Trait in the Pathological Big Five: Insight From the Circumplex of Personality Metatraits Perspective Both the ICD-11 and the DSM-5 (Section III) classification systems introduced dimensional models of personality disorders, with five broad domains called the Pathological Big Five. Nevertheless, despite large congruence between the two models, there are also substantial differences between them, wit...

The local structure of citation networks uncovers expert-selected milestone papers 08/11/2021

We are happy to announce a new publication, in the Journal of Informetrics!
"The local structure of citation networks uncovers expert-selected milestone papers" Congratulations Manuel Mariani!
More information and abstract can be found here.

The local structure of citation networks uncovers expert-selected milestone papers Recent works aimed to understand how to identify “milestone” scientific papers of great significance from large-scale citation networks. To this end, …

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