Strategic Communication and Writing ALR104

Strategic Communication and Writing ALR104

The online lecture page for ALR104 Strategic Communication and Writing.

25/09/2023

In this pre-recorded flecture, Unit Chair Ross Monaghan reviews key concepts in the unit.

18/09/2023

In this flecture, Unit Chair Ross Monaghan talks about brochures and advertising copy.

11/09/2023

In this flecture, Unit Chair Ross Monaghan talks about writing for the web.

04/09/2023

In this flecture, Unit Chair Ross Monaghan talks about writing for the spoken word.

28/08/2023

In this flecture, Unit Chair Ross Monaghan reviews the key concepts and talk about the importance of add some flair and creativity.

21/08/2023

In this flecture, Unit Chair Ross Monaghan talks about employee communication.

07/08/2023

In this flecture, ALR104 Unit Chair Ross Monaghan talks about writing for the mass media.

31/07/2023

We've learnt how to develop persuasive messages, now it's time to write.

In this flecture, ALR104 Unit Chair Ross Monaghan talks about planning and writing.

24/07/2023

In this flecture, ALR104 Unit Chair Ross Monaghan reviews the 30-minute plan, talks about persuasion, an how to write persuasively.

17/07/2023

In this flecture, ALR104 Unit Chair Ross Monaghan talks about the 30-minute plan and how it will help you become a more persuasive communicator.

10/07/2023

In this first flecture (it's a Facebook lecture) for ALR104 in 2023, Unit Chair Ross Monaghan gives an overview of the class. He also explains the importance of good writing skills, and why planning, writing, and rewriting is so important.

09/07/2023

We're about to start another trimester of ALR104.

Any past students want to share their thoughts for the current class?

26/09/2022

Oh no, it's the last ALR104 lecture for 2022!

19/09/2022

In this flecture we look at how to write for the brochures and advertising copy. Our special guest, Mel Coyne, will talk about her career in advertising and now corporate communications. She'll also give us some great tips on how to write great copy.

12/09/2022

In this flecture we look at how to write for the web. Our special guest, Rowena Morais, will talk about how to make your LinkedIn profile stand out.

05/09/2022

In this flecture we look at writing for the spoken word.

29/08/2022

In this Flecture we look at writing for an internal target public.

22/08/2022

In this Flecture we review the 30-minute plan in preparation for the group assignment.

08/08/2022

In this flecture, Unit Chair Ross Monaghan talks about writing for the mass media.

01/08/2022

In this flecture Unit Chair Ross Monaghan talks about planning and writing.

25/07/2022

In this flecture, ALR104 Unit Chair Ross Monaghan talks about planning and persuasion. We'll also be joined by special guest Brad Collis, Director Coretext. Find out more about Coretext at www.coretext.com.au

Got a question? Ask it live or even before the flecture begins. After the flecture, all questions on CloudDeakin please!

18/07/2022

In this flecture, Unit Chair Ross Monaghan explains the 30-minute plan

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Videos (show all)

Flecture 11 - review
Flecture 10
Flecture 9 - writing for the web
Flecture 8 - Writing for the spoken word
Flecture 7 - review of key concepts
Flecture 6 - Writing for an internal audience
Flecture five - writing for the mass media
ALR104 Flecture four - planning and writing
Flecture 3
Lecture two - Planning
Lecture one - introduction
Lecture 11

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